It was clear that at this stage the success of the Benetton business lay in the strength of the family. In 1975 Luciano married the 20-year-old Marina Salomon who worked in one of his shops. After careful research, Benetton opened his first shop in the USA, in Manhattan, New York, where it attracted some very special customers including Princess Diana and Jackie Onassis. In 1982 Luciano was introduced to Oliviero Toscani, the photographer who was to change the image (形象) of Benetton forever.
Although Benetton was growing very quickly, they needed an international image and for this reason in the early 1980s they decided to provide money for Formula 1 motor racing. This was followed by the advertising campaigns (广告攻势) for which the company became famous.
Luciano Benetton succeeded in turning the company he started in the 1950s into one of the world's most successful businesses but he paid a high personal price. He spent so much of his life working and traveling that he lost touch with his family and friends.
What did Luciano Benetton's father hope he would do?
A.Sell clothes.
B.Build a factory.
C.Learn medicine.
D.Run a bicycle business.
第4题
A.保险合同是双务合同
B. 保险合同是附和合同
C. 保险合同是射幸合同
D. 保险合同是最大诚信合同
E. 保险合同是可保利益合同
第9题
A.保险合同是双务合同
B.保险合同是诺成性合同
C.保险合同是射幸合同
D.保险合同是最大诚信合同
E.保险合同是格式合同
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