— Read the article on the opposite page about organising events.— In most of the lines 34

— Read the article on the opposite page about organising events.

— In most of the lines 34 - 45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.

— If a line is correct, write CORRECT on your Answer Sheet.

— If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.

— The exercise begins with two examples, (0) and (00).

Organising Events

First task of all, you need to be sure that an event is really the best way to get your

message across to customers. Maybe advertising or direct mail would be more

34 effective instead. While an event involves persuading key people to attend,

35 and can take out a great deal of time and money, so you should think very

36 carefully before choosing that method. If you go for an event, see how soon

37 others do it, and adapt from their ideas to suit your own circumstances. You'll

38 need to produce an event strategy and checklist, and then keep on to it. Make

39 sure your key players agree to look an outline strategy at the start. The smallest

40 things can let you go down, with potentially serious results. This means you

41 should have plans in place in which case speakers arrive late, contractors are

42 unreliable or equipment fails. Keep everyone involved informed of how plans

43 are progressing, to avoid a lack of information is leading to confusion and

44 uncertainty. Form. a team and delegate responsibilities. Afterwards, thank to

45 everybody. This is very important: after all, you could well need them again next time.