（8）IP地址标识的主机数量最多。A.D类B.C类C.B类D.A类

el Department Manager has asked all the department managers to hand in their talent demand. Write an email to the Personnel Department Manager: saying how many staff your department need and why describing what kind of person you need stating when the staff should come to work. Write 40-50 words. To: Personnel Department Manager From: The Line Manager Date: Subject: Talent Demand

听力原文：Woman: Hello, Executive Catering Services, Anna speaking. How can I help you?

Man: Hello Anna, this is Julian Russell from Family Holidays. I wondered if you could do some catering for us next week. We're having a small reception - it's to launch a new advertising campaign. Would you be free?

Woman: When exactly is it, Mr Russell?

Man: Next Thursday - that's May the second.

Woman: Oh yes, I can do that. Where will you be holding it?

Man: We thought we'd have it at Head Office and use the Boardroom because there's enough room for everyone there.

Woman: OK. What sort of things would you like?

Man: Just a light lunch, I think, so that people can eat while they move around and talk to each other. You did something similar for us last year - we'd be happy to have the same menu again.

Woman: Right, I'll look in my diary and see what you had. Oh, I nearly forgot to ask you, how many should I cater for?

Man: Well, I think most people will be able to come. Perhaps around 25. No, let's say 30 to be sure.

Woman: Right. Thank you for getting in much, Mr Russell, I'll send you confirmation of the arrangements by the end of the week and then I'll...

?You will hear three telephone conversations or messages.

?Write one or two words or a number in the numbered spaces on the notes or forms below.

?After you have listened once, replay each recording.

Conversation One

?Look at the form. below.

?You will hear a man making a request for catering.

EXECUTIVE CATERING SERVICES

BOOKING FORM

Booking made by: Julian Russell

Company: Family Holidays

Event: Launch of new (1)______

Date: (2) ______

Location: Head Office, in the (3)______

Number attending: (4) ______

听力原文：Man: Now the conference has started, I feel pleased with our preparation. The speakers have been popular with audiences - we could ask one or two more next year. The centre we've booked is fine for this time, but the rooms are already being used to their full capacity. If we don't look elsewhere, we'll have to restrict delegate numbers next year. So, we should consider other options. Perhaps the location could also be more convenient for people coming by train.

&8226;You will hear another five recordings. Five people are phoning about conference arrangements.

&8226;For each recording, decide what the speaker's purpose is.

&8226;Write one letter (A-H) next to the number of the recording.

&8226;Do not use any letter more than once.

&8226;After you have listened once, replay the recordings.

A. to request travel information

B. to book a meeting room

C. to postpone an appointment

D. to suggest a future change of venue

E. to ask for a conference programme

F. to cancel a reservation

G. to invite a guest speaker

H. to confirm their attendance

?Look at the statements below and the information about training courses.

?Which course (A, B, C or D) does each statement (1 -7) refer to?

?For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.

?You will need to use some of these letters more than once.

A

This course looks at the administrative functions of a bank's loans department, e. g. dealing with credit applications and keeping records of loan transactions. We will use real application forms of the type that administrative staff in loan departments regularly handle. It will be particularly useful for experienced staff with clay-to-day administrative responsibility for loan portfolios. Although most clients choose to enjoy our beautiful premises, the course can be run at the client company or elsewhere.

B

On this advanced course you will build up a database of a company's cash flow over time and identify and interpret patterns of change. You will analyze the cash flow of a few sample companies and use your analysis to judge their ability to settle their debts. This course will help you perform. an advanced cash flow analysis of your own company.

C

Open to anyone who completed our introductory course on legal contracts in business, this course looks at the legal principles involved when a company takes out a loan, and outlines how to take legal action against a company that defaults on its repayments. You will compare the interests and responsibilities of both parties to a loan contract.

D

This is a course for those new to leasing. It will provide you with a basic understanding of why companies prefer to lease property or machinery, rather than buy. You will learn about both the expenses and tax benefits of leasing and you will study a variety of lease agreements and the laws relating to them.

