A.systems B.functions C.programs D.manuals A.defines B.can be C.constructs D.costs A.stabilize B.equalized C.unbalanced D.balanced A.Function B.System C.Straightforwardness D.Simplicity A.integrity B.isolation C.durability D.consistency
第1题
What is the purpose of the "Green Movement"?
A.To make full use of the metals left.
B.To protect the forest resources from being destroyed.
C.To call for stopping using plastic meal-boxes.
D.To awaken people to the environmental problems.
第2题
Yet there is another important aspect of advertising that should not be forgotten: that of choice. A number of advertisements for different brands of the same product, e.g. toothpaste, shampoo or washing powder allow the consumer to choose. Choice is an important part of buying.
In this busy day and age, there is little time for comparison shopping. To determin which product is the best to buy, and at the most competitive price, consumers these days rely on advertising in its various forms. This saves time and energy and simplifies shopping. So for busy people like you and me, advertisements actually do us a favor.
What is the dual function of advertisements?
A.To sell and to inform.
B.To increase prices and competition.
C.To change the means of selling and buying.
D.To take away chances of choosing from customers.
第3题
What's the purpose of the talk?
A.To interest students in a career in counseling.
B.To recruit counselors to work in the placement office.
C.To inform. students of a university program.
D.To convince local merchants to hire college students.
第4题
Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
The poor old consumer! We'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial ration and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast pro grams is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn't forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform. for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch,' match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
We are different from the old consumers in that ______.
A.we have cheap goods because of heavy advertising
B.we know to inform. is one of the functions of advertising
C.we have much knowledge about household goods
D.we believe the only purpose of advertising is to sell goods
第5题
【B3】
A.in the purpose of
B.for the purpose of
C.by the purpose of
D.with the purpose of
第6题
A.in the purpose of
B.for the purpose of
C.by the purpose of
D.with the purpose of
第7题
【B3】
A.in the purpose of
B.for the purpose of
C.by the purpose of
D.with the purpose of
第8题
第9题
A.in the purpose of
B.for the purpose of
C.by the purpose of
D.with the purpose of
第11题
A.in the purpose of
B.for the purpose of
C.by the purpose of
D.with the purpose of
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