Yoga, the ancient practice of postures, breathing and meditation, is gaining a lot of atte

sumptive new House speaker, "Muted Tones of Quiet Authority: A Look Suited to the Speaker." It offered the information that "Pelosis suit was by Giorgio Armani—the Italian master of neutral tones and modern power dressing—and she wore it well.The article at least appeared in the newspapers Style. section,but was chock—full of psychoanalytic forays into Pelosis wardrobe choices,asserting that "an Armani suit,for a woman,is a tool for playing with the boys without pretending to be one." I would wager that Pelosi is one woman who doesnt play around with anyone. Then there was a New York Times article in January in its Thursday Styles section titled "Speaking Chic to Power. "While noting that Pelosi,barely in her new job a month,had brought the House to votes on a minimum wage increase,stem cell research and Medicare drug prices,the article said "she did it looking preternaturally fresh,with a wardrobe that, while still subdued and over—reliant on suits,has seldom spruced the halls of Congress." Similar articles appeared in the Baltimore Sun and Chicago Tribune. Mentioned were other women politicians and their fashion choices,such as Sen. Hillary Clintons hair style. and preference for black pantsuits or Florida Rep. Debbie Wasserman Schultzs haircut. The question is whether focusing on the clothing choices of serious female political players risks rendering them less than serious. Another question is whether such reports warrant precious space. After all,with rare exceptions,male politicians are seldom scrutinized for their choice of suits. Some reporters and editors havent figured out a way to cover female politicians that doesnt rely on the old stereotypes,says Gail Dines,sociology and womens studies professor at Wheelock College in Boston."To be a woman politician,you have to strategize and work hard,and yet what matters is what designer youre wearing. Its a way to make women in power less scary,"Dines notes."lts putting women into a comfort zone for those who are still baffled by how to treat strong women." The articles seem a throwback to a time when women were only spouses,not players,says Ruth Mandel,director of the Eagleton Institute of Politics at Rutgers University.To focus on their attire,the cut of their clothes...is to be in danger of trivializing who they are,the important role they play and the meaning behind womens advancement to positions of power: That is,were moving to a true democracy of shared leadership." The problem is the media havent quite caught up." A woman who rises to a leadership position at any level is going to dress appropriately," says Kathleen Hall Jamieson,professor at the Annenberg School of Communications at the University of Pennsylvania." It underscores her competence and is not a distraction. You take for granted that it would not be worthy of comment any more." Jamieson thinks the underlying motivation for reporting on female politicians style. is "the natural news interest in talking about what changes,and men dont look different. There is a uniform. for men in power and we all know that it looks like.The only thing to change is the color of the shirt or tie." Because women have greater fashion options, changes they make are more obvious and invite analysis. Now that Pelosis "uniform" has been established, that should be the end of it. Ditto for Clinton. "Clinton now has a range of what she wears." Jamieson says. "She hasnt been changing hairstyles or her pantsuits. That is our definition of what she wears, and that should end it." Tom Rosenstiel, director of the Project for Excellence in Journalism, thinks reporting that describes women politicians appearance is justified in profiles of them. Female politicians will certainly survive such silly coverage, and some argue the stories are harmless. But these women are role models for young women and offer an alternative to the fashion model and celebrity in setting the standard for female beauty and worth. Dines worries that when the media emphasize the appearance of women, it perpetuates attitudes in the larger world that devalue and limit women." These are fortunate, privileged women," Dines notes of politicians, but for yong women trying to make it in the world, how they look can affect their opportunities."

The passage mainly about_____.