This course is for people who know nothing about the topic.

A．convinces

B．discusses

C．refers

D．explains

?Read the article below about corporate culture on the opposite page.

?For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.

The term corporate culture refers to an organization's value system. Managerial philosophies, workplace practices, and organizational network are included in the concept of corporate culture. Tyson Food's corporate culture is reflected in the fact that everyone—even CEO Don Tyson wears clothes of a yellowish brown color on the job.

The leaders who developed the company and the corporate culture typically shape the corporate culture.One generation of employees passes on a corporate culture to newer employees. Sometimes this is part of formal training. New managers who attend McDonald's Hamburger University may learn skills in management,but they also pick up the basics of the organization's corporate culture. Employees can absorb corporate culture through informal contacts as well, by talking with other workers and through their experiences on the job.

Corporate culture has a major impact on the success of an organization. In organizations with strong cultures,everyone knows and supports the organizations' objectives. In those with weak cultures, no clear sense of purpose exists. In fact, the authors of the classic book In Search of Excellence concluded the presence of a strong corporate culture was the single common thread among many diverse but highly successful companies such as General Electric and McDonald's.

As you can imagine, changing a company's corporate culture can be very difficult. But some managers try to do just that when they feel the current culture is weak, or when the organization's objectives change and the old culture no longer fits. Sometimes the competitive situation of a company changes.For instance, electric utilities, which once had their profits guaranteed by public regulation, now face more competition than ever. Firms that were comfortable competing against other American companies now find themselves fighting competitors from overseas, too.

Management expert Peter Duckers feels that, rather than trying to change culture, managers should focus on changing employees and corporate practices, as follows.

?Define what results are needed. Specify in measurable terms what the organization or department,or office) needs to achieve.

?Determine where these results are already being achieved within the current organization. Analyze the departments that are already effective and find out what they are doing differently from the rest.

?Determine what top management can do to encourage these good results. Duckers suggests that executives openly ask what they can do to help, and then do it.

?Change the reward system—or develop a new one—to recognize these effective practices. When employees realize that the organization really does reward the new approach, they will adopt it much more quickly. Whether one wants to change an organization culture or not, it is important to choose managers and employees whose personal styles fit the organization's goals.

According to the passage, corporate culture

A．means the cultural atmosphere in a company.

B．is established by top leaders and can't be changed.

C．involves the core values of a company.

D．has little influence on the performance of a company.

?Read the text below about product brands.

?Choose the best word to fill each gap, from A, B, C or D on the opposite page.

?For each question 19-33, mark one letter (A, B, C or D) on your Answer Sheet.

?There is an example at the beginning (0).

THE ROLE OF BRAND IMAGE

Although brand image is not the only rest why certain products are successful, it is an extremely important part of an overall marketing strategy. In fact, many manufacturers (19) such a high value on their brands that they employ legal experts to (20) them from misuse by imitators and counterfeit traders. In addition, companies (21) employees with handbooks which (22) how their logos should be used - for example the size and colour of graphics and suitable ways of displaying the product.

Originally the brand was little more than a graphic that helped people to (23) a particular product, but as advertising developed, it grew in (24) As the famous brands became (25) with quality in the minds of consumers, manufacturers found they could (26) top prices for these products in order to recover some of the heavy (27) of advertising. As firms realised their potential value, brands quickly became registered trade marks. Today, branding is widespread and is used to sell both products and services.

Most companies (28) to achieve 'multiple appeal' with their brands. This means that the brand appeals to people of different age groups and lifestyles. The problem for the brand manufacturer is how to keep old customers and at the same time to (29) new ones.

A powerful brand is good for sales, but first this has to be (30) and then maintained through a continuous (31) of image design and advertising. If multiple appeal (32) then regular evaluation of the brand will show this and should (33) in the product being redesigned or the advertising being changed.

(19)

A．present

B．place

C．settle

D．rest