第1题
According to the professor, why do consumers develop brand loyalty?
A.They have a relationship with the personality that the product projects.
B.They are able to recognize the brand easily when they see it.
C.They tend to make decisions based on recommendations by friends.
D.They find a product that they like and continue to buy it.
第2题
According to Jessica Caldwell, the consumers tend to buy cars with ______.
A.the same brand
B.high quality
C.little money
D.the safest brand
第3题
A、Brand loyalty
B、Brand value
C、Brand essence
D、Brand image
第4题
A、brand equity
B、brand awareness
C、brand management
D、brand loyalty
第5题
What makes consumers buy one brand instead of another?
A、TV commercials
B、Brands
C、Newspaper advertisements
D、Publication
第6题
From this passage we learn that ______.
A.enterprise should investigate needs of consumers
B.advertisement themes should response to the' call of time
C.emotional appeal in a commercial is a secret weapon for brand success
D.a deep connection between brand and consumers can ensure brand success
第7题
A.final
B.original
C.basic
D.farthest
第8题
What is consumers’ expectation? (More than one answer)
A.They expect their digital experience to be more human and empathic
B.They expect their digital experience to surprise them.
C.They expect their digital experience to allow for interactivity.
D.They expect their digital experience to save money.
第10题
A、informing consumers of the existence of the product
B、building brand awareness
C、introducing unique features and benefits
D、strengthening the brand
为了保护您的账号安全,请在“上学吧”公众号进行验证,点击“官网服务”-“账号验证”后输入验证码“”完成验证,验证成功后方可继续查看答案!