A．the captious coverage of powerful women attire

B．fashionable women leaders in the USA

C．the seriousness of female political players

D．the importance of making powerful women less scary

ents,a humdinger is being made in this country right now and few have noticed it yet. "Yikes! The kids are moving back in! "Thus goes the mantra of the baby boom generation,circa 2007. Analysts estimate that some 18 minion adults between the ages of 20 and 34 live with their parents. Thats roughly a third of that age group. But letting the kids move back in is not the societal error were talking about. Instead,the big mistake is the loudly voiced chagrin of the boomers. Most mistakenly decry the notion of the boomerang generation. In order to fully appreciate the depth of the error being made here,we all need to step back a bit and look at the bigger picture. This epidemic of kids moving back home is first, not "unprecedented," and second,its not a bad thing. The precedent for this trend can be found among the other 6.2 billion non-Americans on the planet, many of whom happily live with their adult children,often in three-generation households. Then theres the growing number of non-Anglo Americans,including many recent immigrants,who see no problem in having adult kids contribute to the household. Finally, the agrarian history of this country before World War II allowed kids to live and work around the farm well into adulthood. Adult kids moving back home is merely the most noticeable symptom of a larger,fundamental transformation of American society. We are nationally beginning to recognize the costs of the independence the so—called greatest generation foisted on us. We cant blame them. They did have to grow up fast. Kids in their generation went off to World War II and grew up on the bloody beaches of distant lands. After the war,the survivors had factories to build and the wealth to buy their white—picket—fence dream out West. They designed a social and fiscal system that has served their retirement years very well. But their historically unique retirement system mistakenly celebrated independence and ignored the natural state of human beings—that is,interdependence. Moreover,their system breaks down with the onslaught of their kids retirement. We can already see the pension systems,both private and public,beginning to disintegrate under the weight of the baby boomers. We are now just starting to understand the substantial fiscal and psychological costs of separating the generations into so-called single-family homes with the ideal of a mother,father and two kids. But times change and so do cultures. Regarding boomerang kids,most demographers focus on the immediate explanations for the changes, such as the growing immigrant population,housing shortages and high prices,and out-of-wedlock childbearing. Many psychologists have noted that baby-boomer parents enjoy closer relationships with their fewer children that allow extended cohabitation. A recent survey conducted for Del Webb(a division of Pulte Homes lnc.)reports that only about one-quarter of baby boomers are happier once the kids move out. However,all these explanations are simply symptoms of the larger,more fundamental reuniting of Americans into households that include extended families-adult kids, grandparents, grandchildren and other relatives-rather than just nuclear families. The rate at which our American culture is adapting will accelerate as baby boomers begin retiring in waves. Creative housing arrangements are necessitating and allowing three generations to live together a-gain-under one roof or in close proximity. Now some 6 million American grandparents are living under one roof with their grandchildren. Whether grandparents live in accessory apartments on the property or houses next door, these flexible housing options provide privacy and companionship at the same time. Grandparents can interact with their grandchildren while the parents work, and all benefit from the new togetherness. These 21st century housing arrangements are a creative way to handle the financial needs of the generation that is retiring and, yes, the adult children who are coming home. Such multigenerational households dont make sense for everyone. Personality conflicts or family characteristics preclude such arrangements for some. Legal constraints such as building and zoning codes are formidable obstacles in most communities across the country. Often more room is mandated for parking your car than parking your grandmother. Home builders have been more interested in selling houses that satisfy immediate needs rather than anticipating the needs of the growing numbers of aging Americans. The culture itself frequently gets in the way, reinforcing the perception of a stigma attaching to lack of independence-the adult child who just wont move out(and grow up)or the aging grandparent who eschews "being a burden." Despite these problems, once you begin talking with your friends about three-generation households, you will begin hearing stories about how such obstacles are being overcome. You also will begin hearing stories about the wonderful benefits of thinking about housing and family arrangements in creative ways. And youll hear stories about the fundamental satisfaction of living together again.

What is the main idea of the passage?

A．The trend of kids moving back home has negative effect to American culture.

B．The symptom of adult kids moving back home is extraordinary.

C．Back to the nest is by no means the precedent.

D．The family unit and individual independence are damaging in the society.

e buy it and who from will have changed radically. In their report,Retail Futures,they look ahead 15 years to see what lies in store for shoppers and the retail groups. They see not only new or bigger store chains,more sprawling retail parks,and more poultry products and pasta sauces. Their visions range from multi-storey car parks converted into city centre allotments or "vertical farms"with produce markets where the parking payment booths once were,to a nation of stay-at-home shoppers who let their fingers do the walking to order in almost everything they need or let their refrigerators do the talking,with automatic,direct-to-store reordering and home delivery every time yoghurt, salad or beer stocks run low. Forum for the Future, a sustainable development charity founded by veteran environmentalist Sir Jonathon Porritt and which now advises more than 100 organizations in the public and private sector, says the reality of 2022 is probably somewhere between the two extremes. "It will be a mixture," said Tom Berry,the Forums main sustainability adviser. The high street is vital to the economy and the environment:nearly three million people work in retail which generates 6%of UK GDP-and 2.5%of the countrys carbon dioxide emissions. The Forum says stores and retail groups have a disproportionate influence over societyas a result of marketing campaigns and daily dealings with consumers. The Forums researchers identified a range of factors which will affect what we buy,how we buy and who we will buy from in the next 15 years. They include:climate change, which is likely to affect agricultural production;higher—or lower—oil prices;new technology;advances in energy production;more globalization and demographic changes that will mean more immigrant labor and more elderly and single person households. They could prompt new shopping formats,says the Forum,like "Tesco Silver"outlets with customized products for retired baby boomers. They also reckon the bell could be tolling for endless aisles of utility products like toilet paper and bin liners, which might only be sold online, or from a utility section at the back of a store, alongside vast vats of liquids like fabric conditioner, where shoppers could fill reusable containers. The long queue at the checkout could also be history when bar codes are read for prices immediately an item is dropped into a trolley. The online revolution,says the Forum,has only just started: "We can anticipate innovations such as entering your postcode for hyper-local sourcing. Consumers,however,might also use the internet to cut out the middleman and source direct from farms and manufacturers"so posing a threat to major retailers". The explosion in the number of TV channels and the rise of the internet to download entertainment means store chains will have to work far harder to build,and keep,consumers trust. One retailer told the researchers:"We wont be able to rely on hitting millions of people at 7.45pm on a Wednesday night with a Coronation Street advertising slot". The Forum came up with four different visions of the future depending on high or low economic growth and changing consumer outlooks;whether shoppers want more convenience or to do more for themselves;perhaps buying more locally sourced products with more information about what their families are eating and wearing.

