第1题
&8226;Write an answer to one of the questions 2-4 in this part.
1. Question 2
&8226;You are Financial Advisor to a toy manufacturer。You have been asked to write a proposal about money management in the coming financial crisis.
&8226;Write the proposal.including the following points:
——refinement of your business processes,
——re-evaluation of your creditors and debtors,
——setting aside of savings for the worst times.
2. Question 3
&8226;A long-time client has written to complain about an under。shipment in their Christmas order.You have been asked to write a letter to apologise and offer solutions.
&8226;Write the letter:
——apologising for the mistake on your side,
——Offening solutions to the problem,
——showing your appreciation of their business,
——promising that such problems will not happen again.
3. Question 4
&8226;Your organisation has undertaken a series of experiments in order to become more cost effective.
You have been asked to write a report summarising the results of these cost-reducing strategies.
&8226;Write the report to the General Manager.including:
——a general introduction to this reform.
——One or two of the most effective strategies in this reform,
——One of the problems that surfaced during the course,
——what measures were taken to solve the above-mentioned problem.
第2题
1. Question 2
&8226;You are Financial Advisor to a toy manufacturer。You have been asked to write a proposal about money management in the coming financial crisis.
&8226;Write the proposal.including the following points:
——refinement of your business processes,
——re-evaluation of your creditors and debtors,
——setting aside of savings for the worst times.
2. Question 3
&8226;A long-time client has written to complain about an under。shipment in their Christmas order.You have been asked to write a letter to apologise and offer solutions.
&8226;Write the letter:
——apologising for the mistake on your side,
——Offening solutions to the problem,
——showing your appreciation of their business,
——promising that such problems will not happen again.
3. Question 4
&8226;Your organisation has undertaken a series of experiments in order to become more cost effective.
You have been asked to write a report summarising the results of these cost-reducing strategies.
&8226;Write the report to the General Manager.including:
——a general introduction to this reform.
——One or two of the most effective strategies in this reform,
——One of the problems that surfaced during the course,
——what measures were taken to solve the above-mentioned problem.
第3题
Answer ONE of the questions 2, 3, or 4 below.
1. &8226;You have just completed a six-week period working at a different branch of your company. The head of department you normally work for has asked you to prepare a report evaluating the usefulness of the experience.
&8226;Write the report, including the following information:
&8226;what your duties involved
&8226;the benefits and drawbacks of the experience
&8226;advice for colleagues preparing for a similar experience.
&8226;Write 200-250 words on a separate sheet.
2. &8226;The Human Resources Director of the company you work for is keen to improve the way in which the company recruits new staff, and has asked you to propose an improvement.
&8226;Write a proposal for the Director, including the following information:
&8226;the problems caused by the current system of recruitment
&8226;your idea for a new method
&8226;the likely benefits of the new method
&8226;any possible disadvantages of the new method.
&8226;Write 200-250 words on a separate sheet.
3. &8226;The company you work for is currently investing heavily in systems to 'improve the quality of its products.
&8226;Write a letter to your key customers explaining:
&8226;why this decision has been taken
&8226;what changes will be made within your company
&8226;how customers will benefit from these changes.
&8226;Write 200-250 words on a separate sheet.
第4题
Answer ONE of the questions 2, 3, or 4 below.
1. &8226;Your company is considering appointing someone as your assistant. Your boss has asked you to write a short report on whether an assistant would be useful for you.
&8226;Write the report for your manager, describing:
&8226;the advantages to you of having as assistant
&8226;what difficulties might arise if an assistant is appointed
&8226;what qualifications and experience would be desirable in an assistant
&8226;what personal qualities would be desirable in an assistant.
&8226;Write 200-250 words on a separate sheet.
2. &8226;The Marketing Director of the company you work for is keen to improve the way that your company markets its products, and has asked you to propose and improvement.
&8226;Write a proposal for the Director, including the following information:
&8226;reasons for the current method's lack of success
&8226;your proposal for new method
&8226;the likely benefits of the new method
&8226;any possible disadvantages of the new method.
&8226;Write 200-250 words on a separate sheet.
3. &8226;You work for a company producing office furniture and have received a letter from a customer complaining about the non-delivery of two desks.
&8226;Write a letter to the customer:
&8226;apologising for the non-delivery
? giving reason(s) for the delay
? offering compensation.
&8226;Write 200-250 words on a separate sheet.
