please listen to the video in the website on the issue of social media and then answer the following questions （18-26秒） The old man mentions his position towards social media that

A、He is honestly showing people something on social media.

B、He is putting in front of people who he is on social medias.

C、He is putting in front of people who he wants people to think who he is.

D、He is comfortable with what he has shown on social media.

SECTION B PASSAGES

Directions: In this section, you will hear several passages. Listen to the passages carefully and then answer the questions that follow.

听力原文： Propaganda media are categorized by methods of dissemination: face-to-face (interpersonal), audiovisual, audio, and visual.

Face-to-face (interpersonal) communication is the most effective means of transmitting a persuasive message. It is employed in rallies, rumor campaigns, group discussions, lectures, show-and-tell demonstrations, social organizations, social activities, entertainment, and individual person-to-person contact, all providing a participating experience for the individual or group to recall later.

Audiovisual media such as television, electronic tape recordings, and sound motion pictures are the second most effective means of communication available to the psychological operator. Effectiveness is based on seeing and hearing the persuasive message. These media are an excellent means of transmitting persuasive messages and eliciting a high degree of recall.

Audio media (loudspeakers and radio) lend themselves to the transmission of brief, simple messages and to personalization by use of the human voice. They require little or no effort by the audience, and generally, they have more appeal than visual media. Also, the barrier of illiteracy may be more easily overcome with audio media than with visual media (printed material).

Visual media can transmit long, complex material. Animated or still cartoons may be used to convey themes to illiterate and preliterate target audiences. Visual media generally have the least amount of popular appeal.

Themes are reinforced and the target audience given broad coverage by using several media to deliver the same basic message. For example, radio and television can augment leaflets; face-to-face communication can support newspaper circulation.

The most effective means of communication is employed in all of the following forms EXCEPT______.

A．ralli1es

B．group discussion

C．rumor campaigns

D．psychological operation

Listen to the conversation again and answer thefollowing questions. 1. How does Sarafeel about her failure in reaching her sales target Sara feels __1_____ about it. 2 Why did Mr.Luke make a sudden and drastic cut to his order this month Because of the ____2_______. 3 Why was Saralate in sending Mr. Black’s order Because of the _____3____, all ___4_____ were __5___on that day. 4 What did Sara do as soon as she knew that shecouldn’t deliver Mr. Black’s order as scheduled She immediately ____6____of Mr. Black’s company and ___7___ the dalay. u08p12.mp3:

Listen again to part of the lecture. Then answer the question. What does the professor imply about the effects of the media on society?

A．The media did not affect society before the twentieth century.

B．Television has a mostly negative effect on human behavior.

C．The media's effects are of widespread interest and concern.

D．The Internet will be the most influential medium in the future.

SECTION B PASSAGES

Directions: In this section, you will hear several passages. Listen to the passages carefully and then answer the questions that follow.

听力原文： During most of human history, communication was limited by time and distance. In less than 200 years, however, revolutionary changes in communication have occurred. In the 19th century, the telegraph and telephone were invented. Radio, television and computers were developed in the 20th century. These inventions completely changed people's lives around the world.

Today all of these communication devices are being linked together, creating a worldwide "information" revolution. This new wave of technology is called "telecommunications"--the use of electronic media (television, radio, telephones and computers) to communicate across distance and time. Telephones are now connected to home computers and television sets; radio stations are linked to home computers and home computers are tied to news publishing services.

Much of this is possible because of new technology that is known as fiber optics--communication lines that are made of glass fibers. Because of glass-fiber technology, large amounts of information may be sent at great speed over telephone and cable television lines.

Today the world can be linked instantly by computers and satellites. All of our systems--economic, social and political--are already being affected by these tools of technology. In the not-too-distant future, everyone will be affected by these anti further developments in telecommunications.

Which of the following can best serve as the title of the passage?

A．Communications.

B．Computers.

C．Telecommunications.

D．Glass-fiber Technology.