What does the passage mainly talk about?

A．The big retailers and experts have forecast an individualistic,optimistic society where technology is held in very high regards.

B．The big retailers and experts have gazed into the future and seen a new world of shopping.

C．The big retailers and experts have recognized that the economy is buoyant and big busiess will met shoppers" demands.

D．The big retailers and experts have predicted that consumer confidence will be low and people rely on big business for security.

【R10】

CUSTOMER EXPERIENCE IS THE INTERNAL AND SUBJECTIVE RESPONSE CUSTOMERS HAVE TO ANY DIRECT OR INDIRECT CONTACT WITH A COMPANY. 【R6】______INDIRECT CONTACT MOST OFTEN INVOLVES UNPLANNED ENCOUNTERS WITH REPRE-SENTATIONS OF A COMPANY"S PRODUCTS, SERVICES,OR BRANDS AND TAKES THE FORM. OF WORD-OF-MOUTH RECOMMEN-DATIONS OR CRITICISMS, ADVERTISING, NEWS REPORTS, REVIEWS, AND SO FORT

H. SUCH ALL ENCOUNTER COULD OCCUR WHEN GOOGLE"S WHIMSICAL HOLIDAY LOGES POP UP ON THE SITE"S HOME PAGE AT THE INCEPTION OF A SEARCH,OR IT COULD BE THE DISTINCTIVE "POTATO, POTATO "SOUND OF A HARLEY-DAVIDSON MOTORCYCLE"S EXHAUST SYSTE

M. 【R7】______ THE SECRET TO A GOOD EXPERIENCE ISN"T THE MULTIPLICITY OF FEATURES ON OFFER. MICROSOFT WINDOWS,WHICH IS RICH IN FEATURES,MAY PROVIDE WHAT A CORPORATE IT DIRECTOR CONSIDERS A POSITIVE EXPERIENC

E. 【R8】______A CUSTOMER"S EXPERIENCE WITH AN APPLE DEVICE SUCH AS THE IPOD BEGINS WELL BEFORE THE PURCHASER TURNS IT ON PERHAPS BECAUSE OF THE DANCING SILHOUETTES IN THE TV ADVERTISEMENTS. FURTHERMORE, THE ORIGAMI-LIKE(AND RECYCLABLE)PACKAGING ENFOLDS THE IPOD AS THOUGH IT WERE A FABERGE EGG MADE FOR A CZAR. A SMALL STICKER, "DESIGNED IN CALIFORNIA, MADE IN CHINA, "COMMUNICATES THE MESSAGE THAT APPLE IS FIRMLY IN CHARGE BUT ALSO INTERESTED IN KEEPING COSTS DOW

N. EVEN WINDOWS USERS APPRECIATE THE DEVICE"S INTUITIVE, MAC-LIKE FEEL AND FIND THAT DOWNLOADING TRACKS FROM ITUNES IS EASIER THAN BUYING A CD ON AMAZO

N. 【R9】______ A SUCCESSFUL BRAND SHAPES CUSTOMERS" EXPERIENCES BY EMBEDDING THE FUNDAMENTAL VALUE PROPOSITION IN ALL THE PRODUCT"S FEATURES. FOR BMW, "THE ULTIMATE DRIVING MACHINE"LS MUCH MORE THAN A SLOGAN;IT INFORMS THE COMPANY"S MANUFACTURING AND DESIGN CHOICES. 【R10】______BMW WOULD NOT CONSIDER DEVELOPING SUCH A FEATURE UNLESS IT AMPLIFIED RATHER THAN DIMINISHED THE DRIVING EXPERIENC

E. A. EVERY APPLE PRODUCT IS DESIGNED WITH THE OVERARCHING PURPOSE OF MAKING THE TIME ONE SPENDS WITH APPLE AN ENJOYABLE EXPERIENC

E.

B. IT MIGHT JUST BE AN E-MAIL FROM ONE CUSTOMER TO ANOTHER.

C. DIRECT CONTACT GENERALLY OCCURS IN THE COURSE OF PURCHASE,USE,AND SERVICE AND IS USUALLY INITIATED BY THE CUSTOMER.

D. PEOPLE"S EXPECTATIONS ARE SET HIGH IN PART BY THEIR PREVIOUS EXPERIENCES WITH A COMPANY"S OFFERINGS.

E. IN 2000. MERCEDES-BENZ INTRODUCED A SYSTEM THAT AUTOMATICALLY CONTROLS THE DISTANCE BETWEEN A MERCEDES AND THE CAR IN FRONT.

F. HOWEVER, MANY HOME USERS PREFER APPLE"S MACINTOSH OPERATING SYSTEM,WHICH OFFERS FEWER FEATURES AND CONFIGURATION OPTIONS.

