According to the passage, which of the following is true of acid rain?
A.Tree leaves die of lack of water from acid rain.
B.Spruce growth is accelerated by acid rain.
C.Acid rain kills the microorganisms within the soil.
D.Beech trees suffer more than other trees in acid rain.
第1题
llution EXCEPT that______.
A.the brakes on cars give off asbestos bad for health
B.car combustion emits poisonous chemicals
C.catalytic converters also produces poisonous chemicals
D.tires give off small rubber particles harmful to health
第2题
Where can the student find his compatriots at the college?
A.In training sessions.
B.In a Filipino society.
C.On a badminton court.
D.In a basketball team.
第3题
Which office helps overseas students with their particular problems?
A.Sports Club.
B.Union Societies.
C.Accommodation Office.
D.Welfare Office.
第4题
out old people?
A.The aged are normally strong mentally.
B.The aged are normally weak physically.
C.The aged usually lack companions.
D.The aged usually live in solitude.
第5题
Why does the professor say this?
A.To express uncertainty about the previous statement.
B.To end the discussion on the definition of marketing.
C.To check the students" understanding of marketing.
D.To find out what the students prefer.
第6题
n and marketing of goods, services, and causes are the essence of economic life in any society. All organizations perform. these two basic functions to satisfy their commitments to society, their customers, and their owners. They create a benefit that economists call utility. Utility is the power of a good or service in satisfying a need. There are four basic kinds of utility, that is, form. utility, time utility, place utility and ownership utility. First, lets have a look at form. utility. Form. utility is created when the firm changes raw materials and component inputs into finished goods and services. For example, RAC uses glass, plastics, metals, circuit boards and other components to create a television set. Ethan Allen produces a sofa with such materials as fabric, thread, wood, springs, and down feathers. The television show Friends starts with writers, actors, scripts, director, producer, technical crew, and sound stage. Although marketing offers these products to the consumers, it is the organizations production department that actually creates the form. utility. But, marketing creates the other three kinds of utility, namely, time utility, place utility and ownership utility. When consumers need goods and services, if they can find the goods and services at the right time and the right place, time utility and place utility are created. For example, Federal Express and Airborne Express provide overnight courier service. They create time utility. People can buy newspapers, snacks, and soft drink at vending machines. These vending machines focus on providing place utility. Now I will explain what ownership utility is. When consumers buy goods and services, the title of goods and services are transferred. In this case, ownership utility is created. Now, lets look at this example. Uh...on planes, in front of the seats, there are GTE Airfone, so that air travelers can make calls, send e-mail messages, retrieve voice mail and even surf the Internet from 35 000 feet above the earth. Customers may swipe a credit card along a special reader and then the telephone is activated. By doing this, the customers buy the service. So, here, you may have seen marketings function in creating utilities. All organizations must create utility in order to survive. To create utility, the foundation is to design and produce market goods, services and ideas that can satisfy consumers needs However, only recently have people noticed that marketing is extremely important for an organization. Then, you may ask what marketing exactly is. If you ask five people to define the term marketing, you may get five definitions. People are continuously exposed to advertisements and personal selling, so marketing may be simply selling. Or... marketing only begins after the goods or services are produced. Actually, marketing involves other activities. For instance, you have to analyze customers needs and seek essential information before you design and produce goods or services. After selling the goods or services, you still need to maintain relationships with costumers. Besides, marketing exists not only in profit-oriented firms but also in thousands of not-for-profit organizations. All of these factors are taken into account in todays definition of marketing. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives. As we can see, in this definition, all organizational functions are involved. So, we can say, marketing serves the interests of both society and the organizations, or, say, the interests of both the consumers and the enterprises. Is that OK? ...Maybe... in another way. We see, the four variables of marketing are also included, that is, product, price, promotion and distribution. In addition, this definition also emphasizes creating and maintaining relationship with customers. Finally, it recognizes that marketing applies to not-for-profit organizations as well as to profit-oriented businesses. So, you must have got a clear understanding of marketing now. Now get ready to answer the questions. You may use your notes to help you answer. 1. In the lecture, the professor describes the utilities that are created by the two basic functions productions and marketing. Indicate which of the following is by production and which is by marketing. Tick in the correct box for each phrase. 2. Why does the professor cite GTE Airfone as an example? 3. According to the professor, which of the following activities is not included in marketing? 4. Why does the professor take Federal Express and Airborne Express as an example in his lecture? 5. What is the intended meaning of the professor when he says this? Professor If you ask five people to define the term marketing, you may get five definitions. People are continuously exposed to advertisements and personal selling, so, marketing may be simply selling. Or... marketing only begins after the goods or services are produced. Listen again to part of the lecture. Then answer the question. Professor As we can see, in this definition, all organizational functions are involved. So, we can say, marketing serves the interests of both society and the organizations, or, say, the interests of both the consumers and the enterprises. Is that OK? ... Maybe... in another way. 6. Why does the professor say this? Professor Is that OK?Narrator Listen to part of a lecture in a marketing class. Now get ready to answer the questions. You may use your notes to help you answer.
In the lecture, the professor describes the utilities that are created by the two basic functions-productions and marketing. Indicate which of the following is by production and which is by marketing. Click in the correct box for each phrase.
第7题
According to the last paragraph, what can be concluded?
A.Solar and wind energy systems cost a lot for producing electricity.
B.People had better pay for the utility instead of producing electricity.
C.Solar and wind energy can provide cheap and continuous electricity.
D.Solar and wind energy is reasonable and cheap for remote villagers.
第8题
ry change in the way that we obtain power?
A.Because new energies have been put into use.
B.Because there is great development in technology.
C.Because natural resources are quite limited.
D.Because many households began to use green energy.
第9题
energy?
A.Petroleum, sunlight and windpower.
B.Gas, water and fossil fuel.
C.Coal, natural gas and hydropower.
D.Sunlight, water and windpower.
第10题
answer choices and match them to the features to which they relate. TWO of the answer choices will NOT be used. This question is worth 4 points.Answer Choices (A)Guerrilla warfare in recent years has dealt a heavy blow to the tourist industry. (B)Beaches are generally clean and unspoiled. (C)Chile has a high standard of services. (D)The resorts are home to rare animal and plant species. (E)Chile has technically difficult peaks. (F)Infrastructural development in these areas is limited. (G)Air links between Chile and the rest of the world are, at present, relatively poor. (H)Street crimes are quite common.
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