Yet Mr. Potter's world is a curious one, in which things are often not what they appear. While an excitable media (hereby including The Economist, happy to support such a fine example of globalisation) is helping to hype the launch of J.K. Rowling's fifth novel, about the most adventurous thing that the publishers (Scholastic in America and Britain's Bloomsbury in English elsewhere) have organised is a reading by Ms. Rowling in London's Royal Albert Hall, to be broadcast as a live webcast. Hollywood, which owns everything else to do with Harry Potter, says it is doing even less. Incredible as it may seem, the guardians of the brand say that, to protect the Potter franchise, they are trying to maintain a low profile. Well, relatively low.
Ms. Rowling signed a contract in 1998 with Warner Brothers, part of AOL Time Warner, giving the studio exclusive film, licensing and merchandising rights in return for what now appears to have been a steal: some $500,000. Warner licenses other firms to produce goods using Harry Potter characters or images, from which Ms. Rowling gets a big enough cut that she is now wealthier than the queen—if you believe Britain's Sunday Times rich list. The process is self-generating: each book sets the stage for a film, which boosts book sales, which lifts sales of Potter products.
Globally, the first four Harry Potter books have sold some 200 million copies in 55 languages; the two movies have grossed over $1.8 billion at the box office.
This is a stunning success by any measure, especially as Ms. Rowling has long demanded that Harry Potter should mot be over-commercialised. In line with her wishes, Warner says it is being extraordinarily careful, at least by Hollywood standards, about what it licenses and to whom. It imposed tough conditions on Coca-Cola, insisting that no Harry Potter images should appear on cans, and is now in the, process of making its licensing programme even more restrictive. Coke may soon be considered too mass market to carry the brand at all.
The deal with Warner ties much of the merchandising to the films alone. There are no officially sanctioned products relating to "Order of the Phoenix"; nor yet for "Harry Potter and the Prisoner of Azkaban", the film of the third book, which is due out in June 2004. Warner agrees that Ms. Rowling's creation is a different sort of commercial property, one with long-term potential that could be damaged by a typical Hollywood marketing blitz, says Diane Nelson, the studio's global brand manager for Harry Potter. It is vital, she adds, that with more to come, readers of the books are not alienated. "The evidence from our market research is that enthusiasm for the property by fans is not waning."
When the author says "there will be no escaping Pottermania", he implies that______.
A.Harry Potter's appeal for the readers is simply irresistible
B.it is somewhat irrational to be so crazy about the magic boy
C.craze about Harry Potter will not be over in the near future
D.Hogwarts school of magic will be the biggest attraction world over
第1题
A.缓发型和速发型
B.缓发型和中发型
C.中发型和速发型
D.缓发型、中发型、速发型均可
第2题
用()24小时肉汤培养物0.2ml接种于1日龄雏鸡皮下,雏鸡1~2日死亡,剖检可见接种部位水肿、出血,并有绿色或黄绿色胶胨样渗出物。
A.化脓性链球菌
B.绿脓杆菌
C.化脓葡萄球菌
第5题
(题干)某30日龄左右的蛋雏鸡出现零星发病,主要表现精神萎靡、缩颈、翅膀下垂,腹泻、拉墨绿色稀粪;伸颈、张口呼吸;个别鸡出现歪脖、头颈扭曲。解剖病死鸡,表现气管和小肠出血;小肠黏膜有坏死;盲肠扁桃体肿胀。根据以上描述,该病的病原最有可能是()A.细菌
B.病毒
C.支原体
D.真菌
E.球虫
若要分离病原,采集病料处理后宜接种()A.尿囊膜
B.卵黄囊
C.尿囊腔
D.脑内
E.1日龄雏鸡
鸡胚最适宜的接种时间为()
A.5—6日龄
B.9—11日龄
C.12—14日龄
D.1—3日龄
E.19—20日龄
请帮忙给出每个问题的正确答案和分析,谢谢!
第7题
A.猪瘟兔化弱毒株:将猪瘟病毒强毒株通过兔体传400余代后育成
B.鸭瘟鸡胚化弱毒株:将强毒株通过鸭胚9代和鸡胚23代后培育而成
C.流行性感冒弱毒株:将温度敏感弱毒株(抗原性较低)与流行强毒株进行混合培养传代,使两者毒力基因发生交换,其后代即成为毒力低和抗原性强的毒株
D.马传染性贫血驴白细胞弱毒株:将马传贫驴强毒株通过驴白细胞传代育成
第8题
A.在自然情况下分离到的狂犬病流行毒株
B.分离的病毒长期培养,病毒毒力固定不变,这种毒株称为固定毒
C.分离到的也读注射于家兔脑内或脊髓内传代,对家兔的潜伏期变短,但对原宿主毒力下降。这种病毒株称为固定毒
D.分离到的狂犬病野毒,长期培养特性不变,这种毒株称为固定毒
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