2015年12月英语六级考试选词填空题43答案

Extinction is a difficult concept to grasp. It is an 26 _eternal____ concept. It’s not at all like the killing of individuals lifeforms that can be renewed through normal processes of reproduction. Nor is it simply 27 _diminishing____ numbers. Nor is it damage that can somehow be remedied or for which some substitute can be found. Nor is it something that simply affects our own generation. Nor is it something that could be remedies by some supernatural power. IT is rather an 28 __absolute____ and final act for which there is no remedy on earth or in heaven. A species once extinct is gone forever. However many generations 29___succeed__ us in coming centuries, none of them will ever see this species that we extinguish.

Not only are we bring about the extinction of life 30 _on a vast scale___, we are also making the land and the air and the sea so toxic that the very conditions of life are being destroyed. 31__As regards___ basic natural resources, not only are the nonrenewable resources being 32_used up____ in a frenzy(疯狂) of processing, consuming , and 33_disposing____, but we are also ruining much of our renewable resources, such as the very soil itself on which terrestrial(地球上的) life depends.

The change that is taking place on earth and in our minds is one of the greatest changes ever to take place in human affairs, perhaps the greatest, since what we are talking about is not simply another historical change or cultural 34__modification______, but a change of geological and biological as well as psychological order of 35__magnitude___

Advertising informs consumers about the existence and benefits ofproducts and services and attempts to persuade them to buy them. The best formof advertising is probably word of mouth advertising which occurs when peopletell their friends about the benefits of products or services that they havepurchased. Yet virtually no providers of goods or services relay on this alone,which using paid advertising instead. Indeed many organizations also use institutionalor prestige advertising which is designed to build up their reputation ratherthan to sell particular products. Although large companies could easily set up theirown advertising departments, write their own advertisements and by media space themselves.They tend to use the services of large advertising agencies. These are likelyto have more resources and more knowledge about all aspects of advertising andadvertising media than single company. It is also easier for a dissatisfycompany to give its account to another agency. And it would be to fire theirown advertising staff. The company generally give the advertising agency andagreed budget. A statement of the objective of the advertising campaign know asbrief and overall advertising strategy concerning the message to becommunicated to the target customers. The agency creates advertisements anddevelops a media prime, specifying which media will be used and in which proportions.Agencies often produce alternative ads or commercials that pretested innewspapers, television stations etc. in different parts of the country. Beforea final choices was made

prior to anational campaign.

Q22 What is probably the bestform. of advertising according to the speaker?

Q23 What does the speaker sayis the proposes of many organization using prestige advertising ?

Q24 How did large companiesgenerally handle their advertising?

Q25 What would advertisingagencies often do before a national campaign?

In early 1994, when MarkAndreessen was just 23 years old, he arrived in Silicon Valley with an ideathat would change the world. As a student at the University of Illinois, he andhis friends had developed a program called Mosaic, which allowed people toshare information on the worldwide web. Before Mosaic, the web had been usedmainly by scientists and other technical people, who were happy just to sendand receive text. But with Mosaic, Andreessen and his friends had developed aprogram, which could send images over the web as well. Mosaic was an overnightsuccess. It was put on the university’s network at the beginning of 1993. Andby the end of the year, it had over a million users. Soon after, Andreessenwent to seek his fortune in Silicon Valley. Once he got there, he started tohave meetings with a man called Jim Clark, who was one of the Valley’s mostfamous entrepreneurs. In 1994, nobody was making any real money from theInternet, which was still very slow and hard to use. But Andreessen had seen an opportunity thatwould make him and Clark rich within two years. He suggested they should createa new computer program that would do the same job as Mosaic but would be mucheasier to use. Clark listened carefully to Andreessen, whose ideas andenthusiasm impressed him greatly. Eventually, Clark agreed to invest threemillion dollars of his own money in the project, and to raise an extra fifteenmillion from venture capitalists, who were always keen to listen to Clark’s newideas.

Q 19 What do we learn about Mosaic?

Q 20 What did Andreessen do upon arriving in Silicon Valley?

Q 21Why were venture capitalists willing to join in Clark’sinvestment?