【R9】

CUSTOMER EXPERIENCE IS THE INTERNAL AND SUBJECTIVE RESPONSE CUSTOMERS HAVE TO ANY DIRECT OR INDIRECT CONTACT WITH A COMPANY. 【R6】______INDIRECT CONTACT MOST OFTEN INVOLVES UNPLANNED ENCOUNTERS WITH REPRE-SENTATIONS OF A COMPANY"S PRODUCTS, SERVICES,OR BRANDS AND TAKES THE FORM. OF WORD-OF-MOUTH RECOMMEN-DATIONS OR CRITICISMS, ADVERTISING, NEWS REPORTS, REVIEWS, AND SO FORT

H. SUCH ALL ENCOUNTER COULD OCCUR WHEN GOOGLE"S WHIMSICAL HOLIDAY LOGES POP UP ON THE SITE"S HOME PAGE AT THE INCEPTION OF A SEARCH,OR IT COULD BE THE DISTINCTIVE "POTATO, POTATO "SOUND OF A HARLEY-DAVIDSON MOTORCYCLE"S EXHAUST SYSTE

M. 【R7】______ THE SECRET TO A GOOD EXPERIENCE ISN"T THE MULTIPLICITY OF FEATURES ON OFFER. MICROSOFT WINDOWS,WHICH IS RICH IN FEATURES,MAY PROVIDE WHAT A CORPORATE IT DIRECTOR CONSIDERS A POSITIVE EXPERIENC

E. 【R8】______A CUSTOMER"S EXPERIENCE WITH AN APPLE DEVICE SUCH AS THE IPOD BEGINS WELL BEFORE THE PURCHASER TURNS IT ON PERHAPS BECAUSE OF THE DANCING SILHOUETTES IN THE TV ADVERTISEMENTS. FURTHERMORE, THE ORIGAMI-LIKE(AND RECYCLABLE)PACKAGING ENFOLDS THE IPOD AS THOUGH IT WERE A FABERGE EGG MADE FOR A CZAR. A SMALL STICKER, "DESIGNED IN CALIFORNIA, MADE IN CHINA, "COMMUNICATES THE MESSAGE THAT APPLE IS FIRMLY IN CHARGE BUT ALSO INTERESTED IN KEEPING COSTS DOW

N. EVEN WINDOWS USERS APPRECIATE THE DEVICE"S INTUITIVE, MAC-LIKE FEEL AND FIND THAT DOWNLOADING TRACKS FROM ITUNES IS EASIER THAN BUYING A CD ON AMAZO

N. 【R9】______ A SUCCESSFUL BRAND SHAPES CUSTOMERS" EXPERIENCES BY EMBEDDING THE FUNDAMENTAL VALUE PROPOSITION IN ALL THE PRODUCT"S FEATURES. FOR BMW, "THE ULTIMATE DRIVING MACHINE"LS MUCH MORE THAN A SLOGAN;IT INFORMS THE COMPANY"S MANUFACTURING AND DESIGN CHOICES. 【R10】______BMW WOULD NOT CONSIDER DEVELOPING SUCH A FEATURE UNLESS IT AMPLIFIED RATHER THAN DIMINISHED THE DRIVING EXPERIENC

E. A. EVERY APPLE PRODUCT IS DESIGNED WITH THE OVERARCHING PURPOSE OF MAKING THE TIME ONE SPENDS WITH APPLE AN ENJOYABLE EXPERIENC

E.

B. IT MIGHT JUST BE AN E-MAIL FROM ONE CUSTOMER TO ANOTHER.

C. DIRECT CONTACT GENERALLY OCCURS IN THE COURSE OF PURCHASE,USE,AND SERVICE AND IS USUALLY INITIATED BY THE CUSTOMER.

D. PEOPLE"S EXPECTATIONS ARE SET HIGH IN PART BY THEIR PREVIOUS EXPERIENCES WITH A COMPANY"S OFFERINGS.

E. IN 2000. MERCEDES-BENZ INTRODUCED A SYSTEM THAT AUTOMATICALLY CONTROLS THE DISTANCE BETWEEN A MERCEDES AND THE CAR IN FRONT.

F. HOWEVER, MANY HOME USERS PREFER APPLE"S MACINTOSH OPERATING SYSTEM,WHICH OFFERS FEWER FEATURES AND CONFIGURATION OPTIONS.

【R8】

CUSTOMER EXPERIENCE IS THE INTERNAL AND SUBJECTIVE RESPONSE CUSTOMERS HAVE TO ANY DIRECT OR INDIRECT CONTACT WITH A COMPANY. 【R6】______INDIRECT CONTACT MOST OFTEN INVOLVES UNPLANNED ENCOUNTERS WITH REPRE-SENTATIONS OF A COMPANY"S PRODUCTS, SERVICES,OR BRANDS AND TAKES THE FORM. OF WORD-OF-MOUTH RECOMMEN-DATIONS OR CRITICISMS, ADVERTISING, NEWS REPORTS, REVIEWS, AND SO FORT

H. SUCH ALL ENCOUNTER COULD OCCUR WHEN GOOGLE"S WHIMSICAL HOLIDAY LOGES POP UP ON THE SITE"S HOME PAGE AT THE INCEPTION OF A SEARCH,OR IT COULD BE THE DISTINCTIVE "POTATO, POTATO "SOUND OF A HARLEY-DAVIDSON MOTORCYCLE"S EXHAUST SYSTE

