第1题
To: All employees
From: Frank Palmer, CEO
Date: October 3
Subject: Budgeting for marketing
We will need annual revenues of more than $3,000,000 to support our marketing plan. Currently, an average of 5.0% of our total sales is used for marketing expenses. We need to increase that amount from this year. It is our belief that strong marketing will make us more competitive.
Our rival, Poliris Corp., has increased their revenues by investing more into marketing. However, we will not invest more in marketing activities if our revenues decrease. According to our analysts, we can anticipate at least a 3% rise next quarter.
Please send me any questions, comments or suggestions you might have about this matter by e-mail at palmer@nova.com.
To: Frank Palmer <palmer@nova.com>
From: Karen Livingston <karen@nova.com>, Human Relations Director
Date: October 4
Subject: Budgeting for marketing
Dear Frank Palmer,
I have a question about the memo you sent out. How often will revenues be tracked? I believe that we need to keep track of how much revenue increase we will have as a result of this new marketing budget plan. We also need to consider our fixed costs such as salaried staff. I believe this plan will require more staff, so we should be considering those extra costs.
I'd like to go over these points, as well as other issues in relation to the staff, with you in person. Please let me know if you are available for a meeting on Friday. I'm meeting with a client in the morning, so the afternoon would be best.
Regards,
Karen Livingston
What is the purpose of the memo?
A.To set up a meeting to discuss the budget
B.To tell employees about money for marketing
C.To ask the employees for comments about the budget
D.To alert the employees about hiring more staff
第2题
第3题
Jayne Cox Direct orders wood, upholstery and textiles from long-established suppliers. About 95% of its wood is currently supplied by three timber suppliers, all of whom supplied the company in its first year of operation. Purchase orders with suppliers are placed by the procurement section. Until last year, they faxed purchase orders through to suppliers. They now email these orders. Recently, an expected order was not delivered because the supplier claimed that no email was received. This caused production delays. Although suppliers like working with Jayne Cox Direct, they are often critical of payment processing. On a number of occasions the accounts section at Jayne Cox Direct has been unable to match supplier invoices with purchase orders, leading to long delays in the payment of suppliers.
The sofas and chairs are built in Jayne Cox Direct’s factory. Relatively high inventory levels and a relaxed production process means that production is rarely disrupted. Despite this, the company is unable to meet 45% of the estimated delivery dates given when the order was placed, due to the required goods not being finished in time. Consequently, a member of the sales team has to telephone the customer and discuss an alternative delivery date.
Telephoning the customer to change the delivery date presents a number of problems. Firstly, contacting the customer by telephone can be difficult and costly. Secondly, many customers are disappointed that the original, promised delivery date can no longer be met. Finally, customers often have to agree a delivery date much later than the new delivery date suggested by Jayne Cox Direct. This is because customers often get less than one week’s notice of the new date and so they have to defer delivery to much later. This means that the goods have to remain in the warehouse for longer.
A separate delivery problem arises because of the bulky and high value nature of the product. Jayne Cox Direct requires someone to be available at the delivery address to sign for its safe receipt and to put the goods somewhere secure and dry. About 30% of intended deliveries do not take place because there is no-one at the address to accept delivery. Consequently, furniture has to be returned and stored at the factory. A member of the sales staff will subsequently telephone the customer and negotiate a new delivery date but, again, contacting the customer by telephone can be difficult and costly.
Delivery of furniture is made using the company’s own vans. Each of these vans follow a defined route each day of the week, irrespective of demand.
The company’s original growth was primarily due to the innovative business idea behind specifying competitively priced bespoke furniture. However, established rivals are now offering a similar service. In the face of this competition the managing director of Jayne Cox Direct has urged a thorough review of the supply chain. She feels that costs and inventory levels are too high and that the time taken from order to delivery is too long. Furthermore, in a recent customer satisfaction survey there was major criticism about the lack of information about the progress of the order after it was placed. One commented that ‘as soon as Jayne Cox Direct got my order and my money they seemed to forget about me. For ten weeks I heard nothing. Then, just three days before my estimated delivery date, I received a phone call telling me that the order had been delayed and that the estimated delivery date was now 17 June. I had already taken a day off work for 10 June, my original delivery date. I could not re-arrange this day off and so I had to agree a delivery date of 24 June when my mother would be here to receive it’.
People were also critical about after-sales service. One commented ‘I accidently stained my sofa. Nobody at Jayne Cox Direct could tell me how to clean it or how to order replacement fabrics for my sofa’. Another said ‘organising the return of a faulty chair was very difficult’.
When the managing director of Jayne Cox Direct saw the results of the survey she understood ‘why our customer retention rate is so low’.
Required:
(a) Analyse the existing value chain, using it to highlight areas of weakness at Jayne Cox Direct. (12 marks)
(b) Evaluate how technology could be used in both the upstream and the downstream supply chain to address the problems identified at Jayne Cox Direct. (13 marks)
第4题
A.Bring many enough copies of the résumé with you.
