Advertising informs consumers about the existence ...

Advertising informs consumers about the existence and benefits ofproducts and services and attempts to persuade them to buy them. The best formof advertising is probably word of mouth advertising which occurs when peopletell their friends about the benefits of products or services that they havepurchased. Yet virtually no providers of goods or services relay on this alone,which using paid advertising instead. Indeed many organizations also use institutionalor prestige advertising which is designed to build up their reputation ratherthan to sell particular products. Although large companies could easily set up theirown advertising departments, write their own advertisements and by media space themselves.They tend to use the services of large advertising agencies. These are likelyto have more resources and more knowledge about all aspects of advertising andadvertising media than single company. It is also easier for a dissatisfycompany to give its account to another agency. And it would be to fire theirown advertising staff. The company generally give the advertising agency andagreed budget. A statement of the objective of the advertising campaign know asbrief and overall advertising strategy concerning the message to becommunicated to the target customers. The agency creates advertisements anddevelops a media prime, specifying which media will be used and in which proportions.Agencies often produce alternative ads or commercials that pretested innewspapers, television stations etc. in different parts of the country. Beforea final choices was made

prior to anational campaign.

Q22 What is probably the bestform. of advertising according to the speaker?

Q23 What does the speaker sayis the proposes of many organization using prestige advertising ?

Q24 How did large companiesgenerally handle their advertising?

Q25 What would advertisingagencies often do before a national campaign?

Task 2

Directions: This task is the same as Task 1. The 5 questions or unfinished statements are numbered 41 through 45.

Advertising informs consumers about new products available on the market. It gives us information about everything from toothpaste to computers and cars. But the "information" it provides is actually very often "misinformation". It tells us the products' benefits but hides their disadvantages. Advertising not only leads us to buy things that we don't need and can't afford, but it also confuses our sense of reality.

Advertisers use many methods to get us to buy their products. One of their most successful methods is to make us feel dissatisfied with ourselves and our imperfect lives. Advertisements show ns who we aren't and what we don't have. Advertisements make us. afraid that people won' t like us if we don' t use the advertised products.

If fear is the negative(消极的)motive for buying a product, then wanting a good serf-image is the positive reason for choosing it. Each of us has a mental picture of the kind of person we would like to be. Advertises get psychologists to study the way consumers think and their reasons for choosing one brand instead of another. These experts tell advertisers about the motives of fear and self-image. They also inform. them about recent studies with colors and words.

Many people believe that advertising does not affect them. They know that there is freedom to choose. Unfortunately, they probably don't realize the powerful effect of advertising. They may not understand advertisers spend billions of dollars each year on aggressive(过分的)competition for our money, and they are extremely successful.

What's the purpose of advertising?

A．To introduce people the feature of the goods.

B．To have people buy new products on the market.

C．To make people know how to use the products.

D．To tell people how to save money while buying goods.

27 The initial document that formally recognizes the existence of a project is the _____ .

A. Scope baseline

B. Management plan

C. Project charter

D. Configuration control report

E. None of the above

145 The initial document that formally recognizes the existence of a project is the _____ .

A. Scope baseline

B. Management plan

C. Project charter

D. Configuration control report

E. None of the above

The initial document that formally recognizes the existence of a project is the _____ .

A.Scope baseline

B.Management plan

C.Project charter

D.Configuration control report

E.None of the abov

● The initial document that formally recognizes the existence of a project is the _____ .

A Scope baseline

B Management plan

C Project charter

D Configuration control report

E None of the above

International trade gives consumers and countries the opportunity to()goods and services not available in their own countries.

A、 expose to

B、 be exposing to

C、 be exposed to

The example of Cannon advertisement that displays consumers its specification, features and so on illustrates the function of advertising that it provides product and brand information.()

Which of the following can not be listed as consumer-product?

A．Brackets.

B．Gold ring.

C．Television.

D．Furniture.