People in the _____ developed the custom of worshipping the moon by prostration and reveling under moonlight throughout the night.

In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they're looking for.

Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier", says senior analyst Blanc Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company's private intranet.

Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers' computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company's Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That's a prospect that horrifies Net purists.

But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the fight mix of interactivity, hospitality, and security, will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.

We learn from the beginning of the passage that Web business ______.

A．has been striving to expand its market

B．intended to follow a fanciful fashion

C．tried but in vain to control the market

D．has been booming for one year or so

In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they're looking for.

Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blanc Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company's private intranet.

Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers' computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company's Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commer-cial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That's a prospect that horrifies Net purists.

But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.

What do we learn about the present web business?

A．Web business is no longer in fashion.

B．Business-to-business sales are the trend.

C．Web business is prosperous in the consumer market.

D．Many companies still lack confidence in web business.

Kite flying is the sport of sending up into the air, by means of the wind, a light frame. covered with paper, plastic or cloth. The frame. can be one of many different shapes and is attached to a long string held in the hand or wound on a drum. Kites have a long history of practical application and many different types of kite have been developed to serve various purposes.

The ancient Chinese used bird-kites to carry ropes across rivers and valleys. The current folding kite which will dive excitingly is an improved type of such a kite. With its long flat body and single pair of bird-like wings, it looks just like a large bird in the air. The modern version is usually made of tissue-paper rather than the traditional silk.

Man-lifting kites were developed in ancient times, again by the Chinese, for getting information from walled cities and army camps. In fact, as recently as World War II , German U-boats flew kites from their towers to lift people into the air to watch the land. These kites, which are no longer in existence, were made of light-weight cloth. They were much larger and stronger than the Chinese ones. Their design, however, was simply that of the cutter kite. Smaller in size, this type of kite is still very popular as a toy for children, being easy to make with a diamond-shaped frame, no wings and brown-paper covering.

Box-kites are another type of kite found in toy shops today. The first box-kite, named for its box-like body, was developed in the nineteenth century to test theories of flight and this type of cotton-covered kite greatly assisted the success of early aeroplanes.

These kites are the ancestors of a heavier version of the box-kite, called the double box-kite, which consists of two main sections, placed side by side. Developed for the peacetime purpose of fishing in strong sea wind, it is the only modern kite described which has practical value. A long-lasting plastic material has to be used for this kite, which carries fishing lines.

36. The ancient Chinese bird-kites were usually made of light frames covered with ______.

A.silk

B.paper

C.cloth

D.plastic

37. The kites used by German U-boats in World War Ⅱ for the military purpose were made of ______.

A.brown paper

B.plastic material

C.light-weight cloth

D.traditional silk

38. The ancient Chinese man-lifting kites were used ______.

A.to carry ropes across rivers and valleys

B.for the military purpose

C.as toys for children

D.for fishing in strong sea wind

39. Which of the fllowin statements is not true?

A The frame. ofa kie is tacted to log sring held i the hand or wound on drum

B The frst box-kite was developed in the nineteth century

C. The cuter kite has a diamond shaped body but no wings

D The crrent folding kite is developed to test thories of fight.

40. The best title for this passage may be ______.

A.The Ancestors of Modern Kites.

B.The History of the Chinese Kites.

C.Different Types and Uses of Kites.

D.The Difference between Ancient and Modern Kites.

Kite

Kite flying is the sport of sending up into the air, by means of the wind, a light frame. covered with paper, plastic or doth. The frame. can be one of many different shapes and is attached to a long string held in the hand or wound on a drum. Kites have a long history practical application and many different types of kite have been developed to serve various purposes.

The ancient Chinese used bird-kites to carry ropes across rivers and valleys. The current folding kite which will dive excitingly is an improved type of such a kite. With its long flat body and single pair of bird like wings, it looks just like a large bird in the air. The modern version is usually made of tissue paper rather than the traditional silk.

Man-lifting kites were developed in ancient times, again by the Chinese, for getting information from walled cities and army camps. In fact, as recently as World War Ⅱ, German U-boats flew kites from their towers to lift people into the air to watch the land. These kites, which are no longer in existence, were made of lightweight cloth. They were much larger and stronger than the Chinese ones. Their design, however, was simply that of the cutter kite. Smaller in size, this type of kite is still very popular as a toy for children, being easy to make with a diamond-shaped frame, no wings and brown-paper covering.

