Read the following passage. Does Harvard Business Review’s recommendation work for Starbucks in China? Conduct a business investigation into the performance and development of Starbucks in China. Write a report of your findings regarding its competitors, existing customers and target customers and give your own recommendations as to how to improve Starbucks’ position in China. A Starbucks on Every Corner In 2008, Starbucks announced that they would be closing 600 U.S. stores. Up to that point, Starbucks stores had added new offerings, including wi-fi and music for sale, but started to lose its warm “neighborhood store” feeling in favor of a chain store persona. Harvard Business Review points out that in this situation, “Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special.” Meaning, in order to keep up, Starbucks would either have to cut prices, or cut down on stores to restore its brand exclusivity. The magazine discloses three problems with the growth of Starbucks: alienating early adopters, too broad of an appeal, and superficial growth through new stores and products. It recommends that Starbucks should have stayed private, growing at a controlled pace to maintain its status as a premium brand.
第1题
● Are sentences 16-22 "Right" or "Wrong"? If there isn't enough information to answer "Right" or "Wrong", choose "Doesn't say".
● For each sentence 16-22, mark one letter (A, B or C) on your Answer sheet,
The Inspiron And The Others
DELL INSPIRON notebooks are designed for small businesses which demand better performance and more advanced technology at lower prices. The Inspiron is not as expensive as other notebooks and it is smaller and lighter.
The advanced design of the Inspiron makes it easy to upgrade. This same design makes it more reliable than other notebooks.
Dell's low price includes higher quality service and support. And we promise faster delivery of your aew computer, usually within 6 to 10 days of receiving your order.
For a better notebook, buy Dell.
The Inspiron is less reliable than other notebooks.
A.Right
B.Wrong
C.Doesn't say
第2题
● Are the sentences 16-22 "Right" or "Wrong"? If there isn't enough information to answer "Right" or "Wrong", choose "Doesn't say".
● For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet.
PRESS OFFICER £22,000 PER YEAR
A leading oil company needs a Press Officer for its busy offices. You should be:
◆ good at making phone calls
◆ excellent at writing reports
◆ able to go on business trips at least three times a month
◆ willing to work late several times a week
◆ experienced at working with computers
Benefits include:6 weeks' annual holiday and bonus payment after 12 months.
You do not need good writing skills for this job.
A.Right
B.Wrong
C.Doesn't say
第3题
Directions: Read the following passage. After reading it, you should complete the information by filling in the blanks marked 1 to 5 (in no more than 3 words) in the table below.
Apteryx Company Ltd.
Apteryx Ltd. is a software development company. We create and develop software applications and systems, which are the leading products in the business fields. Our current products include medical imaging solutions and applications for independent medical practices and large medical suppliers both at home and abroad. We also provide software development services.
Apteryx Ltd. believes in a fun and creative company culture and offers great benefits to its employees including in-service career training, free lunch, coffee or tea breaks, great retirement package, and a relaxed atmosphere.
Apteryx Ltd. is an Equal Opportunity Employer offering a great work environment, challenging career opportunities and attractive salaries. Join our team!
Apteryx Ltd.
313 S High St Ste 200 Akron, OH 44308
Web: http://www.apteryx.com/careers
Apteryx Company Ltd.
Type of company: a (1)______company
Products: software applications and systems
Service intended for: independent (2)______practices and suppliers, both at home and abroad
Company culture: fun and (3)______Benefits offered:
1.in-service career (4)______,
2. free lunch, coffee or tea breaks,
3. great (5)______package 4. a relaxed atmosphere
Company website: http://www.apteryx.com/careers
第4题
Directions: Read the following passage. After reading it, you are required to complete the answers that follow the questions (No.1 to No.5). You should write your answers (in no more than 3 words) on the Answer Sheet correspondingly.
Two simple but effective tips for having a business talk
Prepare
Gather as much information as you can before the business talk. Practice making your case. Think of the responses you might receive and imagine how you will answer. Try and imagine everything that could possibly occur during the talk, and prepare a response. Take Your Time
It is important to be mentally present and willing to consider what the other party says. Feel free to walk away from the talk for a moment to collect your thoughts and reconsider your position. The other party might say something that changes your idea of the business deal.
Responding too quickly might cause you to miss something important. Take the time to take a breath, drink a glass of water and remind yourself of what you aim to get out of the business talk.
What should you do first in preparing for a business talk?
Gather as much ______ as you can.
第5题
56.What is the first thing you should know in order to start a used baby equipment business? The______________________________
57.Why should you decide on the kind of business you want to specialize in?
To help______________________________more effectively.
58.How can you increase your collections of the used baby equipment?
By gathering it from______________________________with fair pricing.
59.What should you also pay attention to when staring a used baby equipment business? The______________________________of the babies using the equipment.
60.What examples are mentioned as the marketing strategy in the passage? Putting your store online, advertising online and planning______________________activities.
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