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[主观题]

The sales force and other marketing functions should work separately when creating value for customers.

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更多“The sales force and other marketing functions should work separately when creating value for custome…”相关的问题

第1题

YouneedtodesigntheconfigurationononeWindowsServer2003terminalserverthathoststheSalesForceMaxapplicationtomeetsecurityrequirements.Whichthreeactionsshouldyoutake?()

A.Configuretheterminalserversothatuserslogonbyusinglocaluseraccounts

B.Configuretheterminalserversothatuserslogonbyusingdomainaccounts

C.ConfiguretheservertorunSalesForceMaxinadedicatedwindowwhenauserlogsontotheterminalserver

D.ConfiguretheservertoalloweachusertohaveaWindowsdesktopwhentheuserlogsontotheterminalserver

E.UsesoftwarerestrictionpolicesinGroupPolicyobjects(GPOs)thatapplytotheterminalserver

F.UseAppsec.exetorestrictapplicationsontheterminalserver

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第2题

A.The lack of a qualified sales force.

B.Lower price in suburban shopping malls.

C.Unpleasant highway commuting.

D.Limited land available.

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第3题

The simplest way to 【C1】______ a foreign market is through exporting. The company may passively export its surpluses from time to time, or it may actively make a commitment to 【C2】______ exports to a particular market. In either case, the company produces all its goods in the home country. It may or may not modify them for the export market. Exporting 【C3】______ the least change in the company's product lines, organization, investments, and mission.

A company can export its product in two ways. It can hire independent international 【C4】______ middlemen (indirect exporting) or handle its own exporting (direct exporting).

Indirect exporting is more common in companies just 【C5】______ to export. First, it involves less investment. The firm does not have to have an overseas sales force or a set of contacts. Second, it involves less risk. International marketing middlemen—domestic-based export merchants or agents, or 【C6】______ organizations--bring know-how and services to the relationship, and the seller normally makes fewer mistakes.

Sellers approached by foreign buyers are likely to use direct exporting. So will sellers whose exporters 【C7】______ large enough to do their own exporting. The investment and risk are somewhat greater, but so is the potential return.

The company can carry on direct exporting in several ways. First, it can set up a domestic 【C8】______ department that 【C9】______ export activities. Or it can set up an overseas sales branch that handles sales, distribution, and perhaps promotion. The sales branch gives the seller more presence and program control in the foreign market. It often 【C10】______ a display center and customer service center. Or the company can send home-based sales representatives abroad at certain times to find business. Finally, the company can do its exporting through foreign-based distributors who buy and own the goods, or through foreign-based agents who sell the goods on behalf of the company.

【C1】______

A.enter into

B.enter on

C.enter up

D.enter

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第4题

&8226;Look at the statements below and the advice of four market experts on the opposite page.

&8226;Which expert's advice (A, B, C or D) does each statement (1-7) refer to?

&8226;For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.

&8226;You will need to use some of these letters more than once.

Flacks is a UK-based company that produces fashion accessories for

women. How can it continue to grow its business?

A Susan Falmer

Faced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension -this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.

B Mesut Guzel

They have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.

C Gary Wilmot

In order to beat their rivals in a highly competitive market, Flecks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.

D Michal Kaminski

The demand for fashion acessories is relatively fiat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.

It would be advisable for Flacks to consult customers before developing a new product.

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第5题

听力原文: In July our company launched Servelink to connect technical support with our front line customer service representatives. The goal was to streamline consumer problem resolution by putting the sales force in instant interaction with our qualified technicians to solve complex problems. Between October and November, an average of 280 messages per day were sent via Servelink. The technicians were able to resolve an average of 220 tickets per day, increasing our efficiency by 14%. This resulted in increased satisfaction, as indicated by our poll in late November.

Who is the message intended for?

A.New customers.

B.Company employees.

C.Sales representatives.

D.Technicians.

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第6题

Which sales structure can be confusing for buyer when different sales forces are promoting different products of the same brand to the same buyer?

A、Territorial sales structure

B、Product sales structure

C、Market/Customer sales structure

D、Mixed sales structure

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第7题

Which of the following statements is true of a product sales-force structure?
A.Aproductsales-forcestructureischaracterizedbyspecializationalongproductlines.

B.Aproductsales-forcestructureisusedwhenacompanyhasonlyoneproductline

C.Aproductsales-forcestructurerequireseverysalespersontobeanexpertinalltheproductcategoriesofthecompany.

D.Aproductsales-forcestructureorganizesthesalesforcealongcustomerorindustrylines.

E.Aproductsales-forcestructureusesasinglesalesforceacrossdifferentproductlines.

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第8题

Question 7: Can you tell me what the difference of two SQL statements at

performance of execution?

Statement 1:

if NOT EXISTS ( select * from publishers where state = 'NY')

begin

SELECT 'Sales force needs to penetrate New York market'end

else

begin

SELECT 'We have publishers in New York'

end

Statement 2:

if EXISTS ( select * from publishers where state = 'NY')

begin

SELECT 'We have publishers in New York'

end

else

begin

SELECT 'Sales force needs to penetrate New York market'

end

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