The reigning notion today is that the laws of economics are not, after all, suspended in cyberspace like the laws of gravity in outer space. Content needs to be paid for on the Web just as in any other medium. And it probably has to be paid for the same way most other things are paid for. by the people who use it. We tried charging the customers at Slate. It didn't work. Future experiments may be more successful. But meanwhile, let's look again at this notion that in every medium except the Internet, people pay for the content they consume. It's not really true.
TV is the most obvious case. A few weeks ago a producer from "Nightline" contacted Slate while researching a possible show on the crisis of content on the Internet. He wanted to know how on earth we could ever be a going business if we gave away our content for free. I asked how many people pay to watch "Nightline". Answer none. People pay for their cable or satellite transmission, and they pay for content on HBO, but "Nightline" and other broadcast programs thrive without a penny directly from viewers. There are plenty of differences, of course, and the ability of Web sites to support themselves on advertising is unproven. But "Nightline" itself disproves the notion that giving away content is suicidal.
Now, look at magazines. The money that magazine subscribers pay often doesn't even cover the cost of persuading them to subscribe. A glossy monthly will happily send out $20 of junk mail—sometimes far more to find one subscriber who will pay $12 or $15 for a yearly subscription. Why? Partly in the hope that she or he will renew again and again until these costs are covered. But for many magazines including profitable ones—the average subscriber never pays back the cost of finding, signing and keeping him or her. The magazines need these subscribers in order to sell advertising.
Most leading print magazines would happily send you their product for free, if they had any way of knowing (and proving to advertisers) that you read it. Advertisers figure, reasonably, that folks who pay for a magazine are more likely to read it, and maybe see their ad, than those who don't. So magazines make you pay, even if it costs them more than they get from you.
This madcap logic doesn't apply on the Internet, where advertisers pay only for ads that have definitely appeared in front of someone's "eyeballs". They can even know exactly how many people have clicked on their ads. So far advertisers have been insufficiently grateful for this advantage. But whether they come around or not, there will never be a need on the Internet to make you pay just to prove that you're willing. So maybe the Internet's first great cliché had it exactly backward: Information has been free all along. It's the Internet that wants to enslave it.
The predominant idea of today is that
A.information should be free in cyberspace.
B.content on the Web should be paid for.
C.the laws of economics are not applicable to cyberspace.
D.the laws of economics are as outdated as the laws of gravity.
第1题
下列关于Word的叙述中,错误的一条是( )。
(A)按工具栏中的“撤销”按钮可以撤销上一次的操作
(B)在普通视图下可以显示用绘图工具绘制图形
(C)最小化的文档窗口被放置在工作区的底部
(D)剪切板中保留的是最后一次剪切的内容
第2题
下列关于Word的叙述中,错误的一条是( )。
(A) 按工具栏中的“撤销”按钮可以撤销上一次的操作
(B) 在普通视图下可以显示用绘图工具绘制图形
(C) 最小化的文档窗口被放置在工作区的底部
(D) 剪切板中保留的是最后一次剪切的内容
第3题
下列关于Word的叙述中,错误的一条是( )。
(A) 按工具栏中的“撤销”按钮可以撤销上一次的操作
(B) 在普通视图下可以显示用绘图工具绘制图形
(C) 最小化的文档窗口被放置在工作区的底部
(D) 剪切板中保留的是最后一次剪切的内容
第4题
下列关于计算机的叙述中,不正确的一条是( )。
(A) 计算机由硬件和软件组成,两者缺一不可
(B) MS Word可以绘制表格,所以也是一种电子表格软件
(C) 只有机器语言才能被计算机直接执行
(D) 臭名昭著的CIH病毒是在4月26日发作的
第5题
下列关于计算机的叙述中,不正确的一条是( )。
(A)计算机由硬件和软件组成,两者缺一不可
(B)MS Word可以绘制表格,所以也是一种电子表格软件
(C)只有机器语言才能被计算机直接执行
(D)臭名昭著的CIH病毒是在4月26日发作的
第6题
A、单击Word的窗口最小化按钮可以结束Word的运行
B、按任意键可以取消已打开的下拉菜单
C、按组合键Alt+F4可以退出Word,结束运行
D、窗口最大化、最小化和还原三个按钮可以同时出现在Word窗口的右上角
第7题
下列关于计算机的叙述中,不正确的一条是
A.计算机由硬件和软件组成,两者缺一不可
B.MS Word可以绘制表格,所以也是一种电子表格软件
C.只有机器语言才能被计算机直接执行
D.臭名昭著的CIH病毒是在4月16日发作的
第8题
下列关于计算机的叙述中,不正确的一条是
A.计算机由硬件和软件组成,两者缺一不可
B.MS Word 可以绘制表格,所以也是一种电子表格软件
C.只有机器语言才能被计算机直接执行
D.臭名昭著的CIH 病毒是在4月26 日发作的
第9题
图文混排是Word的特色功能之一,下列叙述中错误的是
(A)Word提供了在封闭的图形中添加文字的功能
(B)Word提供了在封闭的图形中填充颜色的功能
(C)Word可以在文档中使用配色方案
(D)Word可以在文档中设置背景
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