2. Advertisers sometimes use _________ to make TV commercials to be able to impress TV viewers, but it can be quite annoying.

A．They are always right.

B．They are always wrong.

C．They are 'sometimes right but sometimes wrong.

D．They are helpful.

A、recruit professional advertisers.

B、learn from advertisers`experience

C、stay away from commercial advertisers

D、recognize the limitations of advertisements

In this passage, the author mainly tells us that ______.

A．everyone can be forgetful sometimes regardless of one's age

B．we can prevent our sound mind from aging with certain methods

C．brain aging starts from the time when we are in our 20s and 30s

D．memory loss is a sign that shows we are getting old

Task 1 Exercise 1:please fill in the blank with appropriate given word or phrase that best suits the logic connection. A. Indeed B. encouraged C. Every D. For example E. disgraced F. One day A career that takes years to build can be ruined in minutes. 1 , Wilbur Smith had devoted thirty years of his life to his job in a bank. He had given faithful and loyal service and gained much power and prestige in his years in office. Everyone in the bank, old or young, knew him and respected him. 2 new employee of the bank would be told the story of his model worker and 3 to follow in his footsteps. 4 he took one hundred dollars of the bank’s money home. Overnight, the man was branded a crook, an embezzler. He was fired from his job; he was forever 5 , and possibly threatened with prison. No one remembered the thirty years of good service and no one tried to find out the reason why he did so and forgive him. 6 , a career takes years to build, but only a second to lose. Exercise 2: please organize the following sentences into a coherent paragraph. A. Advertisers also try to create favorable attitudes toward their products and specific brands and to link such products to existing needs. B. By providing such information, advertisers hope to fill people’s cognitive maps. C. Advertising contains at least a minimum of information about products and services available. D. Thus, media advertising can have cognitive, affective and behavioral effects on consumers. E. Lastly, advertisers hope to stimulate actual purchase behaviors.

Section B

Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.

Going online is a favorite pastime for millions of American children. Almost 10 million (14 percent) of America's 69 million children are online. The Internet both entertains and educates children, however, there are some possible negative consequences for children who access kid-based Web sites. Advertising on kid-based Web sites has become both a rapidly growing market for consumer companies and a concern for parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $ 14 billion, teenagers another $ 67 billion, and together they influenced $ 160 billion of their parents' incomes.

Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to give consent to the release of personal information to an advertiser, an even greater problem for children when they are offered incentives for providing personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hotlinks directly to advertising sites.

The Internet does present some challenges for advertisers who want to be ethical in their marketing practices. Many advertisers argue that we underestimate the levels of media awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realise that they are (like a surprising number of adults) unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit about our purpose when advertising to children on the Internet.

According to the first paragraph, children as an internet market.

A．are using it at an earlier and earlier age

B．is overtaking the adult market due to their spending power

C．is growing at an incredible rate

D．has brought about advertisements both beneficial and harmful

Section B

Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.

Going online is a favorite recreation for millions of American children. Almost 10 million(14 percent) of America's 69 million children are online: The Internet both entertains and educates children, however, there are some possible negative consequences for children who access kid-based Web sites. Advertising on kid-based Web sites has become both a rapidly growing market for consumer companies and a concern for parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $14 billion, teenagers another $67 billion, and together they influenced $160 billion of their parents' incomes.

Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical(分析的) abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to give consent to the release of personal information to an advertiser, an even greater problem for children when they are offered incentives(刺激) for providing personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hotlinks directly to advertising sites.

The Internet does present some challenges for advertisers who want to be ethical in their marketing practices. Many advertisers argue that we underestimate(低估) the levels of media awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements, However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realize that they are(like a surprising number of adults) unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit(明确的) about our purpose when advertising to children on the Internet.

According to the first paragraph, children as an Internet market ______.

A．are becoming increasingly rational

B．are using Internet at an earlier and earlier age

C．have created a growing advertising market

D．are overtaking the adult market due to their spending power

Section B

Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.

Going online is a favorite pastime for millions of American children. Almost 10 million(14 percent) of America's 69 million children are online. The Internet both entertains and educates children, however, there are some possible negative consequences for children who access kid-based Web sites. Advertising on kid-based Web sites has become both a rapidly growing market for consumer companies and a concern for parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $14 billion, teenagers another $67 billion, and together they influenced $160 billion of their parents' incomes.

Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to give consent to the release of personal information to an advertiser, an even greater problem for children when they are offered incentives for providing personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hotlinks directly to advertising sites.

The Internet does present some challenges for advertisers who want to be ethical in their marketing practices. Many advertisers argue that we underestimate the levels of media awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realize that they are(like a surprising number of adults) unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit about our purpose when advertising to children on the Internet.

According to the first paragraph, children as an Internet market target group ______.

A．are using it at an earlier and earlier age

B．are overtaking the adult market due to their spending power

C．are growing at an incredible rate

D．have created a growing advertising market

Why do the critics criticize advertisers？

A．Because advertisers often brag.

B．Because critics think advertisement is a "waste of money."

C．Because customers are encouraged to buy more than necessary.

D．Because customers pay more.

In the ads all of the advertisers mention their ______.

A．age

B．hobbies

C．residence

D．kids