第1题
A.Configuretheterminalserversothatuserslogonbyusinglocaluseraccounts
B.Configuretheterminalserversothatuserslogonbyusingdomainaccounts
C.ConfiguretheservertorunSalesForceMaxinadedicatedwindowwhenauserlogsontotheterminalserver
D.ConfiguretheservertoalloweachusertohaveaWindowsdesktopwhentheuserlogsontotheterminalserver
E.UsesoftwarerestrictionpolicesinGroupPolicyobjects(GPOs)thatapplytotheterminalserver
F.UseAppsec.exetorestrictapplicationsontheterminalserver
第2题
A.The lack of a qualified sales force.
B.Lower price in suburban shopping malls.
C.Unpleasant highway commuting.
D.Limited land available.
第3题
A company can export its product in two ways. It can hire independent international 【C4】______ middlemen (indirect exporting) or handle its own exporting (direct exporting).
Indirect exporting is more common in companies just 【C5】______ to export. First, it involves less investment. The firm does not have to have an overseas sales force or a set of contacts. Second, it involves less risk. International marketing middlemen—domestic-based export merchants or agents, or 【C6】______ organizations--bring know-how and services to the relationship, and the seller normally makes fewer mistakes.
Sellers approached by foreign buyers are likely to use direct exporting. So will sellers whose exporters 【C7】______ large enough to do their own exporting. The investment and risk are somewhat greater, but so is the potential return.
The company can carry on direct exporting in several ways. First, it can set up a domestic 【C8】______ department that 【C9】______ export activities. Or it can set up an overseas sales branch that handles sales, distribution, and perhaps promotion. The sales branch gives the seller more presence and program control in the foreign market. It often 【C10】______ a display center and customer service center. Or the company can send home-based sales representatives abroad at certain times to find business. Finally, the company can do its exporting through foreign-based distributors who buy and own the goods, or through foreign-based agents who sell the goods on behalf of the company.
【C1】______
A.enter into
B.enter on
C.enter up
D.enter
第4题
&8226;Which expert's advice (A, B, C or D) does each statement (1-7) refer to?
&8226;For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.
&8226;You will need to use some of these letters more than once.
Flacks is a UK-based company that produces fashion accessories for
women. How can it continue to grow its business?
A Susan Falmer
Faced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension -this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.
B Mesut Guzel
They have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.
C Gary Wilmot
In order to beat their rivals in a highly competitive market, Flecks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.
D Michal Kaminski
The demand for fashion acessories is relatively fiat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.
It would be advisable for Flacks to consult customers before developing a new product.
第5题
Who is the message intended for?
A.New customers.
B.Company employees.
C.Sales representatives.
D.Technicians.
第6题
A、Territorial sales structure
B、Product sales structure
C、Market/Customer sales structure
D、Mixed sales structure
第7题
B.Aproductsales-forcestructureisusedwhenacompanyhasonlyoneproductline
C.Aproductsales-forcestructurerequireseverysalespersontobeanexpertinalltheproductcategoriesofthecompany.
D.Aproductsales-forcestructureorganizesthesalesforcealongcustomerorindustrylines.
E.Aproductsales-forcestructureusesasinglesalesforceacrossdifferentproductlines.
第8题
performance of execution?
Statement 1:
if NOT EXISTS ( select * from publishers where state = 'NY')
begin
SELECT 'Sales force needs to penetrate New York market'end
else
begin
SELECT 'We have publishers in New York'
end
Statement 2:
if EXISTS ( select * from publishers where state = 'NY')
begin
SELECT 'We have publishers in New York'
end
else
begin
SELECT 'Sales force needs to penetrate New York market'
end
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