听力原文： The news media in the U. S. consists of radio, television, magazines, and newspapers which are pervasive in the lives of many Americans and influential in their daily routines. Many Americans begin their day reading the newspaper or watching a morning news program on television while drinking their coffee. While driving to work, the news can be heard on the car radio. Throughout the day the news is a prime feature on the television with up to two hours of news in the early evening and more news late at night. For those who prefer reading, the evening newspaper offers the reader the possibility of reading the news others see and hear on television. The news media in the U. S. are free of government control. It is up to the general public to choose what to read, watch or listen to. Therefore, the media must have sensitivity to the interests of the public...therefore news is a big business. However, it is a very competitive business, as each station or each paper competes for audiences and readers. Each tries to present to the news Americans want to know. When an item becomes newsworthy, such as an election or a war, Americans will become familiar with the most minute details as the news media scrambles to provide as much information as possible. The result though is that the news often becomes repetitive. As the news media reports the same news items thought to be the most interesting and impressive, listeners, viewers or readers might find it difficult to be selective. Nevertheless, most Americans will not criticize their news media too harshly. The credibility of the news media is generally acknowledged and accepted by the American public, although some people are more skeptical. One of the three (ABC, NBC, and CBS) major commercial networks, CBS was organized in 1928 when its founder, William Paley, acquired ownership of a group of radio stations. As the Columbia Broadcasting System expanded its operations, soon becoming the largest radio network in the United States, it recognized the potential in the rapidly evolving television broadcasting technology. On July 13, 1931, it began experimental television broadcasting in New York, and then ten years later began regular black-and-white weekly broadcasts over its WCBW-TV station in the same city, which became WCBS-TV in November 1946. With Television City in Hollywood, CBS launched the industrys first full-scale production studio. Today, CBS owns television stations, radio stations, and home-video production and distribution interests. The CBS Broadcasting Group is composed of six divisions: network television, entertainment, sports, news, local television stations, and radio. For most of commercial television history, CBS has been the network leader in prime-time ratings, having the highest-rated shows in almost every year from the mid-1950s through the mid-1980s; however recently CBS lost its top position to NBC. CBS has traditionally been strong in the TV news area. The network began the first regular TV news program in 1948 with Douglas Edwards as anchor. Journalism legends such as Edward R. Murrow and Walter Cronkite have given CBS its reputation as quality news broadcaster. Professor Well do any of you know a journalist working in CBS? Ok, uh, my friend Tom is a popular journalist. Student A Yes, I know him. I really enjoyed the pieces he had in the paper. That was good journalism. Professor Well, you know, its always nice to get a pat on the back once in a while for their hard work. Student A They deserve it. I cant say that for all journalists, however. Professor Im sorry to admit that many reporters are giving the profession a bad name. Student B There is a desire on the part of many papers to go for the sensational. Theyre always looking for the headlines that will attract the readers attention. Professor And reporters like to have their story be the one that is noticed. Im glad you appreciated mine even if it wasnt sensational. Student A Youre right. It wasnt sensational, but it was some good investigative reporting on a subject that is of interest to everyone. Professor It seems like bad things people do get a lot more attention than the good things they do. Student B I have been thinking about another aspect of journalism. Do you think reporters should express their opinions? Professor Thats a "biggie". Its one of the big questions in the profession. Many people think that a reporter should just give the facts and nothing more. I think, however, it is almost impossible to report on an issue without slanting it toward your personal beliefs, especially if you have strong feelings. I guess its a good thing that not all newspapers are printed from the same point of view.Narrator Listen to part of a talk in a mass media class. Now get ready to answer the questions. You may use your notes to help you answer.

What is the talk mainly about?

A．The development of the news media in the U. S.

B．The pros and cons of journalism.

C．The development of Columbia Broad-casting System.

D．The features of the news media in the U.S.

Questions are based on the following passage.

Prior to the 20th century， many languages with small numbers of speakers survivedfor centuries. The increasingly interconnected modern world makes it much moredifficult for small language communities to live in relative isolation， a key factor inlanguage maintenance and preservation.

It remains to be seen whether the world can maintain its linguistic and culturaldiversity in the centuries ahead. Many powerful forces appear to work against it:population growth， which pushes migrant populations into the world"s last isolatedlocations; mass tourism; global telecommunications and mass media; and the spread ofgigantic global corporations. All of these forces appear to signify a future in which thelanguage of advertising， popular culture， and consumer products become similar. AlreadyEnglish and a few other major tongues have emerged as global languages of commerceand communication. For many of the world"s peoples， learning one of these languages isviewed as the key to education， economic opportunity， and a better way of life.

Only about 3，000 languages now in use are expected to survive the coming century.

Are most of the rest doomed in the century after that? Whether most of these languagessurvive will probably depend on how strongly cultural groups wish to keep their identityalive through a native language. To do so will require an emphasis on bilingualism（mastery of two languages）. Bilingual speakers could use their own language in smallerspheres —— at home， among friends， in community settings —— and a global language atwork， in dealings with government， and in commercial spheres. In this way， many smalllanguages could sustain their cultural and linguistic integrity alongside global languages，rather than yield to the homogenising （同化的） forces of globalisation.

Ironically， the trend of technological innovation that has threatened minoritylanguages could also help save them. For example， some experts predict that computersoftware translation tools will one day permit minority language speakers to browse theInternet using their native tongues. Linguists are currently using computer-aided learningtools to teach a variety of threatened languages.

According to the passage， minority languages can be best preserved ___________. 查看材料

A.in the interconnected modern world

B.in relatively isolated language communities

C.if cultural groups wish to keep their native languages

D.if minority language speakers insist on using their own languages

SECTION B PASSAGES

Directions: In this section, you will hear several passages. Listen to the passages carefully and then answer the questions that follow.

