【C5】A．In a wordB．In spite of thatC．In other wordsD．In any event

【C4】

A．persuade

B．make

C．perform

D．influence

【C3】

A．Therefore

B．However

C．First of all

D．Once again

【C2】

A．give

B．given to

C．to give

D．given

Advertising, however, has to depend upon reaching consumers【C1】______through messages on radio and television, in the newspapers, or even on handbills【C2】______you in the street.【C3】______, the purpose of advertising is to sell goods. This means that the advertiser is going to try to【C4】______you think you want something — his something — whether you need it or not.【C5】______, the advertiser is【C6】______a demand for his product. This is fine. Remember, all the goods 【C7】______today, have to be sold. And you cannot buy something if you do not know about it. Later, we shall discuss the pros and cons of advertising. First, let us see how advertisers try to reach the teenage consumer. Of course, many of the advertising gimmicks used to sell to teenagers are used to sell to adults【C8】______All consumers have certain【C9】______needs or wants: food, clothing, and 【C10】______But those needs of most teenagers are provided for by their parents. Even here, though, advertisers【C11】______to teenagers because they know that the kind of food Mom buys or the furnishings in a teenage girls room will be【C12】______determined by teenagers. Teenagers are interested in how much an item will cost. They are interested in whether they are getting【C13】______value for their dollars. They want to know what service they can【C14】______after buying the product. Advertisers let you know this. Teenagers, just like all other consumers, are【C15】______by brand names. Advertisers try to get teenagers used to a brand because they know that, in later years, the teenagers will【C16】______to this brand. Therefore, commercials are repeated over and over again【C17】______radio and television. We soon get to know them【C18】______. Some advertisers stay with【C19】______radio or television stars, and consumers come to associate a product with a famous person. Since teenagers spend a lot of time listening to the radio and watching television, this【C20】______of advertising is very important.

【C1】

A．directly

B．independently

C．indirectly

D．freely

______the weather has improved, well be able to enjoy watching the tennis game.

A．Providing that

B．Now that

C．So that

D．Considered that

It was about time that they______a real effort to settle their quarrel in a friendly way.

A．make

B．will make

C．are making

D．made

mate.

A．put up from

B．put up by

C．put up with

D．put up to

It was unfortunate that many houses______in the big fire.

A．were to be destroyed

B．have been destroyed

C．had been destroyed

D．were being destroyed

If you had taken my advice, you______a doctor now.

A．are

B．would be

C．have been

D．should be

the house.

A．circumstances

B．occasions

C．conditions

D．situations