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strategic marketing

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更多“strategic marketing”相关的问题

第1题

Methods and techniques used to examine cost and technical data are called feasibility studies. The economic aspects of a feasibility study include interest rates, present worth factors, operating costs, depreciation and _____.

A . Capitalization costs.

B . Technical skill requirements.

C . Technology forecasting.

D . Strategic marketing intelligence.

E . All of the above.

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第2题

In which of the following markets are strategic interactions among firms most likely to occur?

A、markets to which patent and copyright laws apply

B、the market for piano lessons

C、the market for tennis balls

D、the market for corn

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第3题

________ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

A、Marketing

B、Knowledge

C、Operations

D、Strategic

E、Distribution

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第4题

What is Franchising?

Franchising is one of three business strategies a company may use in capturing market share. The others are company owned units or a combination of company owned and franchised units.

Franchising is a business strategy for getting and keeping customers. It is a marketing system for creating an image in the minds of current and future customers about how the company's products and services can help them. (8) .

Franchising is a network of interdependent business relationships that allows a number of people to share: a brand identification, a successful method of doing business, a proven marketing and distribution system. In short, franchising is a strategic alliance between groups of people who have specific relationships and responsbilities with a common goal to dominate markets, i.e., to get and keep more customers than their competitors.

Other franchisees and company operated units are not your competition. (9) .They and you share the task of establishing the brand as the dominant brand in all markets entered and reinforcing the customers' familiarity with and trust in the brand. (10) .

Other franchisees share with you the responsibility for quality, consistency, convenience, and other factors that define your franchise and insure repeat business for everyone. Increasing the value of the brand name is a shared responsibility of the franchisor and franchisee.

A company franchises because it wants to quickly and in great numbers replicate its successful company operations without significantly increasing its debt. (11) .

In franchising, the operating system becomes identified with the brand or trade name that you license as a franchisee. Each franchise system uses precise methods to provide service and satisfy the customers. (12) .Because customers don't like surprises, this consistency in operations, unit to unit, builds customer loyalty to the brand.

Franchising is successful because we are people of habit and are brand-driven when we purchase goods and services. We trust brands that we see everywhere, every day. We tend to be loyal to a product or servicedelivered to us the same way all the time.

A．So in this respect you are working as a team with others in the system.

B．By documenting these practices, the franchisor institutionalises the buying experience.

C．Because it has been successful in teaching its own employees to operate the business, the company believes it can repeat the same success by teaching others to do it.

D．It is a method for distributing products and services that satisfy customer needs

E．With the help of them, franchisors can easily enjoy the convenience brought by franchising.

F．On the contrary, both of you are partners under the same system.

G．The others are company owned units or a combination of company owned and franchised units.

(8)

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第5题

Many United States companies have, unfortunately,

made the search for legal protection from import

competition into a major line of work. Since 1980 the

United States International Trade Commission (ITC)

(5) has received about 280 complaints alleging damage

from imports that benefit from subsidies by foreign

governments. Another 340 charge that foreign compa-

nies “dumped” their products in the United States at

“less than fair value.” Even when no unfair practices

(10) are alleged, the simple claim that an industry has been

injured by imports is sufficient grounds to seek relief.

Contrary to the general impression, this quest for

import relief has hurt more companies than it has

helped. As corporations begin to function globally, they

(15) develop an intricate web of marketing, production, and

research relationships, The complexity of these relation-

ships makes it unlikely that a system of import relief

laws will meet the strategic needs of all the units under

the same parent company.

(20) Internationalization increases the danger that foreign

companies will use import relief laws against the very

companies the laws were designed to protect. Suppose a

United States-owned company establishes an overseas

plant to manufacture a product while its competitor

(25) makes the same product in the United States. If the

competitor can prove injury from the imports---and

that the United States company received a subsidy from

a foreign government to build its plant abroad—the

United States company’s products will be uncompeti-

(30) tive in the United States, since they would be subject to

duties.

Perhaps the most brazen case occurred when the ITC

investigated allegations that Canadian companies were

injuring the United States salt industry by dumping

(35) rock salt, used to de-ice roads. The bizarre aspect of the

complaint was that a foreign conglomerate with United

States operations was crying for help against a United

States company with foreign operations. The “United

States” company claiming injury was a subsidiary of a

(40) Dutch conglomerate, while the “Canadian” companies

included a subsidiary of a Chicago firm that was the

second-largest domestic producer of rock salt.