第5题
Answer ONE of the questions 2, 3 or 4 below.
1. &8226;You recently attended a trade fair in another country. Your manager has now asked you to write a report about your visit to the fair.
&8226;Write the report, describing your visit to the trade fair and including the following points:
&8226;which other companies were represented
&8226;how you spent your time
&8226;what information you obtained
&8226;whether or not you recommend attending the fair next year (and why).
&8226;Write 200-250 words on a separate sheet.
2. &8226;Your Managing Director is concerned to reduce costs and has asked you to make some recommendations on how this might be achieved.
&8226;Write a proposal for the Managing Director, including the following information:
&8226;outlining the areas in which costs could be reduced
&8226;describing how savings could be made
&8226;explaining how these changes would affect procedures
&8226;recommending how to communicate these changes.
&8226;Write 200-250 words on a separate sheet.
3. &8226;You have received the following email from a customer:
I was surprised to hear a rumour recently that your company is suffering financial
difficulties and is likely to go out of business. I'd be very sorry if this were true.
Colin Sanders
&8226;Write a letter to the customer, and include the following points:
&8226;a denial of the rumour
&8226;a possible reason for the rumour
&8226;your company's plans for future growth
&8226;your hope for Mr Sander's continued custom.
&8226;Write 200-250 words on a separate sheet.
第6题
Write an answer to one of the questions 2-4 in this part.
Write 200-250 words on pages 5 and 6. (注:此处的页码为考试时答题卷的页码。)
Write the question number in the box at the top of page 5. (注:此处的页码为考试时答题卷的页码。)
For a joint programme you are working on with another team, your team will hold regular review sessions with them. You have been asked to write a follow-up email after the project initiation meeting yesterday.
Write an email to Sherry Hong, head of the other team:
— stating the purpose of the letter,
— summarising the objectives of the review session identified at the meeting,
— specifying the arrangement of the review sessions.
第7题
Answer ONE of Questions 2, 3 or 4 below.
1. Question 2
&8226;You are the Sales Manager of your company. You have been asked by your Managing Director to write a report about the computer sales situation of the previous quarter.
&8226;Write your report, including the following information:
&8226;the sales in different markets:
&8226;the comparison between the sales of the laptop computer and the desktop computer;
&8226;the conclusions about the sales;
&8226;the suggestions for future sales strategy.
&8226;Write 200--250 words on the separate answer paper provided.
2. Question 3
? As China further speeds up developing the western part of the country, you are considering establishing a branch in Xi'an The Chairman of the Board has asked you to write a proposal saying why a branch should be opened in Xi'an.
&8226;Write the proposal, explaining the reasons why you think a branch should be opened in Xi'an, and include the following points:
&8226;the size of the branch;
&8226;the reasons for opening the branch;
&8226;the budget for opening the branch;
&8226;how to manage the branch.
&8226;Write 200-250 words on the separate answer paper provided.
3. Question 4
&8226;You have received a letter from Sunny Company concerning the goods your company sells to them.
&8226;Writer a letter to Sunny Company, advising them that the first order for 30 TV sets has been shipped. In order to attract more orders, you should include the following points in your letter:
&8226;you have some new types of the products to supply;
&8226;you can offer more discounts to regular customers;
&8226;ask about the end-users comments on the goods supplied;
&8226;you promise that the terms and conditions will be better on a large order.
&8226;Write 200-250 words on the separate paper provided.
第8题
2. Your teacher has asked you for a report on transport in your local area. Mention the main means of transport used, and suggest how transport facilities could be improved. Write your report.
第9题
Write an answer to one of the questions 2-4 in this part.
Write 200-250 words on pages 5 and 6. (注:此处的页码为考试时答题卷的页码。)
Write the question number in the box at the top of page 5. (注:此处的页码为考试时答题卷的页码。)
For a joint programme you are working on with another team, your team will hold regular review sessions with them. You have been asked to write a follow-up email after the project initiation meeting yesterday.
Write an email to Sherry Hong, head of the other team:
— stating the purpose of the letter,
— summarising the objectives of the review session identified at the meeting,
— specifying the arrangement of the review sessions.
第10题
Write an answer to one of the questions in this part. Write your answer in 200-250 words.
Your line manager has asked you to write a report on the feasibility of launching a new product.
Write the report to your line manager
briefly introducing the advantages of your products compared with those of the competitors
stating who your ideal customers are
explaining your marketing strategy and tactics.
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