In advance of any direct selling activity or, indeed, any promotion, it is important to take time and allocate resources to prospecting for clients. Prospecting identifies buyers and makes the best use of time available for selling. It is the quality, not the quantity, of prospects that matters. Market segmentation(条块化) will show the market segment most likely to yield buyers, e.g. manufacturing companies with a turnover in excess of £5 million within 50 miles of your offices.
Building up a prime prospect file is the most valuable activity a salesperson can do. Once achieved, canvassing(游说顾客) is necessary only to "top up" the prospect reservoir when the level drops; that is, a prospect is converted to a customer, ceases to be a prime prospect and is replaced by another prime prospect.
The prospect file will help only if it is kept up to date and used systematically. A follow-up or bring-forward system will force you to plan your time effectively.
The selection of prospects can be done at the desk or by telephone. It involves a relatively low cost resource, compared with a field salesperson. The use of computers enables companies to develop a database of prospects which can be used interactively, depending on sales objectives or changes in strategy. By using a computerized marketing database, you can analyze important factors such as source of prospect/lead, date last called, change in staff.
A new sales in a market sector can open the door to acquiring a number of new prospects in this sector.
According to the author, in selling people do not attach importance to ______.
A.management training and material
B.effective presentation skills
C.search for possible customers
D.successful conclusion of deals
第5题
A.企业的产品很难划分为可比产品和不可比产品
B.可比产品占全部产品的比重较小
C.企业和主管企业的上级机构都不要求考核
D.企业自己确定不需要划分
第8题
若“生产成本 ”不足以满足核算需要,可以将其分为 “基本生产成本”和“辅助生产成本 ”。()
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