The buying behaviour of several customers or potential customers is described below for Kodak digital cameras. Assume in each situation that the customer being described is representative of a particular group of customers-all possessing the same needs and exhibiting similar buying behaviour. Then (a) indicate in which consumer product class the product should be placed based on the characteristics of each group of customers, and (b) state why you placed the product in this class. Mary Wang, a college student, wished to purchase a camera as a birthday gift for her boy friend. Although Mary could afford to spend less than $500, she wanted a digital camera of reasonably good quality-but also one that would be easy to operate. Knowing very little about cameras, Mary asked a salesperson at the Campus Camera Shop for his advice. He recommended that she buy the new Kodak digital camera because of its low price and many convenient features.
第1题
第2题
In the first part of your writing you should present your thesis statement, and in the second part you should support the thesis statement with appropriate details. In the last part you should bring what you have written to a natural conclusion or a summary.
Marks will be awarded for content, organization, grammar and appropriateness. Failure to follow the above instructions may result in a loss of marks.
Write your composition on ANSWER SHEET FOUR.
第3题
A.this applicant concerned would not pay fees for clothes
B.this applicant concerned would pay rents for themselves
C.this applicant concerned would not be admitted
D.this applicant concerned would be charged free
第4题
People buy things, items, for different reasons. They buy the products because they need them or just because they want them. People go shopping: they look around at different stores to find good deals. They "comparison-shop." In other words, they look at the same product in several stores or from several manufacturers. Then they choose to purchase the best products for themselves—their favorite ones or the ones with the lowest prices. However, many people shop because they enjoy shopping. They like to walk through stores looking at products. They think about the products, and sometimes they buy them. Today shoppers have many ways that they can go shopping.
People used to go to the local market to do their shopping. They went from store to store to find the products that they wanted or needed. At the meat market, customers bought meat, and at the bakery, they purchased bread. At the department store, consumers looked at the attractive' displays in the windows and on the racks. They bought television sets and VCRs at the appliance store. Shoppers went from store to store comparing the products and the prices. Then they made their decisions, and they bought items. They shopped for other products in other stores, such as grocery stores, pharmacies, hardware stores, or flower shops. The owners of the stores advertised their products to compete for business. In small towns, shoppers may still shop this way.
Now, however, shoppers have several choices when they want to purchase products. They may go to the shopping mall, where there are many stores in the same place under the same roof. They can park their cars in the large parking lot and do all their shopping in one stop. Also, they probably study newspaper advertisements in the morning before they go to the mall. The ads inform. them about special sales, or bargains. In the newspaper, sometimes these shoppers find discount coupons for special sales. They are ready to make rational decisions about their purchases. The shopping mall is very convenient for many people. On the other hand, other consumers shop by mail. They get catalogs and advertising flyers from manufacturers in their mailboxes. At home, they look at the displays of items on the pages in the catalogs. The catalogs show colorful pictures of the products. There are also written descriptions of the items. These descriptions tell the buyer about the materials in the product, the sizes, the colors, and the prices. The consumers analyze the products and make decisions. Then they mail their orders to the manufacturer, or they use the telephone to place their orders. Shopping by catalog is another convenient way for the consumer to go shopping.
Modern technology has added other ways for people to shop. Shoppers can now shop for products and services from their homes. On their television sets, viewers can choose a shopping channel. These channels are like catalogs on TV. For example, shoppers see models wearing the clothes or jewelry. They can watch a salesperson demonstrate a video camera. Or they can see a salesperson cook a meal on a special kind of kitchen appliance. The products seem to come alive and be real, not just pictures on a page in a catalog. It is easy to purchase the items. The buyers order the items by calling a number on the telephone and giving their credit card numbers. Sometimes the buyer can pay for the item in several installments. The business sends the product to the consumer through the mail. Many buyers are vulnerable because it is so easy to shop this way. They use their credit cards quickly, and soon they have large bills to pay.
Another way shoppers use technology is on their computers. They use ecommerce. Using a computer, they shop for products and services across the country and around the world. People use computers to help them keep track of their money. For example, they do their banking an
A.Y
B.N
C.NG
第5题
A.the misconception of the genuine role of education
B.the lack of a common goal in the education system
C.the lack of well-knitted social structures
D.the incompetence of educators and society governors
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