Box kites are another type of kite found in toy shops today. The first box kite, named for its box-like body, was developed in the 19th century to test theories of flight and this type of cotton-covered kite greatly assisted the success of early airplanes. These kites are the ancestors of a heavier version of the box kite, called the double box kite, which consists of two main sections, placed side by side. Developed for the peacetime purpose of fishing in strong sea wind, it is the only modern kite described which has practical value. A long-lasting plastic material has to be used for this kite, which carries fishing lines.

The ancient Chinese bird-kites were usually made of light frames covered with ______.

A．silk

B．paper

C．cloth

D．plastic

Before the mid-nineteenth century, people in the United State eat most foods only in season. Drying, smoking, and salting could preserve meat for a short time, but the availability of fresh meat, like that of fresh milk, was very limited. There was no way to prevent spoilage. But in 1810, a French inventor named Nicolas Appert developed the cooking-and-sealing process of canning. And in the 1850's an American named Gail Borden developed a means of condensing and preserving milk. Canned goods and condensed milk became more common during the 1860's, but supplies remained low because cans had to be made by hand. By 1880, however, inventors had fashioned stamping and soldering machines that mass-produced cans from tinplate. Suddenly all kinds of food could be preserved and bought at all times of the year.

Other trends and inventions had also helped make it possible for Americans to vary their daily diets. Growing urban populations created demand that encouraged fruit and vegetable farmers to raise more produce. Railroad refrigerator car enabled growers and meat packers to ship perishables great distance and to preserve them for longer periods. Thus, by the 1890's, northern city dwellers could enjoy southern and western strawberries, grapes and tomatoes, previously available for a month at most, for up to six month of the year. In addition, increased use of iceboxes enabled families to store perishables. An easy means of producing ice commercially had been invented in the 1870's, and by 1900 the nation had more than two thousand commercial ice plants, most of which made home deliveries. The icebox became a fixture in most homes and remained so until the mechanized refrigerator replaced it in the 1920's and 1930's.

Almost every one now had a more diversified diet. Some people continued to eat mainly foods that were heavy in starches or carbohydrates, and not everyone could afford meat. Nevertheless, many families could take advantage of previously unavailable fruits, vegetables, and dairy products to achieve more varied fare.

During the 1860's canned food products were ______ .

A．shipped in refrigerator cars

B．a staple part of the American diet

C．available in limited quantities

D．unavailable in rural areas

The human body has developed its millions of nerves to be highly aware of what goes on both inside and outside of it. This helps us adjust to the outside world. Without our nerves and our brain, which is a system of nerves, we couldn't know what's happening. But we pay for our sensitivity. We can feel pain when the slightest thing is wrong with any part of our body. The history of torture (折磨) is based on the human body being open to pain.

But there is a way to handle pain. Look at the Indian fakir (苦行僧) who sits on a bed of nails. Fakirs can put a needle fight through an arm, and feel no pain. This ability that some humans have developed to handle pain should give us ideas about how the mind can deal with pain.

The big thing in withstanding pain is our attitude toward it. If the dentist says, "This will hurt a little," it helps us to accept the pain. By staying relaxed, and by treating the pain as an interesting sensation (感觉), we can handle the pain without falling apart. After all, although pain is an unpleasant sensation, it is still a sensation, and sensations are the stuff of life.

The human body has developed a system of nerves that enables us to______

A．stay relaxed

B．avoid pain

C．stand torture

D．feel pain

What is the point made by the example in the following paragraph? Thirty-four years ago, the man whose life we celebrate today spoke to us down there, at the other end of this Mall, in words that moved the conscience of a nation. Like a prophet of old, he told of his dream that one day America would rise up and treat all its citizens as equals before the law and in the heart. Martin Luther King’s dream was the American Dream. His quest is our quest: the ceaseless striving to live out our true creed. Our history has been built on such dreams and labors. And by our dreams and labors we will redeem the promise of America in the 21st century. (The Journey of Our America Must Go On）

A、Martin Luther King was like a prophet of old times.

B、Martin Luther King’s words moved the conscience of a nation.

C、We will redeem the promise of America in the 21st century by our dreams.

D、All citizens should be treated as equals before the law and in the heart.