M. 【R7】______ THE SECRET TO A GOOD EXPERIENCE ISN"T THE MULTIPLICITY OF FEATURES ON OFFER. MICROSOFT WINDOWS,WHICH IS RICH IN FEATURES,MAY PROVIDE WHAT A CORPORATE IT DIRECTOR CONSIDERS A POSITIVE EXPERIENC

E. 【R8】______A CUSTOMER"S EXPERIENCE WITH AN APPLE DEVICE SUCH AS THE IPOD BEGINS WELL BEFORE THE PURCHASER TURNS IT ON PERHAPS BECAUSE OF THE DANCING SILHOUETTES IN THE TV ADVERTISEMENTS. FURTHERMORE, THE ORIGAMI-LIKE(AND RECYCLABLE)PACKAGING ENFOLDS THE IPOD AS THOUGH IT WERE A FABERGE EGG MADE FOR A CZAR. A SMALL STICKER, "DESIGNED IN CALIFORNIA, MADE IN CHINA, "COMMUNICATES THE MESSAGE THAT APPLE IS FIRMLY IN CHARGE BUT ALSO INTERESTED IN KEEPING COSTS DOW

N. EVEN WINDOWS USERS APPRECIATE THE DEVICE"S INTUITIVE, MAC-LIKE FEEL AND FIND THAT DOWNLOADING TRACKS FROM ITUNES IS EASIER THAN BUYING A CD ON AMAZO

N. 【R9】______ A SUCCESSFUL BRAND SHAPES CUSTOMERS" EXPERIENCES BY EMBEDDING THE FUNDAMENTAL VALUE PROPOSITION IN ALL THE PRODUCT"S FEATURES. FOR BMW, "THE ULTIMATE DRIVING MACHINE"LS MUCH MORE THAN A SLOGAN;IT INFORMS THE COMPANY"S MANUFACTURING AND DESIGN CHOICES. 【R10】______BMW WOULD NOT CONSIDER DEVELOPING SUCH A FEATURE UNLESS IT AMPLIFIED RATHER THAN DIMINISHED THE DRIVING EXPERIENC

E. A. EVERY APPLE PRODUCT IS DESIGNED WITH THE OVERARCHING PURPOSE OF MAKING THE TIME ONE SPENDS WITH APPLE AN ENJOYABLE EXPERIENC

E.

B. IT MIGHT JUST BE AN E-MAIL FROM ONE CUSTOMER TO ANOTHER.

C. DIRECT CONTACT GENERALLY OCCURS IN THE COURSE OF PURCHASE,USE,AND SERVICE AND IS USUALLY INITIATED BY THE CUSTOMER.

D. PEOPLE"S EXPECTATIONS ARE SET HIGH IN PART BY THEIR PREVIOUS EXPERIENCES WITH A COMPANY"S OFFERINGS.

E. IN 2000. MERCEDES-BENZ INTRODUCED A SYSTEM THAT AUTOMATICALLY CONTROLS THE DISTANCE BETWEEN A MERCEDES AND THE CAR IN FRONT.

F. HOWEVER, MANY HOME USERS PREFER APPLE"S MACINTOSH OPERATING SYSTEM,WHICH OFFERS FEWER FEATURES AND CONFIGURATION OPTIONS.

【R7】

CUSTOMER EXPERIENCE IS THE INTERNAL AND SUBJECTIVE RESPONSE CUSTOMERS HAVE TO ANY DIRECT OR INDIRECT CONTACT WITH A COMPANY. 【R6】______INDIRECT CONTACT MOST OFTEN INVOLVES UNPLANNED ENCOUNTERS WITH REPRE-SENTATIONS OF A COMPANY"S PRODUCTS, SERVICES,OR BRANDS AND TAKES THE FORM. OF WORD-OF-MOUTH RECOMMEN-DATIONS OR CRITICISMS, ADVERTISING, NEWS REPORTS, REVIEWS, AND SO FORT

H. SUCH ALL ENCOUNTER COULD OCCUR WHEN GOOGLE"S WHIMSICAL HOLIDAY LOGES POP UP ON THE SITE"S HOME PAGE AT THE INCEPTION OF A SEARCH,OR IT COULD BE THE DISTINCTIVE "POTATO, POTATO "SOUND OF A HARLEY-DAVIDSON MOTORCYCLE"S EXHAUST SYSTE

M. 【R7】______ THE SECRET TO A GOOD EXPERIENCE ISN"T THE MULTIPLICITY OF FEATURES ON OFFER. MICROSOFT WINDOWS,WHICH IS RICH IN FEATURES,MAY PROVIDE WHAT A CORPORATE IT DIRECTOR CONSIDERS A POSITIVE EXPERIENC

E. 【R8】______A CUSTOMER"S EXPERIENCE WITH AN APPLE DEVICE SUCH AS THE IPOD BEGINS WELL BEFORE THE PURCHASER TURNS IT ON PERHAPS BECAUSE OF THE DANCING SILHOUETTES IN THE TV ADVERTISEMENTS. FURTHERMORE, THE ORIGAMI-LIKE(AND RECYCLABLE)PACKAGING ENFOLDS THE IPOD AS THOUGH IT WERE A FABERGE EGG MADE FOR A CZAR. A SMALL STICKER, "DESIGNED IN CALIFORNIA, MADE IN CHINA, "COMMUNICATES THE MESSAGE THAT APPLE IS FIRMLY IN CHARGE BUT ALSO INTERESTED IN KEEPING COSTS DOW

