Recently, however, P&G broke with this long-standing tradition. Ariel, a P&G laundry detergent, was born overseas, and is a familiar sight on store shelves in Europe and Latin America. Now bilingual packages of Ariel Ultra, a super-concentrated cleaner, are appearing on supermarket shelves in Los Angeles.
Ariel's appearance in the United States reflects demographic changes making Hispanics the nation's fastest-growing ethnic group. Ariel is a hit with this population. In fact, many Mexican immigrants living in Southern California have been "importing" Ariel from Tijuana, Mexico. "Hispanics knew this product and wanted it", says P&G spokeswoman Marie Salvado. "We realized that we couldn't convince them to buy (our) other laundry detergents". P&G hopes that non-Hispanic consumers will give Ariel a try too.
Ariel's already strong presence in Europe may provide a springboard for the company to expand into other markets as well. Recently P&G bought Rakona, Czechoslovakia's top detergent maker. Ariel, currently a top seller in Germany, is likely to be one of the first new brands to appear in Czech supermarkets. And Ariel is not the only foreign idea that the company hopes to transplant back to its home territory. Cinch, an all-purpose spray cleaner similar to popular European products, is currently being test-marketed in California and Arizona. Traditionally Americans have used separate cleaners for different types of surfaces, but market research shows that American preferences are becoming more like those in other countries.
Insiders note that this new reverse flow of innovation reflects more sweeping changes at Procter & Gamble. The firm has hired many new Japanese, German, and Mexican managers who view P&G's business not as a one-way flow of American ideas, but a two-way exchange with other markets. Says Bonita Austin of the investment firm Wertheim-Schroeder, "When you met with P&G's top managers years ago, you wouldn't have seen a single foreign face". Today, "they could even be in the majority".
As Procter & Gamble has found, the United States is no longer an isolated market. Americans are more open than ever before to buying foreign-made products and to selling U.S.-made products overseas.
According to the passage, which of the following is tree?
A.The brands of Pampers, Crest, Ariel, and Cinch reflect the one-way flow tradition of Procter & Gamble.
B.In spite of market changes, Procter & Gamble still sticks to its long-standing tradition of one-way flow innovation.
C.Procter & Gamble has to change its one-way flow tradition because of the increased number of its foreign managers.
D.Today one may meet more foreign faces in Procter & Gamble than years ago.
第2题
给予患者异烟肼+利福平+吡嗪酰胺+乙胺丁醇抗结核治疗,疗程一般应为
A.6个月~9个月
B.9个月~12个月
C.12个月~18个月
D.18个月~24个月
E.3个月~6个月
第3题
给予患者异烟肼+利福平+吡嗪酰胺+乙胺丁醇抗结核治疗,疗程一般应为
A.6个月~9个月
B.9个月~12个月
C.12个月~18个月
D.18个月~24个月
E.3个月~6个月
第4题
给予患者异烟肼+利福平+吡嗪酰胺+乙胺丁醇抗结核治疗,疗程一般应为
A.6个月~9个月
B.9个月~12个月
C.12个月~18个月
D.18个月~24个月
E.3个月~6个月
第5题
A.异烟肼,利福平,乙胺丁醇,吡嗪酰胺
B.异烟肼,乙胺丁醇,吡嗪酰胺,利福平
C.吡嗪酰胺,乙胺丁醇,异烟肼,利福平
D.异烟肼,吡嗪酰胺,利福平,乙胺丁醇
E.利福平,异烟肼,乙胺丁醇,吡嗪酰胺
第6题
选择哪种抗结核药物
A.利福平+异烟肼+吡嗪酰胺
B.异烟肼+链霉素
C.乙胺丁醇+吡嗪酰胺
D.异烟肼+乙胺丁醇
E.利福平+链霉素
第8题
结核性脑膜炎,抗结核强化治疗阶段应选择 ()
A.异烟肼+利福平+吡嗪酰胺
B.异烟肼+利福平+乙胺丁醇
C.异烟肼+利福平+链霉素
D.异烟肼+利福平+链霉素+吡嗪酰胺
E.异烟肼斗利福平+链霉素+乙胺丁醇
第9题
结核性脑膜炎,抗结核强化治疗治疗阶段应选择
A.异烟肼+利福平+吡嗪酰胺
B.异烟肼+利福平+乙胺丁醇
C.异烟肼+利福平+链霉素
D.异烟肝+利福平+链霉素+吡嗪酰胺
E.异烟肼+利福平+链霉素+乙胺丁醇
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