Marketing is more concerned with creating, building, _________ and ________ relationships with customers.

In Andrew Grovels opinion, which is more important, marketing or technology?

A．Marketing is more important than technology.

B．Technology is more important than marketing.

C．Marketing is as important as technology.

In Andrew Grovels opinion, which is more important, marketing or technology?

A．Marketing is more important than technology.

B．Technology is more important than marketing.

C．Marketing is as important as technology.

In Andrew Grovels opinion, which is more important, marketing or technology?

A．Marketing is more important than technology.

B．Technology is more important than marketing.

C．Marketing is as important as technology.

From a certain farming region, trucks can carry vegetables to market in New Mexico in two days for a total cost of $ 300. A train will carry the vegetables there in four days for $200. If reducing time in transit is more important to the owner of the vegetables than is reducing the shipping bill, he or she will send the vegetables by truck. Which of the following is an assumption made in the passage above?

A．Vegetables can be sold more profitably when shipped by train than by truck.

B．Other than speed and cost, there are no significant differences between truck and train transportation from the farming region to New Mexico.

C．The time required to ship vegetables by train from the farming region to New Mexico could be reduced to two days if the price for this service were raised.

D．Most owners of vegetables in the region are more concerned with shipping costs than with the time involved in shipping vegetables to market.

E．Transportation of vegetables by truck is worth at least $ 200 per day to owners of the vegetables in the farming region.

Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).

1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()

2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()

3. According to the text, there are three types of media used in advertising.()

4. Product advertising is different from corporate advertising.()

5. This passage is mainly about the history of advertising.()

A、Research and development

B、Marketing and sales

C、Materials management

D、Production

E、Company infrastructure

The eco-tourism market

A．is more likely to impact on natural habitats.

B．is likely to restrict marketing of unethical tour operators.

C．is more likely to repatriate profits from local communities.

D．is likely to be more sustainable than mass tourism.