甲一直暗恋同学乙，某日趁乙不备偷拍其换衣服的照片，并以此要挟乙与自己结婚。乙只好同意和甲结婚。下列说法中正确的是（）。

A、To counter negative publicity

B、To generate positive publicity and goodwill

C、As part of crisis management

D、To build and sustain good relationships with stakeholders

根据材料，完成下面的题目。

Public Relations

Public relations is a broad set of planned communications about the company, including publicity releases,designed to promote goodwill and a favorable image.

Publicity then is part of public relations when it is initiated by the firm, usually in the51of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually.52outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This

organizational placement can be a 53 because the public relations department or consultant will likely not be in line with marketing efforts. Poor communication and no coordination can be the54. Although the basic purpose of public relations is to provide positive influence55 the public image, this influence generally may

be less than 56 provided by the other components of the public image mix.

Publicity nay be in the form of news releases that have57overtones for the company initiate by the public relations department. Publicity on the other 58 should not be divorced from the marketing department,as it can 59 a useful adjunct(辅助 ) to the regular advertising. 60 , not all publicity is initiated by the firm; some can 61from an unfavorable press as a reaction to certain actions or lack of 62that are controversial or even downright ill-advertised.

The 63we wish to emphasize is that a firm is deluding(自欺 ) itself if it thinks its public relations function,whether within the company or an outside firm, can take 64 of public image and opportunities. Many of these have to do with the way the 65 does business, such as its product quality, the servicing and handling of complaints, etc.

请在第__(51)__处填上正确答案。

A. serious

B. negative

C. favorable

D. provide

请根据短文内容，回答题。

Public Relations

Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.<br>

Publicity then is part of public relations when it is initiated by the finn, usually in the__________(51) of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually__________ (52) outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a__________ (53) because the public relations department or consultant will likely not be in tune with marketing efforts. Poor communication and no coordination may be the __________(54). Although the basic purpose of public relations is to provide positive influence __________(55) the public image, this influence generally may be less than __________(56) provided by the other components of the public image mix.<br>

Publicity may be in the form. of news releases that have __________(57) overtones for the company initiated by the public relations department. Publicity on the other__________(58) should not be divorced from the department marketing as it can__________ (59) a useful adjunct to the regular advertising. __________(60), not all publicity is initiated by the firm; some can__________ (61) from an unfavorable press as a reaction to certain actions or lack of__________ (62) that are controversial or even downright ill-advised.<br>

The __________(63) we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take __________(64)of public image problems and opportunities. Many factors impact on the public image. Many of these have to do with the way the__________ (65) does business, such as its product quality, the servicing and handling of complaints, etc.

__________ 查看材料

A.matter

B.form

C.system

D.direction

Publicity

Public relations are a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.

Publicity then is part of public relations when it is initiated by the fro-n, __________ .(46). Since public relations involve communications with stockholders, financial analysts, government officials, and other noncustomer groups, they are usually placed outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a limitation because the public relations department or consultant will likely not be in tune with marketing efforts. Poor communication and no coordination may be the consequences. __________(47),this influence generally may be less than that provided by the other components of the public image mix.

Publicity may be in the form. of news releases __________ (48). Publicity on the other hand should not be divorced from the marketing department, as it can provide a useful adjunct for the regular advertising. Furthermore, __________(49); some can result from an unfavorable press as a reaction to certain actions or lack of actions that are controversial or even downright ill-advised.

The point we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take care of public image problems and opportunities. Many factors impact on the public image. Many of these have to do with the way the firm does business, __________ (50). Public relations and directed publicity may help highlight favorable newsworthy events, and may even succeed in toning down the worst of unfavorable publicity, but the other components of the public image mix create more lasting impressions.$amp;第46题__________ 查看材料;$br>

A.that have favorable overtones for the company initiated by the public relations department

B.not all publicity is initiated by the firm

C.usually in the form. of press releases or press conference

D.such as its product quality， the servicing and handling of complaints， and the tenor of the advertising

E.what it means to the company is

F.Although the basic purpose of public relations is to provide positive influence on the public image

请根据短文内容，回答题。

Public Relations

Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.

Publicity then is part of public relations when it is initiated by the finn, usually in the__________(51) of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually__________ (52) outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a__________ (53) because the public relations department or consultant will likely not be in tune with marketing efforts. Poor communication and no coordination may be the __________(54). Although the basic purpose of public relations is to provide positive influence __________(55) the public image, this influence generally may be less than __________(56) provided by the other components of the public image mix.

Publicity may be in the form. of news releases that have __________(57) overtones for the company initiated by the public relations department. Publicity on the other__________(58) should not be divorced from the department marketing as it can__________ (59) a useful adjunct to the regular advertising. __________(60), not all publicity is initiated by the firm; some can__________ (61) from an unfavorable press as a reaction to certain actions or lack of__________ (62) that are controversial or even downright ill-advised.

The __________(63) we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take __________(64)of public image problems and opportunities. Many factors impact on the public image. Many of these have to do with the way the__________ (65) does business, such as its product quality, the servicing and handling of complaints, etc.

