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[主观题]

10, _______ markets are the markets in which corporations raise new capital.

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第1题

Tench Cars (Tench) is large national car manufacturing business. It is based in Essland, a country that has recently turned from state communism to democratic capitalism. The car industry had been heavily supported and controlled by the bureaucracy of the old regime. The government had stipulated production and employment targets for the business but had ignored profit as a performance measure. Tench is now run by a new generation of capitalist business people intent on rejuvenating the company’s fortunes.

The company has a strong position within Essland, which has a population of 200 million and forms the majority of Tench’s market. However, the company has also traditionally achieved a good market share in six neighbouring countries due to historic links and shared culture between them and Essland. All of these markets are experiencing growing car ownership as political and market reforms lead to greater wealth in a large proportion of the population. Additionally, the new government in Essland is deregulating markets and opening the country to imports of foreign vehicles.

Tench’s management recognises that it needs to make fundamental changes to its production approach in order to combat increased competition from foreign manufacturers. Tench’s cars are now being seen as ugly, pollutive and with poor safety features in comparison to the foreign competition. Management plans to address this by improving the quality of its cars through the use of quality management techniques. It plans to improve financial performance through the use of Kaizen costing and just-in-time purchasing and production. Tench’s existing performance reporting system uses standard costing and budgetary variance analysis in order to monitor and control production activities.

The Chief Financial Officer (CFO) of Tench has commented that he is confused by the terminology associated with quality management and needs a clearer understanding of the different costs associated with quality management. The CFO also wants to know the impact of including quality costs and using the Kaizen costing approach on the traditional standard costing approach at Tench.

Required:

Write to the CFO to:

(a) Discuss the impact of collection and use of quality costs on the current costing systems at Tench. (6 marks)

(b) Discuss and evaluate the impact of the Kaizen costing approach on the costing systems and employee management at Tench. (8 marks)

(c) Briefly evaluate the effect of moving to just-in-time purchasing and production, noting the impact on performance measures at Tench. (6 marks)

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第2题

Why was the new capital of the U.S.A. named Washington D.C.?The new capital of the U.S.A. was named Washington D.C. ______ him.

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第3题

听力原文:W: I can't bear it. They may be proud of their new facility, but frankly I'm disappointed. The nurses are not friendly and everything seems to be running behind schedule.

M: Not to mention the fact that it's noisy because no one observes visiting hours.

Q: Where are the two people complaining?

(17)

A.At a hotel

B.At a museum.

C.At a new hospital.

D.At a new supermarket.

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第4题

回答下列各题 ·Read the text below about opinions on China’S car market. ·In most of the lines(34-45),there is one extra word.It is either grammatically,incorrect or does not讯in with the meaning of the text.Some lines,however,are correct. ·If a Iine is correct.write CORRECT on your Answer Sheet. ·lf there is an extra Word in the line.write the extra word in CAPITAL LETTERS on your Answer Sheet. ·The exercise begins with two examples,(0 and 00).0 China’S thriving car market has huge business opportunities,but automakers 00 need to put more effod into the developing customer loyalty,according to a recent 34 survey.The survey was done by reseamh firm AC.Nielsen in Beijin9.or Shanghai 35 and Guangzhou,China’S most three major automobile markets.It said that 36 China’S individual car owners should still have not developed brand loyalty. 37 Though some specific brands have a monopoly in the market here,but they have 38 not completely won favor among local customers.It was revealed that about l l% 39 0f the people in Beijing had cars.putting that city in first place among the other 40 three.In Shanghai and Guangzhou.the rates were all 4%and 5%respectively. 41 Prices were largely responsible for that.When cars in Beijing are priced at around 42 1 39,000 yuan,while in Guangzhou they are at l 90,000 yuan,and in Shanghai, 43 about 220,00 yuan.Except for the deluxe models,most brands do not have a 44 competitive edge because consumers are not only SO aware of the 45 manufactures.In addition,car dealers need to improve their service to build up brand loyalty.China is expected to produce over 2.8 million cars this year, compared to slightly over 2 million last year. 34__________

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第5题

Normally a financial market consists of foreign exchange market, money market, bond market and equity market. The last two markets usually fall into the category of securities market or capital market.

