A、the strategy of merging with an established company in order to gain monopoly over the market.
B、the strategy a company uses when it decides to allocate the company resources equally among all the marketing segments.
C、the strategy a company uses when it decides to serve a limited number of segments, or just one segment of the market.
D、the strategy a company uses when it decides to ignore the different needs of different market segments, and produce one standardized product for all the customers.
E、the strategy of closing down one or more business units in order to minimize the losses.
第1题
A、Culture is the total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned andpassed down through the generations in an identifiable group of people.
B、A system of meaning.
C、Culture is a system of meaning and the total accumulation of beliefs, customs, values, behaviors, institutions and communication
D、A system of communication.
第2题
B.guiding in the study of something
C.providing with knowledge
D.causing to understand
第3题
A、less than one year.
B、in which some inputs are fixed.
C、in which all inputs are variable.
D、in which price is fixed.
第4题
A、there are no buyers willing to purchase what sellers have produced.
B、there are not enough goods to satisfy all of the buyers demands.
C、resources are limited in quantity and can be used in different ways.
D、there is more than enough money to satisfy consumers wants.
第5题
A) associate
B) connect
C) communicate
D) correspond
第6题
A.Series of non-related activities designed to accomplish single and multiple objectives.
B.Coordinated effort of related activities designed to accomplish a goal without a well-established end point.
C.Cradle-to-grave activities which must be accomplished in less than one year and consumes human and non-human resources.
D.Any undertaking with a definable time frame, well-defined objectives, and consumes both human and non-human resources with certain constraints.
E.All of the above.
第7题
A.ambiguous
B.skeptical
C.contemptuous
D.positive
第8题
A、presenting ideas clearly and concisely.
B、concentrating on the receiver's perspective instead of your own.
C、solving problems and conveying information.
D、getting your audience to believe and accept your message.
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