Which one is not mentioned in Apple’s Value？A.Empathy for Customers／UsersB.Positive Soci

What are Apple’s Values?

A.There is an extraordinary breadth and depth and tenure among the Apple executive team, and these executives lead over 35,000 employees that I would call “all wicked smart.

B.They believe in the simple, not the complex.

C.They believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a signi?cant contribution.

D.Apple’s Values are qualities, customs, standards, and principles that the company believes will help it and its employees succeed.

Which one is not mentioned according to the article?

A.Companies typically express these standards in terms of the policies and procedures that de?ne how the business will operate.

B.The duties and purviews of each level of the hierarchy are often strictly enforced, and people tend to acknowledge that they must follow particular paths to move upward in the company.

C.If a business needs to build excess upstream capacity in order to ensure downstream operations, it does not make sense economically to move forward with outsourcing.

D.Business environments are rarely static—they evolve over time as the attitudes of employees and the circumstances surrounding the company change.

What does “Neutral” mean according to the article?

A.The business neither supports nor hinders its employees.

B.The type of business.

C.Company’s personnel management.

D.Ways of classifying corporate environments.

Which one is not true according to the article?

A.In some ways, corporate and outside general cultures are always connected.

B.There are only three ways of classifying corporate environments.

C.The cultures found in businesses have traits that are not common to groups outside companies.

D.Most businesses value a hierarchy system, for instance, such as low-level employee, manager, and CEO.

Which one may be the most fundamental element of corporate culture?

A.The attitude of those within a company

B.Relationship to General Culture

C.Fit

D.Types

What is Corporate Culture?

A.People in a business use their collective attitude to set standards that govern the operation of the business.

B.Corporate culture is a set of characteristics that de?nes a business. It involves employee attitudes, standards (policies and procedures), and rites and rituals.

C.Corporate culture usually includes some rites or rituals.

D.In some ways, corporate and outside general cultures are always connected.

Which is caused by Apple’s innovation? (More than one correct answer)

A.Insights do not move from users to Apple but the other way around.

B.Companies use products to collect information including users’ needs.

C.Many people were anxiously waiting for Apple’s interpretation of what a tablet is.

D.Apple got a lot of feedback from developers in the industry.

What we can learn from the article? (More than one correct answer)

A.The author doesn’t agree with the approach to using existing products to understand users’ needs.

B.With the iPad Apple has not provided an answer to market needs.

C.In 2008, when Jobs unveiled the MacBook Air, he didn’t think users will miss the optical drive.

D.Apple is not alone in thumbing its nose at the notion of user-centered innovation.

What we may learn about those radical proposals from the book Design-Driven Innovation? (More than one correct answer)

A.They are not created by chance.

B.Companies such as Apple, Nintendo, Alessi do not simply come from intuition of a visionary guru.

C.They come from a very precise process and capabilities.

D.Thanks to the process many companies are serial radical innovators.

Which one is said by Steve Jobs?

A."Last time there was this much excitement about a tablet, it had some commandments written on it."

B."We don’t use consumer focus groups."

C."We got a lot of feedback from developers in the industry."

D."No matter how hard you look, one thing you are not gonna find in a MacBook Air is an optical drive."