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第6题

Which of the following is a disadvantage of global capital market?

A、A truly global market reduces the liquidity of investments.

B、The availability of capital is low in a global capital market.

C、Foreign investments may be driven by speculative flows in the market.

D、The cost of capital is more in a global market than a domestic market.

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第7题

听力原文:W: Can I help you? I'm Nancy, the clerk of Human Resources Department.

M: My name is Wang Fang, how do you do?

W: I see by your resume that you have been working?

M: Yes, I have worked for four years with a Canadian company.

W: Tell me what you know about our company, please.

M: Well, Mark Smith, who was the first president, founded the company in 1955. It has 1.5 billion dollars in capital; it employs 8,000 people, and it is the largest company in its field in Canada.

W: What do you know about our major products and our share of the market?

M: Your company products are mostly marketed in Canada and the United States, but particularly have sold very well here in China.

W: What made you decide to change your job?

M: Because I want to change my working environment and seek new challenges.

W: Do you like this job?

M: Yes.

W: What do you think is the most important qualification for a sales- person?

M: I think it is confidence in himself and his products.

W: I agree with you. Do you have any questions to ask about this job?

M: Yes, I like to know something about the salary.

W: I think the starting salary for a salesperson is between 1,500 -2,000 yuan. But the specific number will be determined according to your sales.

M: When can I get the final decision?

W: We cannot reach a final decision until we have talked to all of the other five applicants. Anyhow, we'll contact you within this month. See you.

M: Nice meeting you, too. Good - bye.

(20)

A.The CEO of the company.

B.The creator of the company.

C.The founder of Ottawa.

D.The manager of the department.

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第8题

听力原文:W: Tell me a little bit about yourself, please.

M: My name is David and I live in Shanghai. I was born in 1980, and my major in college was electrical engineering.

W: I see by your resume that you have been working?

M: Yes, I have worked for two years with an American company.

W: May I ask why you left the former company?

M: I would like to get a job in which I can further develop my career and seek new challenges.

W: Tell me what you know about our company, please.

M: I learned some information of your company via Internet. And I know that the company was founded in New York in 1950 by Mark Ward, who was also the first president. It has 2 billion dollars in capital; it employs 15,000 people, and it is the largest company in its field in the States.

W: What do you know about our products and our share of the market?

M: Your company's products are mostly marketed in Europe and the United States, but particularly has sold very well here in China. So I think in the future you'll find China to be a profitable market as well.

W: What kind of personality do you think you have?

M: Well, I approach things very enthusiastically, I think, and I don't like to leave things half-done. I'm very organized and capable.

W: What would you say are your weaknesses and strengths?

M: Well, I'm afraid I'm a poor speaker; however, I'm fully aware of this, so I've been studying how to speak in public. I suppose my strengths are I'm persistent and a fast-learner.

Questions 19 to 21 are based on the conversation you have just heard.

19. What's the relationship between the two speakers?

20. What can we know about the company according to the conversation?

21. What does the man think of himself?

(20)

A.Professor and student.

B.Boss and employee.

C.Interviewer and interviewee.

D.President and adviser.

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第9题

A financial market consists of foreign exchange market, money market, bond market and equity market. The last two markets usually fall into the category of ______.

A.preferred stock market or liquidation market

B.stock market or debt market

C.securities market or capital market

D.securities market or liquidation market

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第10题

Section A

Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A, B, C and D, and decide which is the best answer.

听力原文:M: They may be proud of their new building, but I’m disappointed. The waitresses are not friendly and the service is slow.

W: Not to mention the fact that the food is even worse.

Q: What are the people discussing?

(12)

A.A new restaurant.

B.A new hotel.

C.A new hospital.

D.A new library.

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