3.（) Frank thinks”Because we have three new herbal ingredients in the formula, the production cost is 5% higher. We have to increase the price by at least 5% compared to our other shampoos.”

I think you will be interested in the new formula soap powder we have just introduced to the market.Half dozen samples of both have been shipped to you by UPS.The products are the result of years of research,and are likely to revolutionize all the chemical methods in use at present.A trial will convince you of their merits.

听力原文：W: Michael, have you seen the new Hollywood movie, Hannah Montana, The Movie? It is great. I love the story, especially the music; that's my favorite part.

M: Well, it is really not my cup of tea.

Q: What can we learn from the conversation?

(17)

A．The man likes the music of the movie.

B．The man doesn't take to the movie.

C．Both of the two speakers are fond of the movie.

D．The woman likes the plot best.

听力原文：M: Tonight we have Chris Davenport with us in the studio. Welcome to the program.

W: Thank you, Pat.

M: Now Chris, you've been working for the Canadian Export Development Agency for three years now. What does your job involve?

W: Well, my particular brief is Asian section—especially Japan and China. Now we work with Canadian firms explaining how they can start up or develop their export trade in these countries. One of my main responsibilities is to set up trade fairs so that our companies can exhibit their goods in these other countries.

M: Right. Sounds like a very demanding job. How do you cope with the pressure?

W: At first I didn't. It was very difficult because there were so many new things to learn and I found especially that negotiating was the hardest. It was something that didn't come to me naturally, but you get used to it.

M: What's the secret?

W: Well, you have to be organized, especially well organized, but it does help of course that we're part of a team and when the going gets tough we give each other a lot of support and help each other out. That's important. I've just recently come back from Beijing where we sponsored an electronics fair there. We had a total of 55 stands and we had over 200,000 visitor.

M: Wow, it's amazing!

W: Yeah. It was very successful but it did represent twelve months of really intensive preparation and, as you can guess, a lot of difficult negotiations.

M: Twelve months?! I mean is that normal Chris?

W: Well it does vary a lot. Beijing was a particular large trade fair and it did take that kind of time. But some of our smaller fairs, Canton for example, we had a small computering exhibition there in 1999. That took five months of planning. That's ,not a hard and fast rule, but basically about six months, depending on the kind of product being, exhibited, the network of contacts we already have in the host country, the location, things like that.

M: Well I see that, Now tell me Chris, you've just got back from Beijing. Where to next?

W: My next trip is to Tokyo in a couple of weeks. We're setting up a fair there to promote Canadian fashions and design. Fashion and design's new market for me and also for the agency. It's going to be a big challenge for us, but I'm really excited about it.

Questions:

27.What did Chris find most difficult to undertake when she started the job?

28.What help Chris to cope with the pressure?

29.How long does it usually take Chris m plan a trade fair?

30.Why is Chris excited about the fair in Tokyo in a couple of weeks?

(47)

A．To explain how Canadian firms could develop their export trade in Japan.

B．To organize between two and three trade fairs in different regions each year.

C．To learn many new things about exhibiting Canadian goods in foreign countries.

D．To negotiate with others.

听力原文：I've called this meeting because, as you're all probably aware, we have some security issues in this building. There have been a number of thefts and reports of unauthorized persons wandering around the premises. So, we have some new guidelines to deal with this. Some of these are just common sense; so, to begin with, can I ask you all to close any windows before you leave the building at night? From next month, all the office space will be air-conditioned and the windows will be sealed, so this will cease to be a problem. Next, the new I. D. swipe-card system will be in place from Monday, so if you haven't collected your card from Jenny, please do so before you go.

What is the purpose of the meeting?

A．To report thefts

B．To help unauthorized persons around the premises

C．To explain new security measures

D．To make a collection for Jenny who is leaving

In 1985, the Coca-Cola company made the decision to change the formula(配方) of its leading soft drink. The change was based on the findings of many market studies. These studies had shown that the general response to the new product was good. However, the change of the traditional. Coca-Cola by New Coke was rejected by the majority of drinkers. In fact, the company had to step back and restart production of the old formula of Coca-Cola.

The most important reason why New Coke was rejected was the emotional relationship that existed between drinkers and the old soft drink formula, Drinking Coca-Cola had become a tradition for many people over its 99 years of existence. The change made by the company was not only in Coke's formula but also in the traditional values and memories that it represented to the drinkers. "We had taken away more than the product Coca-Cola. We had taken away a little part of them and their past". The drinkers rejected this "improvement" because "they believed that Coke stood for traditional value,…so they felt betrayed when the product changed completely overnight".

Although a lot of research was done by Coca-Cola company, it didn't show the depth of drinkers' emotion for the product. The studies took many forms, but none of the tests was able to measure the degree of personal and emotional reactions caused by the disappearance of the old, traditional Coca-Cola. The weakness of the research was that it was mainly quantitative in form. The result was only numbers that could not show the deep meaning the product had for many people. A more extensive study focusing on the qualitative aspects of the change would perhaps have been able to demonstrate the close relationship existing between drinkers and product.

Coca-Cola company changed the formula in 1985 because ______.

A．it was rejected by the majority of drinkers

B．its market studies supported the change in the formula

C．it carried out many market research for expansion

D．it simply felt the need to make the change

1 Insomnia is underappreciated.

2 Many people would rather admit to their fetishes and contagious rashes than confess to insomnia. Insomnia is not merely a condition, at least not in our culture. It is a disorder. Insomnia is proof that you are not calm of mind, clear of conscience, at peace in your body. "Insomniac" sounds suspiciously like "maniac."

3 Anywhere you turn these days there's someone counseling us on how to avoid the insomnia plague, which, we're warned, can be caused by pizza, Scotch, depression, work, love, arthritis, coffee, red wails, Excedrin, Letterman and "Nightline". In short, insomnia is caused by life.

4 In a recent New York Times article on two new sleeping pills, one expert called insomniacs "one of the largest potential pharmaceutical markets in the world." Who needs tax cuts when you have sleep disorders to bolster the economy?

5 But hang on. Insomnia deserves a defense, not just a pill.

6 Especially in winter, I hear a lot of Chicagoans complain of insomnia, and it's certainly the season when my eyes are likely to pop open between 2 a. m. and 4 a.m. All of us who've ever suffered from insufficient sleep know its terrors—the crankiness, the disorientation, the hollow eyes, the bedraggled skin and spirit. We also know that one good night's sleep seems to cure almost everything, from premature aging to an Orwellian world view.

7 But the problem a lot of us mean when we talk about insomnia isn't insomnia. The problem is sleep deprivation, often caused by the lack of time to go back to sleep after a round of insomnia. Insomnia itself is something else, something that can come close to bliss.

8 Insomnia has given me exquisite moments in my life. In fact, it's when I finally gave in to my occasional insomniac bouts a few years ago that I came to relish those moments of stillness, freed from obligation, distraction and the hum of the busy, waking city.

9 In the tiny bedside light of 3 a. m. , with a concentration it's hard to muster in more chaotic hours, I've had the kind of ecstatic, fiercely engaged reading experiences it's hard to find past the age of 10. "A Fine Balance." "A Civil Action." Edward P. Jones' wonderful new novel, "The Known World." One reason I remember these books so vividly is that I read them in the quiet of the middle of the night, when words, feelings and ideas seep deeper than they do in ordinary waking hours. And does anybody who's not insomniac have time for magazines?

By saying "insomnia is caused by life" (Para. 3), the author means that ______.

A．any human being may be down with insomnia

B．any style. of life can lead to insomnia

C．any fragment of life can cause insomnia

D．any day of life can result in insomnia