N. EVEN WINDOWS USERS APPRECIATE THE DEVICE"S INTUITIVE, MAC-LIKE FEEL AND FIND THAT DOWNLOADING TRACKS FROM ITUNES IS EASIER THAN BUYING A CD ON AMAZO

N. 【R9】______ A SUCCESSFUL BRAND SHAPES CUSTOMERS" EXPERIENCES BY EMBEDDING THE FUNDAMENTAL VALUE PROPOSITION IN ALL THE PRODUCT"S FEATURES. FOR BMW, "THE ULTIMATE DRIVING MACHINE"LS MUCH MORE THAN A SLOGAN;IT INFORMS THE COMPANY"S MANUFACTURING AND DESIGN CHOICES. 【R10】______BMW WOULD NOT CONSIDER DEVELOPING SUCH A FEATURE UNLESS IT AMPLIFIED RATHER THAN DIMINISHED THE DRIVING EXPERIENC

E. A. EVERY APPLE PRODUCT IS DESIGNED WITH THE OVERARCHING PURPOSE OF MAKING THE TIME ONE SPENDS WITH APPLE AN ENJOYABLE EXPERIENC

E.

B. IT MIGHT JUST BE AN E-MAIL FROM ONE CUSTOMER TO ANOTHER.

C. DIRECT CONTACT GENERALLY OCCURS IN THE COURSE OF PURCHASE,USE,AND SERVICE AND IS USUALLY INITIATED BY THE CUSTOMER.

D. PEOPLE"S EXPECTATIONS ARE SET HIGH IN PART BY THEIR PREVIOUS EXPERIENCES WITH A COMPANY"S OFFERINGS.

E. IN 2000. MERCEDES-BENZ INTRODUCED A SYSTEM THAT AUTOMATICALLY CONTROLS THE DISTANCE BETWEEN A MERCEDES AND THE CAR IN FRONT.

F. HOWEVER, MANY HOME USERS PREFER APPLE"S MACINTOSH OPERATING SYSTEM,WHICH OFFERS FEWER FEATURES AND CONFIGURATION OPTIONS.

【R6】

CUSTOMER EXPERIENCE IS THE INTERNAL AND SUBJECTIVE RESPONSE CUSTOMERS HAVE TO ANY DIRECT OR INDIRECT CONTACT WITH A COMPANY. 【R6】______INDIRECT CONTACT MOST OFTEN INVOLVES UNPLANNED ENCOUNTERS WITH REPRE-SENTATIONS OF A COMPANY"S PRODUCTS, SERVICES,OR BRANDS AND TAKES THE FORM. OF WORD-OF-MOUTH RECOMMEN-DATIONS OR CRITICISMS, ADVERTISING, NEWS REPORTS, REVIEWS, AND SO FORT

H. SUCH ALL ENCOUNTER COULD OCCUR WHEN GOOGLE"S WHIMSICAL HOLIDAY LOGES POP UP ON THE SITE"S HOME PAGE AT THE INCEPTION OF A SEARCH,OR IT COULD BE THE DISTINCTIVE "POTATO, POTATO "SOUND OF A HARLEY-DAVIDSON MOTORCYCLE"S EXHAUST SYSTE

M. 【R7】______ THE SECRET TO A GOOD EXPERIENCE ISN"T THE MULTIPLICITY OF FEATURES ON OFFER. MICROSOFT WINDOWS,WHICH IS RICH IN FEATURES,MAY PROVIDE WHAT A CORPORATE IT DIRECTOR CONSIDERS A POSITIVE EXPERIENC

E. 【R8】______A CUSTOMER"S EXPERIENCE WITH AN APPLE DEVICE SUCH AS THE IPOD BEGINS WELL BEFORE THE PURCHASER TURNS IT ON PERHAPS BECAUSE OF THE DANCING SILHOUETTES IN THE TV ADVERTISEMENTS. FURTHERMORE, THE ORIGAMI-LIKE(AND RECYCLABLE)PACKAGING ENFOLDS THE IPOD AS THOUGH IT WERE A FABERGE EGG MADE FOR A CZAR. A SMALL STICKER, "DESIGNED IN CALIFORNIA, MADE IN CHINA, "COMMUNICATES THE MESSAGE THAT APPLE IS FIRMLY IN CHARGE BUT ALSO INTERESTED IN KEEPING COSTS DOW

N. EVEN WINDOWS USERS APPRECIATE THE DEVICE"S INTUITIVE, MAC-LIKE FEEL AND FIND THAT DOWNLOADING TRACKS FROM ITUNES IS EASIER THAN BUYING A CD ON AMAZO

