MEMO
To: All employees
From: Frank Palmer, CEO
Date: October 3
Subject: Budgeting for marketing
We will need annual revenues of more than $3,000,000 to support our marketing plan. Currently, an average of 5.0% of our total sales is used for marketing expenses. We need to increase that amount from this year. It is our belief that strong marketing will make us more competitive.
Our rival, Poliris Corp., has increased their revenues by investing more into marketing. However, we will not invest more in marketing activities if our revenues decrease. According to our analysts, we can anticipate at least a 3% rise next quarter.
Please send me any questions, comments or suggestions you might have about this matter by e-mail at palmer@nova.com.
To: Frank Palmer <palmer@nova.com>
From: Karen Livingston <karen@nova.com>, Human Relations Director
Date: October 4
Subject: Budgeting for marketing
Dear Frank Palmer,
I have a question about the memo you sent out. How often will revenues be tracked? I believe that we need to keep track of how much revenue increase we will have as a result of this new marketing budget plan. We also need to consider our fixed costs such as salaried staff. I believe this plan will require more staff, so we should be considering those extra costs.
I'd like to go over these points, as well as other issues in relation to the staff, with you in person. Please let me know if you are available for a meeting on Friday. I'm meeting with a client in the morning, so the afternoon would be best.
Regards,
Karen Livingston
What is the purpose of the memo?
A.To set up a meeting to discuss the budget
B.To tell employees about money for marketing
C.To ask the employees for comments about the budget
D.To alert the employees about hiring more staff
第1题
下列哪项不适合行腹腔镜结、直肠手术
A.无法在结肠镜下电切的结肠绒毛状腺瘤
B.降结肠癌
C.升结肠癌
D.直肠癌
E.肿瘤>10cm
第3题
下列哪项不是腹腔镜结直肠手术的应用指征
A.癌前病变
B.直肠脱垂
C.炎性肠道病
D.中晚期癌的探查、分期、姑息治疗
E.癌前状态
第4题
与开腹手术比较,有关腹腔镜结、直肠手术的缺点哪项是错误的
A.手术时间较长
B.技术难度较大
C.术后胃肠道功能恢复慢
D.手术耗材昂贵
E.需要取标本且有一定困难
第5题
A、腹腔镜探查诊断术
B、腹腔镜胆囊切除、胆总管切开探查术
C、腹腔镜胃肠、阑尾、结直肠手术
D、腹腔镜肝、胰、脾手术
E、腹腔镜下腹主动脉瘤切除手术
第7题
腹腔镜结直肠手术的术式有
A.手助腹腔镜式
B.非气腹手助腹腔镜式
C.以上均正确
D.非气腹腹腔镜辅助式
E.腹腔镜辅助式
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