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[主观题]

从1997年夏天开始,“北极霜”和“梦雪”两个外国品牌的冰淇淋在某市占有较大的市场份额。“北极霜”是中

外合资推出的产品,其生产商为了迎合年轻人求新求异的心理,推出了“情侣套装”、“白领丽人”等产品;针对不同口味的人群,推出了巧克力、香草、奶油等多种口味。此外,还专为儿童推出了“乖宝贝”小型冰淇淋。这些产品包装色彩鲜艳,极具诱惑力。“梦雪”则以其强劲的品牌影响力,在中国市场迅速发展。两大品牌各有价格从1元到7、8元不等的数种产品,广告在广播、电视、报纸上频频亮相。在此强攻之下,许多国有品牌被一点点从消费者视线中挤出。

在如此激烈的冰淇淋市场竞争中,国有品牌“冰山”牌一枝独秀。该品牌的生产商研究发现,上述两外国品牌的生产商的营销手段虽然层出不穷,但其定价与普通消费者的收入水平有相当距离:两种品牌的产品普遍定价较高;2元以下的产品很少;2元以上的产品人们问多买的少;6-8元的产品更少有人问津。该生产商看准这一点,果断出击,以“优质低价”赢得了许多消费者的青睐。由于该生产商地处西北,能源价格、工资立不都很低,而铁路运费又相对较低,低廉的成本支持了低价策略;另外,其产地临近草原牧场,牛奶供应及时充足,保证了奶香味足,品质优良。通过对市场和自身的准确把握,“冰山”终于成为市场上的另上“亮点”。

81.“冰山”面对“北极霜”和“梦雪”两个外国品牌的挑战,采用的定位策略是()

A.回避定位 B.对峙定位

C.重新定位 D.商品定位

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更多“从1997年夏天开始,“北极霜”和“梦雪”两个外国品牌的冰淇淋在某市占有较大的市场份额。“北极霜”是中”相关的问题

第1题

That might merely have been m_________ gossip. (请根据字母提示填入正确的单词;填写答案时需填入完整的单词。)
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第2题

What has been done about text messaging?A.Evidence is now being collected to fight against

What has been done about text messaging?

A.Evidence is now being collected to fight against text messaging.

B.Bus drivers and train drivers are forbidden to text messages.

C.Some laws about text messaging have been put into effect in America.

D.Some actions have been applied to solve the trouble caused by text messaging.

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第3题

According to this text, the third modern Olympic Games should have been held in ______.A.1

According to this text, the third modern Olympic Games should have been held in ______.

A.1915

B.1924

C.1896

D.1904

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第4题

What serious social problems have been spotted in the text?

A、education

B、social welfare

C、housing problem for the young

D、women's social status

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第5题

The policeman declared that the blow on the victim's head ______ from behind.A.should have

The policeman declared that the blow on the victim's head ______ from behind.

A.should have been made

B.must have been made

C.would have been made

D.ought to have been made

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第6题

Which of the following is TRUE according to the text?A.Trust funds have been placed in the

Which of the following is TRUE according to the text?

A.Trust funds have been placed in the hands of American Indians.

B.American Indians should become increasingly vocal for justice.

C.Payments owed to American Indian have been indefinitely delayed.

D.BIA reaped great rewards by deliberately destroying trust-fund records.

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第7题

What has happened to some of Telekom's projects?A.They have been put out to foreign tender

What has happened to some of Telekom's projects?

A.They have been put out to foreign tender.

B.They have been cancelled.

C.They have been postponed.

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第8题

The man's life____if he had been sent to a better hospital

19. The man's life____if he had been sent to a better hospital.

A.might have been saved B.may have been saved

C.was to be saved D.should be saved 

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第9题

It's a shame ______ able to give them any advice.A.not to have beenB.to have not beenC.to

It's a shame ______ able to give them any advice.

A.not to have been

B.to have not been

C.to have been not

D.to not have been

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第10题

It can be inferred from the text thatA.anarchists and Jihadists have a little in common.B.

It can be inferred from the text that

A.anarchists and Jihadists have a little in common.

B.the ideology has been kept up and flourishing.

C.strict measures had been carried out by Tony Blair.

D.government's reaction to relevant incidents has changed little over the past century.

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