N. 【R9】______ A SUCCESSFUL BRAND SHAPES CUSTOMERS" EXPERIENCES BY EMBEDDING THE FUNDAMENTAL VALUE PROPOSITION IN ALL THE PRODUCT"S FEATURES. FOR BMW, "THE ULTIMATE DRIVING MACHINE"LS MUCH MORE THAN A SLOGAN;IT INFORMS THE COMPANY"S MANUFACTURING AND DESIGN CHOICES. 【R10】______BMW WOULD NOT CONSIDER DEVELOPING SUCH A FEATURE UNLESS IT AMPLIFIED RATHER THAN DIMINISHED THE DRIVING EXPERIENC

E. A. EVERY APPLE PRODUCT IS DESIGNED WITH THE OVERARCHING PURPOSE OF MAKING THE TIME ONE SPENDS WITH APPLE AN ENJOYABLE EXPERIENC

E.

B. IT MIGHT JUST BE AN E-MAIL FROM ONE CUSTOMER TO ANOTHER.

C. DIRECT CONTACT GENERALLY OCCURS IN THE COURSE OF PURCHASE,USE,AND SERVICE AND IS USUALLY INITIATED BY THE CUSTOMER.

D. PEOPLE"S EXPECTATIONS ARE SET HIGH IN PART BY THEIR PREVIOUS EXPERIENCES WITH A COMPANY"S OFFERINGS.

E. IN 2000. MERCEDES-BENZ INTRODUCED A SYSTEM THAT AUTOMATICALLY CONTROLS THE DISTANCE BETWEEN A MERCEDES AND THE CAR IN FRONT.

F. HOWEVER, MANY HOME USERS PREFER APPLE"S MACINTOSH OPERATING SYSTEM,WHICH OFFERS FEWER FEATURES AND CONFIGURATION OPTIONS.

【R5】

HONESTY NO LONGER SEEMS TO BE THE BEST POLICY WITH TELLING OF LIES BECOMING A COMMON PART OF OUR DAILY LIVES. A NEW RESEARCH BY A PSYCHOLOGIST AT THE UNIVERSITY OF MASSACHUSETTS HAS REVEALED THAT MOST PEOPLE LIE IN EVERYDAY CONVERSATION WHEN THEY ARE TRYING TO APPEAR LIKABLE AND COMPETENT. 【R1】______"PEOPLE TELL A CONSIDERABLE NUMBER OF LIES IN EVERYDAY CONVERSATIO

N. IT WAS A VERY SURPRISING RESULT. WE DIDN"T EXPECT LYING TO BE SUCH A PART OF DAILY CONVERSATION",SAID ROBERT S FELDMA

N. THE STUDY ALSO FOUND THAT LIES TOLD BY MEN AND WOMEN DIFFER IN CONTENT, THOUGH NOT IN QUANTITY. 【R2】______"WOMEN WERE MORE LIKELY TO LIE TO MAKE THE PERSON THEY WERE TALKING TO FEEL GOOD,WHILE MEN LIED MOST OFTEN TO MAKE THEMSELVES LOOK BETTER, "FELDMAN NOTE

D. AS PART OF THE STUDY, A GROUP OF 121 PAIRS OF UNDERGRADUATE STUDENTS WERE RECRUITED TO PARTICIPAT

E. 【R3】______PARTICIPANTS WERE UNAWARE THAT THE SESSION WAS BEING VIDEOTAPE

D. AT THE END OF THE SESSION, THE STUDENTS WERE THEN ASKED TO WATCH THE VIDEO OF THEMSELVES AND IDENTIFY ANY INACCURACIES IN WHAT THEY HAD SAID DURING THE CONVERSATIO

N. THEY WERE ENCOURAGED TO IDENTIFY ALL LIES.NO MATTER HOW BIG OR SMALL. FELDMAN SAID THE STUDENTS WHO PARTICIPATED IN THE STUDY WERE SURPRISED AT THEIR OWN RESULTS. "WHEN THEY WERE WATCHING THEMSELVES ON VIDEOTAPE, PEOPLE FOUND THEMSELVES LYING MUCH MORE THAN THEY THOUGHT THEY HAD,"FELDMAN SAI

D. THE LIES THE STUDENTS TOLD VARIED CONSIDERABLY. 【R4】______OTHERS WERE MORE EXTREME,SUCH AS FALSELY CLAIMING TO BE THE STAR OF A ROCK BAN

D. "IT"S SO EASY TO LIE,"FELDMAN SAI

D. "WE TEACH OUR CHILDREN TO BE HONEST,BUT WE ALSO TELL TH"EM IT"S POLITE TO PRETEND THEY LIKE A BIRTHDAY GIFT THEY"VE BEEN GIVE

N. 【R5】______. A. THE RESULTS SHOWED THAT MEN DO NOT LIE MORE THAN WOMEN OR VICE VERSA, BUT THEY LIE IN DIFFERENT WAYS.

B. KIDS GET A VERY MIXED MESSAGE REGARDING THE PRACTICAL ASPECTS OF LYING,AND IT HAS AN IMPACT ON HOW THEY BEHAVE AS ADULTS.

