Advertisers now place "banners", links to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web sites as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we'll click on that banner that sparks our interest and thus, in theory, buy the products advertised.
Initial results have been positive. Web sites report a huge inflow of cash, both from the advertisers who tempt customers in with the banners and the hosting web sites, which are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology, the volume of buying is increasing, leading to even greater profits.
The current situation, however, is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals, web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances, a negative image that is hurting sales, since users are now less reluctant to click on those banners, preferring not to support the system that puts them in place. If Internet advertising is to continue to be a viable and profitable business practice, new methods will need to be considered to reinvigorate the industry.
With the recent depression in the technology sector and slowing economy, even new practices may not do the trick. As consumers are saving more and frequenting traditional real estate businesses over their Internet counterparts, the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the World Wide Web is the wave of the future or simply an impulse activity whose whim has passed.
Notes:
on a whim 心血来潮
surf v. 冲浪
in theory 在理论上,顺理成章
hosting 访问率高的
call... into question质疑,对...... 提出疑问
It can be learned from the first paragraph that Internet advertising
A.has taken the place of more traditional methods of advertising.
B.is one of the most effective ways to make profits on the web.
C.is paralleling advertising methods in traditional business settings.
D.seeks to tempt customers through impulse shopping methods.
第1题
下更有关旅费证价值栏的填写,说法不正确的是()
A.除另有规定外,指定运输旅费证的“VALUE FOR EXCHANGE”栏内应填写始发国货币表示的金额
B.除另有规定外,非指定运输旅费证的“VALUE FOR EXCHANGE”栏内应填写付款货币表示的金额
C.除另有规定外,指定运输旅费证的“VALUE FOR EXCHANGE”栏内应填写付款货币表示的金额
D.除另有规定外,非指定运输旅费证的“VALUE FOR EXCHANGE”栏内应填写始发国货币表示的金额
第2题
填开价值递减的旅费证时,应在“承兑价值从原始价值或剩余价值中减除”栏内()。
A.划横线
B.画斜线
C.打×
D.打√
第3题
A.旅费证分为两大类
B.旅费证分为承运人填开和代理人填开两大类
C.旅费证分为供承运人和供代理人使用两大类
D.旅费证分为指定运输和非指定运输两大类
第4题
某一旅费证号码为7814031564785,下列说法错误的是()
A.表示该票证是旅费证
B.表示该票证有三张换取服务联
C.以上说法都对
D.以上说法都不对
第7题
指定运输的旅费证的价值限额为()
A.USD750或等值货币
B.USD350或等值货币
C.该项运输的实际价值
D.CNY750或等值货币
第8题
下列关于旅费的组成,说法正确的是()
A.旅费证和客票都有会计联、旅客联和出票人联
B.旅费证和客票都有会计联、乘机联和出票人联
C.旅费证和客票不同的是旅费有乘机联
D.旅费证和客票不同的是客票有换取服务联
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