The poem called The Vanity of Human Wishes, was critically celebrated and it became popula

Which work is written by Samuel?

A、Words and objects

B、The vanity of human wishes

C、Panopticon

D.H. Lawrence was born in a working class family in 1885 when England was at the full development of its industry. His father was a coal-miner, so he knew what it was like to be poor. But his mother straggled hard to help her children get better chances than his father had. Lawrence became a teacher, and so escaped the mining world of his father. But he never forgot it. He wrote many stories about the life of the miner's family, including his most famous novel Sons and Lovers, which is a portrait of Lawrence's own life. Many of his stories and novels are on men who work down the mines. He once said of the men in the coal mines: Here in this terrible hell, the men are most happy. He meant the comradeship of the miners, the fact that they lived simply, without wishes for power, without money, without health.

D.H. Lawrence was ______.

A．a coal-miner

B．a teacher of English

C．an English writer

D．anyone but a miner

D.H. Lawrence was born in a working class family in 1885 when England was at the full development of its industry. His father was a coal-miner, so he knew what it was like to be poor. But his mother straggled hard to help her children get better chances than his father had. Lawrence became a teacher, and so escaped the mining world of his father. But he never forgot it. He wrote many stories about the life of the miner's family, including his most famous novel Sons and Lovers, which is a portrait of Lawrence's own life. Many of his stories and novels are on men who work down the mines. He once said of the men in the coal mines: Here in this terrible hell, the men are most happy. He meant the comradeship of the miners, the fact that they lived simply, without wishes for power, without money, without health.

D.H. Lawrence was ______.

A．a coal-miner

B．a teacher of English

C．an English writer

D．anyone but a miner

Section B – TWO questions ONLY to be attempted

For 11 years, Marco was a senior salesman at AQT, a company specialising in IT certification courses. During that time, AQT became the most successful and dominant training provider in the market.

Marco has now left AQT and established his own training company, iTTrain, aimed at the same IT certification market as his former employers. He wishes to offer premium quality courses in a high quality environment with high quality teaching. He has selected a number of self-employed lecturers and he has agreed a daily lecturing fee of $450 per day with them. He has also selected the prestigious CityCentre training centre as his course venue. It has a number of training rooms which hold up to nine delegates. Each training room costs $250 per day to hire. There is also a $10 per day per delegate charge for lunch and other refreshments. Although not a lecturer, Marco is an IT expert and he has already produced the relevant documentation for the courses iTTrain will run. He sees this as a sunk cost and is not concerned about recovering it. However, printing costs mean that there is also a $20 cost for the course manual which is given to every course delegate.

Marco has scheduled 40 courses next year, as he is limited by the availability of lecturers. Each course will have a maximum of nine delegates (determined by the room size) and a minimum of three delegates. Each course is three days long.

iTTrain has been set up with $70,000 of Marco’s own money. He currently estimates that fixed annual costs will be $65,000 (which includes his own salary) and he would like the company to return a modest profit in its first year of operation as it establishes itself in the market.

Marco is currently considering the price he wishes to charge for his courses. AQT charges $900 per delegate for a three-day course, but he knows that it discounts this by up to 10% and a similar discount is also offered to training brokers or intermediaries who advertise AQT courses on their own websites. Some of these intermediaries have already been in touch with Marco to ask if he would be prepared to offer them similar discounts in return for iTTrain courses being advertised on their websites. There are also a number of cheaper training providers who offer the same courses for as little as $550 per delegate. However, these tend to focus on self-financing candidates for whom price is an issue. These courses are often given in poor quality training premises by poorly motivated lecturers. Marco is not really interested in this market. He wants to target the corporate business market, where quality is as important as price and the course fee is paid by the delegate’s employer. He is currently considering a price of $750 per delegate.

During his employment at AQT, Marco collected statistics about courses and delegates. Figure 1 shows the data he collected showing the attendance pattern over 1,000 courses.

Figure 1: Analysis of attendance at 1,000 AQT courses

Required:

(a) Suggest a pricing strategy for iTTrain, including an evaluation of the initial price of $750 per delegate suggested by Marco. Your strategy should include both financial and non-financial considerations. (16 marks)

(b) Physical evidence, people and process are three important elements of the marketing mix for services.

Analyse the contribution each of these three elements could make to the success of iTTrain’s entry into the IT certification market. (9 marks)

Yeats was beginning to use a vocabulary freshly minted from the treasury of Gaelic literature, and many of the shorter poems in The Countess Kathleen and Various Legends and Lyrics (1892) deal with a mythology Ireland had well nigh forgotten and England never known. For Arthur and his Round Table Yeats substituted the very different Conchubar and his Red Branch Warriors, and Finn and his Fenians. The Red Branch cycle of legends included Fergus, whom Ness had tricked out of his kingdom so that her son Conchubar could rule over Ulster in his stead, and in Fergus and the Druid Yeats makes him avid for dreaming wisdom. Fergus was the unwitting agent of the doom of the Sons of Usna, Naoise the lover of Deirdre and his brothers Ardan and Ainle, who had accompanied the lovers to Scotland when they fled from Conchubar's wrath, for Deirdre was Conchubar's intended bride. Fergus had persuaded them to return against the wishes of Deirdre and had been tricked out of acting as their safe conduct. He joined with Maeve, Queen of Connaught, after this, in her raid on Ulster, in which Cuchulain achieved his great fame as Ulster's champion. Cuchulain is the Achilles of the Irish Saga, and he appears throughout Yeats's plays and poems, as warrior, as husband of Emer, as lover of Eithne Inguba, and of Aoife, as the unknowing killer of his own son and finally as victim of the sea.

Yeats differed from other poets in that he used ______.

A．Greek mythology

B．the Arthurian legend

C．Gaelic allusions

D．the story of Fergus and Conchubar

Yeats was beginning to use a vocabulary freshly minted from the treasury of Gaelic literature, and many of the shorter poems in The Countess Kathleen and Various Legends and Lyrics (1892) deal with a mythology Ireland had well nigh forgotten and England never known. For Arthur and his Round Table Yeats substituted the very different Conchubar and his Red Branch Warriors, and Finn and his Fenians. The Red Branch cycle of legends included Fergus, whom Ness had tricked out of his kingdom so that her son Conchubar could rule over Ulster in his stead, and in Fergus and the Druid Yeats makes him avid for dreaming wisdom. Fergus was the unwitting agent of the doom of the Sons of Usna, Naoise the lover of Deirdre and his brothers Ardan and Ainle, who had accompanied the lovers to Scotland when they fled from Conchubar's wrath, for Deirdre was Conchubar's intended bride. Fergus had persuaded them to return against the wishes of Deirdre and had been tricked out of acting as their safe conduct. He joined with Maeve, Queen of Connaught, after this, in her raid on Ulster, in which Cuehulain achieved his great fame as Ulster's champion. Cuehulain is the Achilles of the Irish Saga, and he appears throughout Yeats's plays and poems, as warrior, as husband of Emer, as lover of Eithne Inguba, and of Aoife, as the unknowing killer of his own son and finally as victim of the sea.

Yeats differed from other poets in that he used ______.

A．Greek mythology

B．the Arthurian legend

C．Gaelic allusions

D．the story of Fergus and Conchubar

Peter wishes that he _____law instead of literature when he was in college.

A. could study B. studied C. had studied D. would study

Mary wishes that she __ law instead of history when she was in college. A．had studied B．studies C．has studied D．studied

Which of the following is NOT guaranteed in the Bill of Rights?

A.The freedom of religion.

B.The freedom of searching a person ’s home by police.

C.The freedom of speech and of the press.

D.The right to own weapons if one wishes.