money that is risked in a business 对应的英文是___________________。

An amount, payable in money goods, or service, owed by a business to a creditor, is known as a/an ______.

A．liability

B．debt

C．equity

D．asset

Arthur implies that to start a business in times of change, people have to ______.

A．rely on famous people all the time

B．invest as much money as possible

C．face the risks of possible failure

D．think about nothing but success

Arthur implies that to start a business in times of change, people have to ______.

A．rely on famous people all the time

B．invest as much money as possible

C．face the risks of possible failure

D．think about nothing but success

The making of a success story

1．IKEA is the world’s largest furniture retailer，and the man behind it is Ingvar Kamprad，one of the world’s most successful entrepreneurs．Born in Sweden in 1926，Kamprad was a natural business man．As a child，he enjoyed selling things and made small profs from selling matches，seeds and pencils in his community．When Kamprad was 17，his father gave him some money as a reward for his good grades．Naturally he used it to start up a business—IKEA．

2．IKEA’s name comes form. Kamprads’initials（I．K．）and the place where he grew up（E andA）．Today IKEA is known for its modern，minimalist furniture，but it was not a furniture company in the beginning．Rather，IKEA sold all kinds of miscellaneous goods．Kamprad’s wares included anything that he could sell for profits at discounted prices，including watches，pens and stockings．

3．IKEA first began to sell furniture through a mail—order catalogue in 1947．the furniture was all designed and made by manufactures near Kamprad’s home． Initial sales were very encouraging，so Kamprad expanded the product line． Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951．

4．In 1953 IKEA opened its first showroom in Almhult，Sweden． IKEA is known today for its spacious stress with furniture in attractive settings，but in the early 1950s，people ordered from catalogues．Thus response to the first showroom was overwhelming：people loved being able to see and try the furniture before buying it． his led to increased sales and the company continued to thrive．By 1955，IKEA was designing all its own furniture．

5．In 1956 Kamprad saw a man disassembling a table to make it easier to transport．Kamprad was inspired． The man had given him a great idea：flat packaging．Flat packaging would mean lower shipping costs for IKEA and lower prices for customers．IKEA tried it and sales soared．The problem was that people had to assemble furniture themselves，but over time，even this grew into an advantage for IKEA．Nowadays，IKEA is often seen as having connotations of self—sufficiency． This image has done wonders for the company,leading to better sales and continued expansion．

6．Today there are over 200 stores in 32 countries．Amazingly，Ingvar Kamprad has managed to keep IKEA a privately—held company．In 2004 he was named the world’s richest man．He currently lives in switzerland and is retired from the day—today operatioas of IKEA．IKEA itself，though，just keeps oil growing．

第 17 题 Paragraph 2_________．

根据以下材料，回答题

The Making of a Success Story

（1） IKEA is the world"s largest furniture retailer， and the man behind it is Ingvar Kamprad， one of the world"s most successful entrepreneurs. Born in Sweden in 1926， Kamprad was a natural business man. As a child， he enjoyed selling things and made small profs from selling matches，seeds and pencils in his community. When Kamprad was 17， his father gave him some money as a reward for his good grades. Naturally he used it to start up a business—— IKEA.

（2） IKEA"s name comes from Kamprads"initials （I.K.） and the place where he grew up （E and A）.Today IKEA is known for its modern， minimalist furniture， but it was not a furniture company in the beginning. Rather， IKEA sold all kinds of miscellaneous goods. Kamprad"s wares included anything that he could sell for profits at discounted prices， including watches， pens and stockings.

（3） IKEA first began to sell furniture through a mail-order catalogue in 1947. the furniture was all designed and made by manufactures near Kamprad"s home. Initial sales were very encouraging， so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

（4） In 1953 IKEA opened its first showroom in Almhult， Sweden. IKEA is known today for its spacious stress with furniture in attractive settings， but in the early 1950s， people ordered from catalogues. Thus， response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955， IKEA was designing all its own furniture.

（5） In 1956 Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: fiat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared.

The problem was that people had to assemble furniture themselves， but over time， even this grew into an advantage for IKEA. Nowadays， IKEA is often seen as having connotations of self-sufficiency. This image has done wonders for the company， leading to better sales and continued expansion.

（6） Today there are over 200 stores in 32 countries. Amazingly， Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world"s richest man. He currently lives in Switzerland and is retired from the day-today operations of IKEA. IKEA itself， though， just keeps on growing.

Paragraph 2 __________ 查看材料

A.Ingvar Kamprad —— a born businessman

B.Success brought by the introduction of showrooms

C.The or/gin ofikea

D.Specialization in selling furniture

E.Flat packaging —— a feature of ikea

F.World-wide expansion of IKEA

请根据短文内容，回答题。

The Making of a Success Story

IKEA is the world&39;s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world&39;s most successful entrepreneurs. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches,seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business-- IKEA.<br>

IKEA&39;s name comes from Kamprad&39;s initials (I.K.) and the place where he grew up ("E" and"A"). Today IKEA is known for its modem, minimalist furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods. Kamprad&39;s wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings.<br>

IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad&39;s home. Initial sales were very encouraging,so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.<br>

In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its spacious stores with furniture in attractive settings, but in the early 1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.<br>

In 1956 Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: fiat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations of self-sufficiency.<br>

This image has done wonders for the company, leading to better sales and continued expansion.<br>

Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world&39;s richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though,just keeps on growing.<

Kamprad established IKEA with__________. 查看材料

A.his personal savings.

B.his father"s reward for his school performance.

C.large profits from selling things.

D.his school"s support.

根据文章内容进行判断，正确写“T”错误写“F”

Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.

Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.

There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark? provides notice that it has indeed been registered.

( )26. According to the writer, it is not necessary for a company to register a trademark.

( )27. A trademark may be regarded as a protection for a brand name.

( )28. The trademark symbols TM and ? can be exchanged in a brand.

( )29. Legal protection on a brand comes into force only after registration.

( )30. A company can freely use other companies' brands.

______ the start-up venture is risky, Mr. Skinner is still willing to invest $2 million of his own money in it.

A．Even though

B．Despite

C．Because

D．Whenever

听力原文：W: How are you getting on, White? Are you still working for the Merry Lynch Bank?

M: Yes, Kitty, that's right.

W: I suppose you know quite a lot about banking by now, don't you?

M: Oh, yes. To tell you the truth I'm a bit tired of it.

W: Really? Isn't it good to work in a bank?

M: You know I've been working for the Merry Lynch Bank for over 15 years.

W: So you are thinking of making a change, are you?

M: Yes, I am. Actually, you know, I'm thinking of beginning my own business.

W: That sounds great.

M: Yes, I think it over, but the problem is money. If I had enough money. I'd leave the bank tomorrow.

W: What ale you going to do to solve the problem?

M: I'll borrow some money from a bank, of course, but not from the one I've been working for.

Q6: How does White like his work?

(8)

A．He is interested in his work.

B．He is proud of his work.

C．He is tired of his work.

D．He is keen on his work.

A budgeting approach that requires a manager to justify the entire budget for each budget period is known as 有一种预算方法要求经理去证实每一期预算总体情况的合理性。这种预算是：

A.performance budgeting.业绩预算

B.program budgeting.项目预算

C.zero-base budgeting.零基预算

D.incremental budgeting.增量预算