C. SOME WERE RELATIVELY MINOR, SUCH AS AGREEING WITH THE PERSON THAT THEY LIKED SOMEONE WHEN THEY DID NOT.

D. THEY WERE TOLD THAT THE PURPOSE OF THE STUDY WAS TO EXAMINE HOW PEOPLE INTERACT WHEN THEY MEET SOMEONE NEW.

E. ANYWAY, THE KNOWLEDGE THAT WE ARE ALL CAPABLE OF LYING MAKES IT REALLY HARD TO TRUST PEOPLE WHEN THEY TELL YOU THINGS.

F. THE STUDY,PUBLISHED IN THE JOURNAL OF BASIC AND APPLIED SOCIAL PSYCHOLOGY, FOUND THAT 60 PERCENT OF PEOPLE LIED AT LEAST ONCE DURING A 10-MINUTE CONVERSATION AND TOLD AN AVERAGE OF TWO TO THREE LIES.

【R4】

HONESTY NO LONGER SEEMS TO BE THE BEST POLICY WITH TELLING OF LIES BECOMING A COMMON PART OF OUR DAILY LIVES. A NEW RESEARCH BY A PSYCHOLOGIST AT THE UNIVERSITY OF MASSACHUSETTS HAS REVEALED THAT MOST PEOPLE LIE IN EVERYDAY CONVERSATION WHEN THEY ARE TRYING TO APPEAR LIKABLE AND COMPETENT. 【R1】______"PEOPLE TELL A CONSIDERABLE NUMBER OF LIES IN EVERYDAY CONVERSATIO

N. IT WAS A VERY SURPRISING RESULT. WE DIDN"T EXPECT LYING TO BE SUCH A PART OF DAILY CONVERSATION",SAID ROBERT S FELDMA

N. THE STUDY ALSO FOUND THAT LIES TOLD BY MEN AND WOMEN DIFFER IN CONTENT, THOUGH NOT IN QUANTITY. 【R2】______"WOMEN WERE MORE LIKELY TO LIE TO MAKE THE PERSON THEY WERE TALKING TO FEEL GOOD,WHILE MEN LIED MOST OFTEN TO MAKE THEMSELVES LOOK BETTER, "FELDMAN NOTE

D. AS PART OF THE STUDY, A GROUP OF 121 PAIRS OF UNDERGRADUATE STUDENTS WERE RECRUITED TO PARTICIPAT

E. 【R3】______PARTICIPANTS WERE UNAWARE THAT THE SESSION WAS BEING VIDEOTAPE

D. AT THE END OF THE SESSION, THE STUDENTS WERE THEN ASKED TO WATCH THE VIDEO OF THEMSELVES AND IDENTIFY ANY INACCURACIES IN WHAT THEY HAD SAID DURING THE CONVERSATIO

N. THEY WERE ENCOURAGED TO IDENTIFY ALL LIES.NO MATTER HOW BIG OR SMALL. FELDMAN SAID THE STUDENTS WHO PARTICIPATED IN THE STUDY WERE SURPRISED AT THEIR OWN RESULTS. "WHEN THEY WERE WATCHING THEMSELVES ON VIDEOTAPE, PEOPLE FOUND THEMSELVES LYING MUCH MORE THAN THEY THOUGHT THEY HAD,"FELDMAN SAI

D. THE LIES THE STUDENTS TOLD VARIED CONSIDERABLY. 【R4】______OTHERS WERE MORE EXTREME,SUCH AS FALSELY CLAIMING TO BE THE STAR OF A ROCK BAN

D. "IT"S SO EASY TO LIE,"FELDMAN SAI

D. "WE TEACH OUR CHILDREN TO BE HONEST,BUT WE ALSO TELL TH"EM IT"S POLITE TO PRETEND THEY LIKE A BIRTHDAY GIFT THEY"VE BEEN GIVE

N. 【R5】______. A. THE RESULTS SHOWED THAT MEN DO NOT LIE MORE THAN WOMEN OR VICE VERSA, BUT THEY LIE IN DIFFERENT WAYS.

B. KIDS GET A VERY MIXED MESSAGE REGARDING THE PRACTICAL ASPECTS OF LYING,AND IT HAS AN IMPACT ON HOW THEY BEHAVE AS ADULTS.

C. SOME WERE RELATIVELY MINOR, SUCH AS AGREEING WITH THE PERSON THAT THEY LIKED SOMEONE WHEN THEY DID NOT.

D. THEY WERE TOLD THAT THE PURPOSE OF THE STUDY WAS TO EXAMINE HOW PEOPLE INTERACT WHEN THEY MEET SOMEONE NEW.

E. ANYWAY, THE KNOWLEDGE THAT WE ARE ALL CAPABLE OF LYING MAKES IT REALLY HARD TO TRUST PEOPLE WHEN THEY TELL YOU THINGS.

F. THE STUDY,PUBLISHED IN THE JOURNAL OF BASIC AND APPLIED SOCIAL PSYCHOLOGY, FOUND THAT 60 PERCENT OF PEOPLE LIED AT LEAST ONCE DURING A 10-MINUTE CONVERSATION AND TOLD AN AVERAGE OF TWO TO THREE LIES.