A、blue, yellow and pink
B、blue, green and pink
C、red, green and white
D、yellow, green and white
第1题
A.By using moon-shaped cakes to send messages.
B.By filling moon-shaped cakes with meat and sweets.
C.By making cakes in the shape of the full moon.
D.By keeping the family ties strong.
第2题
A、sugar
B、sesame
C、lotus seeds
D、all of the above
第4题
A.Pass up the cake.
B.Try a bite of the cake.
C.Buy a strawberry cheesecake.
D.Get the recipe for the cake.
第7题
products, including cakes. GWCC sells its products to national supermarket chains. The company’s success during
recent years is largely attributable to its ability to develop innovative products which appeal to the food selectors within
national supermarket chains.
The marketing department of Superstores plc, a national supermarket chain has asked GWCC to manufacture a cake
known as the ‘Mighty Ben’. Mighty Ben is a character who has recently appeared in a film which was broadcast
around the world. The cake is expected to have a minimum market life of one year although the marketing department
consider that this might extend to eighteen months.
The management accountant of GWCC has collated the following estimated information in respect of the Mighty Ben
cake:
(1) Superstores plc has decided on a launch price of £20·25 for the Mighty Ben cake and it is expected that this
price will be maintained for the duration of the product’s life. Superstores plc will apply a 35% mark-up on the
purchase price of each cake from GWCC.
(2) Sales of the Mighty Ben cake are expected to be 100,000 units per month during the first twelve months.
Thereafter sales of the Mighty Ben cake are expected to decrease by 10,000 units in each subsequent month.
(3) Due to the relatively short shelf-life of the Mighty Ben cake, management has decided to manufacture the cakes
on a ‘just-in-time’ basis for delivery in accordance with agreed schedules. The cakes will be manufactured in
batches of 1,000. Direct materials input into the baking process will cost £7,000 per batch for each of the first
three months’ production. The material cost of the next three months’ production is expected to be 95% of the
cost of the first three months’ production. All batches manufactured thereafter will cost 90% of the cost of the
second three months’ production.
(4) Packaging costs will amount to £0·75 per cake. The original costs of the artwork and design of the packaging
will amount to £24,000. Superstores plc will reimburse GWCC £8,000 in the event that the product is
withdrawn from sale after twelve months.
(5) The design of the Mighty Ben cake is such that it is required to be hand-finished. A 75% learning curve will
apply to the total labour time requirement until the end of month five. Thereafter a steady state will apply with
labour time required per batch stabilising at that of the final batch in month five. The labour requirement for the
first batch of Mighty Ben cakes to be manufactured is expected to be 6,000 hours at £10 per hour.
(6) A royalty of 5% of sales revenue (subject to a maximum royalty of £1·1 million) will be payable by GWCC to the
owners of the Mighty Ben copyright.
(7) Variable overheads are estimated at £3·50 per direct labour hour.
(8) The manufacture of the Mighty Ben cake will increase fixed overheads by £75,000 per month.
(9) In order to provide a production facility dedicated to the Mighty Ben cake, an investment of £1,900,000 will be
required and this will be fully depreciated over twelve months.
(10) The directors of GWCC require an average annual return of 35% on their investment over 12 months and
18 months.
(11) Ignore taxation and the present value of cash flows.
Note: Learning curve formula:
y = axb
where y = average cost per batch
a = the cost of the initial batch
x = the total number of batches
b = learning index (= –0·415 for 75% learning rate)
Required:
(a) Prepare detailed calculations to show whether the manufacture of Mighty Ben cakes will provide the required
rate of return for GWCC over periods of twelve months and eighteen months. (20 marks)
第8题
By enabling youngsters to stay connected with their parents at all times, these gadgets help to keep children safe. For the kids, they are fun toys, too, that let them text to or chat with their pals whenever they want, play Internet games, and enjoy blogging for their own profile and diary purposes.
But terrible dangers lurk beneath all that fun and convenience.
Every year about h 000 children become involved in rape and other crimes through dating service sites. Violent and obscene images are only a couple of clicks away. On gakkoura saito, or so-called unofficial school websites where kids can post whatever they want, anyone can fall victim to brutal "verbal mob lynching" by their peers.
Amid today's urgent need to address these problems, the government's Meeting on Education Rebuilding has issued a report. In response to the Prime Minister's recent comments — "I cannot think of one good reason for (letting youngsters) have a cellphone" and "I would like everyone to discuss whether cellphones are really necessary" — the report recommended that "parents, guardians, schools and all parties concerned should cooperate among themselves, so that elementary school pupils and junior high school students do not have a cellphone unless there is a compelling reason for them to do so."
But since many parents believe in the necessity of cellphones as a safety tool, it is unrealistic to expect everyone to do away with them. Rather, it would make more sense for guardians, schools and cellphone companies to consider, from their respective standpoints, how cellphones should be used by children.
We suggest that parents sit down with their offsprings and talk about their "house rules" for cellphone use. For instance, set the hours allowed, so the kids won't be texting to their friends late into the night, remind them never to give away personal information online, and so on,
But there are limits to what individual families can do, and this is where we also suggest that schools should educate their pupils on the dangers of cellphone use. One way to go about this, for instance, may be for each class to set its own rules on sending e-mail messages.
The word "ubiquitous" (para. 1) is closest in meaning to ______ .
A.updated
B.sophisticated
C.prevalent
D.obsolete
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