B.Ask about who will participate in the interview.
C.Get to know the route to the place and how long it will take.
D.Find out if they can park near the place or not.
第5题
题目要求:
Every year millions of candidates attend the National Civil Servant Exam, some of whom even take it as their lifelong career to attend the exam every year in the hope of passing the exam and becoming a civil servant. The most sought-after position may attract nearly 10,000 applicants. The “craze for the Civil Servant Exam” has been fiercely debated in recent years. Should university graduates zealously pursue government posts? Read carefully the opinions from both sides and write your response in about 200 words, in which you should first summarize briefly the opinions from both sides and give your views on the issue.
Marks will be awarded for content relevance, content sufficiency, organization and language quality. Failure to follow the above instructions may result in a loss of marks.
YES
It is undeniable that the post of civil servant is an appealing job, for government posts are relatively stable, with fine income and welfare. If one becomes a civil servant, many troublesome problems, such as accommodation and medical care can be solved with some favorable policies. Also, the workload is modest compared with other jobs. So being a civil servant is attractive for many university students and they can hardly abandon this opportunity.
The expansion of college enrollment and the fierce competition among university graduates have led to the increasing pressure of job hunting. For many students who are not quite certain of what they want to do in the future, taking the Civil Servant Exam is a good try. The whole process is the same as applying for jobs in private sections. Through the exam, university graduates can get a practice for the future career, and the result sometimes is not so important.
NO
The craze of university students attending the Civil Servant Exam is, to a large extent, due to the advantages of government posts. But actually, the government post today is not as favorable as it used to be. Being a civil servant is stable, but on the other hand, also lacks creativity and freshness. Its salary is on the average level, and is no match for that in some private sections. University graduates, at their 20s, should exert themselves and strive for a bright future. Blindly following the crowd to pursue government posts is not a good choice.
It is wrong that some university students equate success with a government post. In order to get a government post, students sometimes have to choose jobs that are not even related to their majors. It is a waste and is not worth getting such a post at the cost of one’s specialties and professional knowledge.
第6题
题目要求:
Every year millions of candidates attend the National Civil Servant Exam, some of whom even take it as their lifelong career to attend the exam every year in the hope of passing the exam and becoming a civil servant. The most sought-after position may attract nearly 10,000 applicants. The “craze for the Civil Servant Exam” has been fiercely debated in recent years. Should university graduates zealously pursue government posts? Read carefully the opinions from both sides and write your response in about 200 words, in which you should first summarize briefly the opinions from both sides and give your views on the issue.
Marks will be awarded for content relevance, content sufficiency, organization and language quality. Failure to follow the above instructions may result in a loss of marks.
YES
It is undeniable that the post of civil servant is an appealing job, for government posts are relatively stable, with fine income and welfare. If one becomes a civil servant, many troublesome problems, such as accommodation and medical care can be solved with some favorable policies. Also, the workload is modest compared with other jobs. So being a civil servant is attractive for many university students and they can hardly abandon this opportunity.
The expansion of college enrollment and the fierce competition among university graduates have led to the increasing pressure of job hunting. For many students who are not quite certain of what they want to do in the future, taking the Civil Servant Exam is a good try. The whole process is the same as applying for jobs in private sections. Through the exam, university graduates can get a practice for the future career, and the result sometimes is not so important.
NO
The craze of university students attending the Civil Servant Exam is, to a large extent, due to the advantages of government posts. But actually, the government post today is not as favorable as it used to be. Being a civil servant is stable, but on the other hand, also lacks creativity and freshness. Its salary is on the average level, and is no match for that in some private sections. University graduates, at their 20s, should exert themselves and strive for a bright future. Blindly following the crowd to pursue government posts is not a good choice.
It is wrong that some university students equate success with a government post. In order to get a government post, students sometimes have to choose jobs that are not even related to their majors. It is a waste and is not worth getting such a post at the cost of one’s specialties and professional knowledge.
第7题
1. The examiner asks the candidate about him/herself, his/her home, work or studies and other familiar topics.
EXAMPLE
★Work
— Do you work or arc you a student?
— What work do you do?
— What are your responsibilities at work?
— Would you like to change your job?
— How do you and your colleagues help each other at work?
— Do you often get together with your colleagues after work?
★Family
— Do you live alone or with other people?
— What jobs do the people in your immediate family do?
— What kind of things do you and your family do together?
— Who does the housework in your home?
★Festivals
— Do you often celebrate festivals in your country?
— Do these festivals have special meanings?
— Are there any festivals special to your city or region?
— What special things do people do during festivals?
— Do you celebrate any foreign festivals?
为了保护您的账号安全,请在“上学吧”公众号进行验证,点击“官网服务”-“账号验证”后输入验证码“”完成验证,验证成功后方可继续查看答案!