听力原文： Foreign custom is much more strict than Chinese custom in the matter of replying to invitations. When you receive an invitation you should answer it immediately, saying definitely whether you are able to accept it or not. This is because the hostess probably wants to have a certain number of guests at her table, and if you cannot come she will want to ask someone else. And it is not polite to ask anyone at the last minute. So you should let her know as soon as possible whether you can come or not. Sometimes one is invited to a large tea generally in honor of some special person or occasion by written, printed, or engraved invitation cards, ff a great many people are invited, it is not necessary to reply to the invitation unless it bears the letters" R. S. V. P". Whenever the letters "R. S. V. P" appear on an invitation it is absolutely necessary to reply. These letters stand for the French words "Respondez s'il vous plait," which mean, "will you please reply?" Perhaps your hostess needs to know how much room or food or entertainment is required.

Why should one reply to an invitation promptly?

A．It is a custom observed by every people in the world.

B．The hostess may want to have a certain number of guests at her table.

C．Otherwise one would not be invited again.

D．The host may cancel the meeting if one fails to reply.

听力原文：Narrator Listen to part of a talk in a mass media class. Professor The news media in the U. S. consists of radio, television, magazines, and newspapers which are pervasive in the lives of many Americans and influential in their daily routines. Many Americans begin their day reading the newspaper or watching a morning news program on television while drinking their coffee. While driving to work, the news can be heard on the car radio. Throughout the day the news is a prime feature on the television with up to two hours of news in the early evening and more news late at night. For those who prefer reading, the evening newspaper offers the reader the possibility of reading the news others see and hear on television. The news media in the U. S. are free of government control. It is up to the general public to choose what to read, watch or listen to. Therefore, the media must have sensitivity to the interests of the public...therefore news is a big business. However, it is a very competitive business, as each station or each paper competes for audiences and readers. Each tries to present to the news Americans want to know. When an item becomes newsworthy, such as an election or a war, Americans will become familiar with the most minute details as the news media scrambles to provide as much information as possible. The result though is that the news often becomes repetitive. As the news media reports the same news items thought to be the most interesting and impressive, listeners, viewers or readers might find it difficult to be selective. Nevertheless, most Americans will not criticize their news media too harshly. The credibility of the news media is generally acknowledged and accepted by the American public, although some people are more skeptical. One of the three(ABC, NBC, and CBS)major commercial networks, CBS was organized in 1928 when its founder, William Paley, acquired ownership of a group of radio stations. As the Columbia Broadcasting System expanded its operations, soon becoming the largest radio network in the United States, it recognized the potential in the rapidly evolving television broadcasting technology. On July 13, 1931, it began experimental television broadcasting in New York, and then ten years later began regular black-and-white weekly broadcasts over its WCBW-TV station in the same city, which became WCBS-TV in November 1946. With Television City in Hollywood, CBS launched the industrys first full-scale production studio. Today, CBS owns television stations, radio stations, and home-video production and distribution interests. The CBS Broadcasting Group is composed of six divisions: network television, entertainment, sports, news, local television stations, and radio. For most of commercial television history, CBS has been the network leader in prime-time ratings, having the highest-rated shows in almost every year from the mid-1950s through the mid-1980s; however recently CBS lost its top position to NBC. CBS has traditionally been strong in the TV news area. The network began the first regular TV news program in 1948 with Douglas Edwards as anchor. Journalism legends such as Edward R. Murrow and Walter Cronkite have given CBS its reputation as quality news broadcaster. Professor Well do any of you know a journalist working in CBS? Ok, uh, my friend Tom is a popular journalist. Student A Yes, I know him. I really enjoyed the pieces he had in the paper. That was good journalism. Professor Well, you know, its always nice to get a pat on the back once in a while for their hard work. Student A They deserve it. I cant say that for all journalists, however. Professor Im sorry to admit that many reporters are giving the profession a bad name. Student B There is a desire on the part of many papers to go for the sensational. Theyre always looking for the headlines that will attract the readers attention. Professor And reporters like to have their story be the one that is noticed. Im glad you appreciated mine even if it wasnt sensational. Student A Youre right. It wasnt sensational, but it was some good investigative reporting on a subject that is of interest to everyone. Professor It seems like bad things people do get a lot more attention than the good things they do. Student B I have been thinking about another aspect of journalism. Do you think reporters should express their opinions? Professor Thats a "biggie". Its one of the big questions in the profession. Many people think that a reporter should just give the facts and nothing more. I think, however, it is almost impossible to report on an issue without slanting it toward your personal beliefs, especially if you have strong feelings. I guess its a good thing that not all newspapers are printed from the same point of view. Now get ready to answer the questions. You may use your notes to help you answer. 12. What is the talk mainly about? 13. Which of the following is NOT the reasons why the media has to have sensitivity to the interests of the public? 14. What is NOT one of the ways in which people get their news? 15. According to the professor, which of the following is NOT true about CBS? 16. Why does journalism sometimes include personal opinions? 17. Why does the professor say this? Professor Im sorry to admit that many reporters are giving the profession a bad name.Narrator Listen to part of a talk in a mass media class. Now get ready to answer the questions. You may use your notes to help you answer.

What is the talk mainly about?

A．The development of the news media in the U. S.

B．The pros and cons of journalism.

C．The development of Columbia Broadcasting System.

D．The features of the news media in the U.S.