The passage is chiefly concerned with______

A．arguing against the increased internationalization of United States corporations

B．warning that the application of laws affecting trade frequently has unintended consequences

C．demonstrating that foreign-based firms receive more subsidies from their governments than United States firms

D．receive from the United States government

E．advocating the use of trade restrictions for “dumped” products but not for other imports

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第6题

Many United States companies have, unfortunately,mad the search for legal proteetion from import competition into a major line of work. Since 1980 the United States International Trade Commission (lTC) bas received about 280 complaints alleing(宣称) darmage from imports that benefit from subsidies by foreign governments. Another 340 charge that foreign companies. “dumped" their products in the United Ststes at"less than fair value". Even when no unfair practices are all alleged, the simple claim that an industry has been injured by imports is sufficient grounds to seek relief. Contrary to the generat impression, this quest for import relief has hurt more companies than it has helped. As corporations begin to function globally,they develop an intricate Web of marketing,production,and research relationships.The complexity of these relationships makes it unlikely that a system of import relief laws will meet the strategic needs of all the units under the same parent company. Internationalization increases the danger that foreign companies will use import relief laws against the very companies the laws were designed to protect. Suppose a United States owned company establishes an overseas plant to manufacture a product while its competitor makes the same product in the United States. If the competitor can prove injury from the imports and that the United States company received a subsidy from a foreign government to build its plant abroad-the United States company&39;s products will be uncompetitive in the United States , since they would be subject to duties. Perhaps the most brazen case occurred when the ITC investigated allegations that Canadian companies were injuring the United States salt industry by dumping rock salt,used to deice ronds. The bizarre(古怪的)aspect of the complaint was that a foreign conglomerate(企业集团)with United States operations was crying for help against a United States company with foreign operations. The"United States company claiming injury was a subsidiary of a Dutch conglomerate, while the"Canadian"companies included a subsidiary of a Chicago firm that was the second-largest domestie producer of rock salt.

The main idea of the passage can best be described as____.

A.arguing against the increased internationalization of United States corporations

B.warning that the application of laws affeting trade frequently has unintended comquences

C.demonstrating that foreign based firms receive more subsides from their governments than United States firms receive from the United States government

D.advocating the use of trade restrictions for “dumped” products but not for other imporis

It can be inferred from the passage that the minimal basis for a complaint to the International Trade Commission is____A.a foreign competitor has received a subsidy from a foreign govérnment

B.a foreign competitor has substantially increased the volume of products shipped to the United States

C.a foreign competitor is seling products in the United States at less than fair value

D.the company requesting import relief has been injured by the sale of imports in the Umited States

The relationship between the last paragraph and the other paragraphs can best be described as____A.it presents a recommendation based on the evidence presented earlier

B.it discusses an exceptional case in which the results expected by the author of the passage were not obtained

C.it introduces an additional area of concern not mentioned earlier

D.it cites aspecific case that illstrates a problem presented more generaly in the previous paragraph

请帮忙给出每个问题的正确答案和分析，谢谢！

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第7题

Many United States companies have, unfortunately, made the search for legal protection from import competition into a major line of work. Since 1980 the United States International Trade Commission (ITC) has received about 280 complaints alleging damage from imports that benefit from subsidence by foreign governments. Another 340 charge that foreign companies "dumped" their products in the United States at “less than fair value”. Even when no unfair practices are all alleged, the simple claim that an industry has been injured by imports is sufficient grounds to seek relief.

Contrary to the general impression, this quest for import relief has hurt more companies than it has helped. As corporations begin to function globally, they develop an intricate Web of marketing, production, and research relationships. The complexity of these relationships makes it unlikely that a system of import relief laws will meet the strategic needs of all the units under the same parent company.

Internationalization increases the danger that foreign companies will use import relief laws against the very companies the laws were designed to protect. Suppose a United States-owned company establishes an overseas plant to manufacture a product while its competitor makes the same product in the United States. If the competitor can prove injury from the imports--and that the United States company received a subsidy from a foreign government to build its plant abroad--the United States company's products will be uncompetitive in the United States, since they would be subject to duties.

Perhaps the most brazen case occurred when the ITC investigated allegations that Canadian companies were injuring the United States salt industry by dumping rock salt, used to deice roads. The bizarre aspect of the complaint was that a foreign conglomerate with United States operations was crying for help against a United States company with foreign operations. The "United States" company claiming injury was a subsidary of a Dutch conglomerate, while the "Canadian" companies included a subsidary of a Chicago firm that was the second largest domestic producer of rock salt.

The main idea of the passage can best be described as ______.

A．arguing against the increased internationalization of United States corporations

B．warning that the application of laws affecting trade frequently has unintended consequences

C．demonstrating that foreign-based firms receive more subsidies from their governments than United States firms receive from the United States government

D．advocating the use of trade restrictions for "dumped" products but not for other imports

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第8题

In the context of strategic management of a company, _____ have profit-and-loss responsibility for a product, a business, or the company as a whole.

A、line managers

B、functional managers

C、general managers

D、government regulators

E、marketing managers

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第9题

What is Franchising？