__________ 查看材料

A.matter

B.form

C.system

D.direction

请根据短文的内容，回答题。

Publicity

Public relations are a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.<br>

Publicity then is part of public relations when it is initiated by the fro-n, __________ .(46). Since public relations involve communications with stockholders, financial analysts, government officials, and other noncustomer groups, they are usually placed outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a limitation because the public relations department or consultant will likely not be in tune with marketing efforts. Poor communication and no coordination may be the consequences. __________(47),this influence generally may be less than that provided by the other components of the public image mix.<br>

Publicity may be in the form. of news releases __________ (48). Publicity on the other hand should not be divorced from the marketing department, as it can provide a useful adjunct for the regular advertising. Furthermore, __________(49); some can result from an unfavorable press as a reaction to certain actions or lack of actions that are controversial or even downright ill-advised.<br>

The point we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take care of public image problems and opportunities. Many factors impact on the public image. Many of these have to do with the way the firm does business, __________ (50). Public relations and directed publicity may help highlight favorable newsworthy events, and may even succeed in toning down the worst of unfavorable publicity, but the other components of the public image mix create more lasting impressions.<

第46题__________ 查看材料

A.that have favorable overtones for the company initiated by the public relations department

B.not all publicity is initiated by the firm

C.usually in the form. of press releases or press conference

D.such as its product quality， the servicing and handling of complaints， and the tenor of the advertising

E.what it means to the company is

F.Although the basic purpose of public relations is to provide positive influence on the public image

A、Public relations

B、Advertising

C、Sales promotion

D、Personal selling

nd programs to influence public opinion or public reaction about an idea, a product, or an organization. The field of public relations has become an important part of the economic, social and political pattern of life in many nations. That field includes advertising, promotional activities, and press contact. Public relations also exists at the same time in business with marketing and merchandising to create the climate in which all selling functions occur.

Public relations activities in the modern world help institutions to cope successfully with many problems, to build prestige for an individual or a group, to promote products, and to win elections. The majority of public relations workers are staff employees working within a corporate or institutional framework. Others operate in public relations counseling firms.

In industry, public relations personnel keep management informed of changes in the opinions of Various publics(that is, the groups of people whose support is needed): employees, stockholders(股东), customers, suppliers, dealers, the community, and the government. These professionals counsel management as to the impact of any action or lack of action on the behavior. of the target audiences. Once an organizational decision has been made, the public relations person has the task of communicating this information to the public using methods that promote understanding, and desired behavior. For example, a hospital merger, an industrial plant closing, or the introduction of a new product all require public relations planning and skill.

Public relations activities are a major part of the political affairs in many nations. Politicians seeking office, government agencies seeking acceptance and cooperation, officials seeking support for their policies, and foreign governments seeking aid and allies abroad all make extensive use of counseling services provided by public relations specialists.

Public relations also play an important role in the entertainment industry. The theater, motion pictures, sports, restaurants, and individuals all use public relations services to in crease their business or add to their image. Other public relations clients are educational, social service and charitable institutions, trade unions, religious groups, and professional societies.

The successful public relations practitioner(从业者) is a specialist in communication arts and persuasion. Specialized skills are required to handle public opinion research, media relations, direct mail activities, institutional advertising, publications, film and video production, and special events. Public relations services are so far virtually unused in many developing nations, but they are likely to be a future government concern.

In Paragraph One, the author mainly tells us _________.

A．the methods of public relations

B．the activities of public relations

C．the functions of public relations

D．the definition of public relations

nd programs to influence public opinion or public reaction about an idea, a product, or an organization. The field of public relations has become an important part of the economic, social and political pattern of life in many nations. That field includes advertising, promotional activities, and press contact. Public relations also exists at the same time in business with marketing and merchandising to create the climate in which all selling functions occur.

Public relations activities in the modern world help institutions to cope successfully with many problems, to build prestige for an individual or a group, to promote products, and to win elections. The majority of public relations workers are staff employees working within a corporate or institutional framework. Others operate in public relations counseling firms.

In industry, public relations personnel keep management informed of changes in the opinions of various publics(that is, the groups of people whose support is needed): employees, stockholders(股东),customers, suppliers, dealers, the community, and the government. These professionals counsel management as to the impact of any action or lack of action on the behavior. f the target audiences. Once an organizational decision has been made, the public relations person has the task of communicating this information to the public using methods that promote understanding, and desired behavior. For example, a hospital merger, an industrial plant closing, or the introduction of a new product all require public relations planning and skill.

Public relations activities are a major part of the political affairs in many nations. Politicians seeking office, government agencies seeking acceptance and cooperation, officials seeking support for their policies, and foreign governments seeking aid and allies abroad all make extensive use of counseling services provided by public relations specialists.

Public relations also play an important role in the entertainment industry. The theater, motion pictures, sports, restaurants, and individuals all use public relations services to increase their business or add to their image. Other public relations clients are educational, social service and charitable institutions, trade unions, religious groups, and professional societies.

The successful public relations practitioner(从业者) is a specialist in communication arts and persuasion. Specialized skills are required to handle public opinion research, media relations, direct mail activities, institutional advertising, publications, film and video production, and special events. Public relations services are so far virtually unused in many developing nations, but they are likely to be a future government concern.

In Paragraph One, the author mainly tells us ______.

A．the methods of public relations

B．the activities of public relations

C．the functions of public relations

D．the definition of public relations