A、Estee Lauder
B、Dior
C、LA MER
D、do not mention
第2题
第3题
B、look
C、picture
D、view
第5题
How can companies build their brands in China?—China is a place where (8) have to be very patient and you've got to build (9) time. You can't go in (10) invest short-term and then pull out (11) then try to get back in (12) . It's about being consistent, steady, building (13) reputation, building confidence and then rewards will (14) . It's a consistent ability to anticipate need. It's insightfulness that helps brands to (15) ahead.
How are local Chinese brands doing against the multinationals?—China's been built (16) local brands and there are a billion of them and they are (17) spending sums of money locally that really dominate the (18) . But the future is Chinese brands moving outside of (19) and marketing globally, because China's got to move from a commodity economy to a (20) sophisticated economy, which fundamentally (21) brands. There isn't a major economy in the world that (22) based upon producing great brands, because they provide far better margins and more sustainable (23) .
Has Asia produced any truly global brands?—Japan has. Some of the major companies (24) do really very well with brands. In Korea, some of them (25) but some of them need to catch up in terms of understanding how to really build global brands.
(81)
第6题
ACID RAIN: What's the Solution?
One of the wildest regions in the U.S., far from civilization, is the Adirondack area of northern New York State. For years this isolated spot has had the reputation of being one of the best fishing spots in the U.S.
As a boy 30 years ago, Bill Marleau first tramped through the Adirondack wilderness near his small cabin on Woods Lake. Thousands of sportsmen have stayed at his father's lodge nearby.
But now Bill's 134 hectares (335 acres) of lakefront land have only scenic value. Gone are those huge trout that used to swim in the turbulent, nutrient rich water a short distance from his doorstep. Gone from the cool summer nights are the sounds of thousands of frogs and toads. And gone are the birds that once fed on those water creatures.
Occasionally Bill sees a lone fisherman fruitlessly cast his bait into the empty waters of old lake. "I just don't have the heart to tell them," he said. "This old lake's dead. It was killed years ago by acid rain."
What Is Acid Rain
Acid rain is a popular term for precipitation in the form. of rain, sleet, snow, or hail that is more acidic than normal. Acid rain is produced when atmospheric moisture combines with pollutants from power plants, factories, and automobiles.
When fossil fuels such as coal and oil are burned, sulfur dioxide and nitrogen dioxide are produced. These two gases react with the water and oxygen in the atmosphere to form. droplets of weak sulfuric and nitric acids.
Carried by prevailing winds and weather conditions, clouds containing these droplets travel hundreds, sometimes thousands of kilometers from the source of the pollutants. Recently scientists found that acid rain now affects huge areas of the Northern
Hemisphere.
Power plants and factories in the heavily industrialized regions of Ohio and Indiana are believed to be the source of the acid rain that killed Woods Lake along with hundreds of others in New York State and eastern Canada. Acid haze over Alaska is believed to come all the way from Japan. And precipitation as acidic as vinegar that falls on Scotland and Scandinavia probably originates in England.
How Acidity Is Measured
Scientists measure the acidity of rain in pH units. A pH scale from 0 to 14 is used. Depending upon its chemical composition, a solution is either acidic, alkaline (basic), or neutral. Distilled water, which has a pH of 7, is neutral. Substances with pH values less than 7 are acidic, while those with values over 7 are alkaline.
Normal rain water with a pH of 5.6 is slightly acidic. But after reacting with industrial pollutants, particularly sulfur dioxide, the pH of rain quickly drops.
When acid rain falls to Earth, much of it ends up in lakes and ponds. In addition to falling directly into a lake, acid rain runs off land into streams and rivers that eventually flow into lakes and ponds. Once acid rain gets into them, its effects can be deadly.
Studies started in 1975 in the Adirondacks indicate that salamanders and frogs are the first to die when the pH is lowered. Normally the pH of a lake is 8.0: slightly alkaline. When the pH drops to 7, the eggs of salamanders and frogs fail to hatch. At pH 6.6 snails begin to die.
Bacteria that decompose leaf matter die too, and the leaf matter collects on the take bottom. As the acidity continues to drop, all the major food chains in the lake become affected. In time all the fish die.
Eventually primitive, oxygen-consuming plants nearly choke out all other aquatic greenery. Algae and fungal growth that thrive in an acidic environment move in and cover the entire bottom of the now destroyed lake.
Looking like blue vinegar, the lake is now an entirely changed ecosystem. It contains no life except for the fungal and algal growth and a few surface dwelling water bugs.
Acid rain also affects plants on land. The effects of acid rain on terrestrial vegetation are not as well documented or as clearly understood as its effects on lakes. Experiments by Ellis B. Cowling of North Carolina State University, however, indicate that acid rain destroys the natural waxy coating on tree leaves and fruits. This destruction makes the plants more susceptible to disease.
Acid Rain Increasing
The acid rain problem seems to be getting worse. According to the Environmental Protection Agency, the amount of sulfur dioxide from power plants, autos, and factories is four times greater than it was 25 years ago. And federal air pollution regulations don't seem to be helping as much as had been expected.
One problem is that the Clean Air Act of 1977 established air pollution standards based on measurements made at ground level. Environmentalists claim that this action has encouraged polluters to spread airborne pollutants at higher elevations instead of eliminating them altogether. Tall smokestacks, often more than 100 stories tall, now spread sulfur dioxide close to water carrying clouds.
Power company officials stress, however, that the tall stacks significantly reduce air pollution in areas near the power plants. And the officials also point to clean up efforts currently underway in the industry to reduce the amount of pollutants.
New cleaner burning furnaces have been installed in recently constructed power plants. Scrubbers are also available that can be installed on industrial and power plant smokestacks. The scrubbers can remove up to 85 percent of the sulfur given off from stacks. Meanwhile, experiments continue in the development of cleaner sources of fuel such as low-sulfur, liquid coal.
What can be done about lakes that are already acidic? Acidity can be reduced by dropping tons of lime (an alkaline substance) into the lake water. However, this solution is very expensive. Less optimistic scientists are trying to breed acid tolerant fish. These, measures, however are far from ideal. The solution to acid rain can only come from cooperation between industry, Government, and scientists.
For what reason is the Adirondack area called one of the wildest regions in the US?
A.Only primitive people live in the area.
B.Acid rain has produced a deadly effect upon this region.
C.The area has never been exploited for industrial purposes.
D.Only wild animals are found in the area.
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