A.communication, planning, modeling, construction, deployment
B.communication, risk management, measurement, production, reviewing
C.analysis, designing, programming, debugging, maintenance
D.analysis, planning, designing, programming, testing
第1题
A.Reading is an activity that involves not only intensive reading but also extensive reading.
B.Reading helps us form. a larger framework of knowledge.
C.Reading enriches our life experience.
D.none of the above
第2题
Which one of the following passages is a legitimate summary of a research article?_______________
A.Feng and Wignell (2011) reviewed recent studies on advertising discourse which showed the trend of using different styles of discourse types and voices from all walks of life in advertisements.They also noted that Appraisal Theory had been used to analyze other semiotic modes beyond language, but most studies of voice limited their scope to voices from specific sources.They addressed the same issue of intertextual voices, but with new frameworks of Systemic Functional Multimodal Discourse Analysis, to better account for the features of advertising discourse including non-linguistic resources, and investigate how various voices engage with the product in the context of the advertisement (p.565).
B.Advertising discourse has attracted much attention from semioticians because it “tends to use a wide range of semiotic resources”.It is acknowledged that direct propaganda is less and less used in advertisements and advertisers deploy various strategies to enhance their persuasive power while trying to reduce the appearance of their commercial nature.As a result, advertisements have become a “parasite discourse”, or a “hybridized discourse”, drawing on styles from all kinds of discourse types (e.g.science, education, fine art) and voices from all walks of life (e.g.experts, celebrities, children) (Feng & Wignell, 2011: 565).
C.Recent research in Appraisal Theory has gone beyond language to include other semiotic modes (Chen and Qin, 2007; Economou, 2006; Martin, 2001).However, most studies of voice limit their scope to voices from specific sources.For example, Iedema et al.(1994) and Martin and White (2005) study multiple voicing in media discourse, identifying “reporter voice”, “correspondent voice” and “commentator voice” in different media genres; Coffin’s (2000) work reveals the voice options of “recorder”, “interpreter” and “adjudicator” in history discourse; Chen (2010) identifies character voice, editor voice and reader voice in EFL teaching materials.Martin and White (2005) use the termsvoiceandkeyinterchangeably but, in line with the studies just mentioned, as well as the original use of the term in Bakhtin (1981),voiceis used to refer to the resources of dialogic engagement (Feng & Wignell, 2011: 565).
D.Recent studies on advertising discourse showed the trend of using different styles of discourse types and voices from all walks of life in advertisements.Appraisal Theory has been used to analyze other semiotic modes beyond language, but most studies of voice limit their scope to voices from specific sources.The same issue of intertextual voices is addressed in this study, but with new frameworks of Systemic Functional Multimodal Discourse Analysis to better account for the features of advertising discourse including non-linguistic resources, and investigate how various voices engage with the product in the context of the advertisement (Feng & Wignell, 2011: 565).
第3题
A.Written records of human history are quite few.
B.Our knowledge of human history is fragmentary.
C.The historical data we collect often lacks accuracy.
D.The frameworks of historical theories are not fully developed.
第4题
A.Written records of human history are quite few.
B.Our knowledge of human history is fragmentary.
C.The historical data we collect often lacks accuracy.
D.The frameworks of historical theories are not fully developed.
第5题
A.A hawk to its prey
B.A blueprint to a framework
C.A planet to its satellites
D.A magnet to iron filings
E.A compound to its elements
第6题
A.It was not a sudden and violent overturning of the political and social framework.
B.It heralded the birth of three modern nations.
C.It was not so revolutionary as one might suppose.
D.It makes all the states completely independent from British king and Parliament.
第7题
A、A skilled and efficient workforce which has been very expensive to train. Some of these staff are still in the employment of the company.
B、A highly lucrative contract signed during the year which is due to commence shortly after the year end.
C、A government grant relating to the purchase of an item of plant several years ago, which has a remaining life of four years.
D、A receivable from a customer which has been sold (factored) to a finance company. The finance company has full recourse to the company for any losses.
第8题
Since software is now such a big business, companies are experimenting with a wide variety of marketing techniques. Whether television ads are the way to go is still a controversial issue. They are expensive and only a small percentage of viewers are influenced. At this time there is little agreement about the impact of a commercial's content on potential purchasers of software.
Computer software has so quickly become a billion dollar business that everyone wants to get involved. If you use a personal computer, you probably have heard of Lotus Development, Ashton-Tate, and Microsoft, today's software superstars who have distributed their product in all different ways — in cellophane bags, in hobby stores, and through mail-order catalogs.
A growing question is how will software be distributed in 1987-1990? Will the cellophane bag be the delivery vehicle, or will the software be bundled with Apple or IBM computers? Some stores, like B. Dalton Bookseller, Inc., are experimenting with the idea of marketing software alongside books, providing book browsers with opportunities to look at computer software and make purchases. Selecting the best distribution channel is a decision that is important to the success of software publishers.
Lotus 1-2-3 was an extremely popular software package, selling about 700,000 copies by the beginning of 1985. Symphony, the second product from Lotus, has sold only 100,000, and marketing experts feel that poor distribution was the reason for limping sales. Would better methods of distribution, like selling through bookstores or through catalogues, have meant more success for Symphony? Or does the saturation in the software market mean that, no matter what distribution channel is used, sales will be slow?
Exactly how software companies like Noumenon Corp., Lotus Development, Microsoft, Micro Pro International, and Software Publishing will be distributing their current and new software is still an unsettled question. A close eye will be kept on the B. Dalton experiments and on the methods of the ma]or computer manufacturers like IBM, Apple, and Hewlett-Packard.
There are some who boldly predict that software firms will be running the computer industry. These prognosticators suggest that people will figure out what they want to do, have the retailers show them what is available, and finally decide what kind of computer they need to run their programs.
The long-term survival of software publishers depends, to a great extent, on finding the best distribution channels to reach customers. An incorrect decision can result in large inventories and small cash-register sales of software. In this chapter, marketing channels of distribution, for products ranging from toothpaste to gourmet food to computer software, will be discussed. Marketing relies heavily on the timely, cost efficient, and convenient distribution of products and/or services, but distribution is sometimes treated as a necessary, but generally ignored, part of the process. Any software writer or publisher knows that ignoring this part will certainly mean failure or even extinction.
This passage is about______.
A.marketing of software
B.one version of the movie Close Encounters of the Third Kind
C.major computer companies
D.impact of TV commercials
第9题
A.was designed
B.had been designed
C.were designed
D.has been designed
第10题
A.was designed
B.had been designed
C.were designed
D.has been designed
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