第1题
第2题
A new internet service
Looking for "The Fugitive?" Didn't get enough "Eight Is Enough?" Would you like to "Welcome Back, Kotter" one more time?
Warner Brothers is preparing a major new Internet service that will let fans watch full episodes from more than 100 old television series. The service, called In2TV, will be free, supported by advertising, and will start early next year. More than 4 800 episodes will be made available online in the first year.
The benefit of the new technology
The move will give Warner a way to reap new advertising revenue from a huge trove of old programming that is not widely syndicated.
Programs on In2TV will have one to two minutes of commercials for each half-hour episode, compared with eight minutes in a standard broadcast. The Internet commercials cannot be skipped.
America Online, which is making a broad push into Internet video, will distribute the service on its Web portal. Both it and Warner Brothers are Time Warner units. An enhanced version of the service will use peer-to-peer file-sharing technol0gy to get the video data to viewers.
Warner, with 800 television programs in its library, says it is the largest TV syndicator. It wants to use the Internet to reach viewers rather than depend on the whims of cable networks and local TV stations, said Eric Frankel, the president of Warner Brothers' domestic cable distribution division.
"We looked at the rise of broadband on Internet and said, 'Let's try to be the first to create a network that opens a new window of distribution for us rather than having to go hat in hand to a USA or a Nick at Night or a TBS,'" Mr. Frankel said.
Warner's offering comes at a time when television producers and networks are exploring new ways to use digital technology to distribute programs.
The Competition among different distributors
Many of the recent moves include charging viewers for current programs. ABC has started selling episodes of some programs to download to Apple Pods for $1.99. And NBC and CBS announced last week that they would sell reruns of their top new shows for 99 cents an episode through video-on-demand services. CBS is working with Comcast and NBC with DirecTV. The CBS programs to be sold on Comcast include commercials, but viewers can skip them. The NBC programs on DirecTV and the ABC programs from Apple have no commercials.
Of the media companies' new experiments, Peter Storck, president of the Points North Group, a research firm, remarked, "They are saying let's take the plunge, put the content out there, and figure out how to monetize it." Programs on In2TV will range from recently canceled series like "La Femme Nikita' to vintage shows like "Maverick" from the early 1960's . Other series that will be available include "Chico and the Man," "Wonder Woman" and "Babylon 5."
"The company will offer a changing selection of several hundred episodes each month, rather than providing continuous access to all the episodes in a series," Mr. Frankel said, "so as not to cannibalize (拆分) potential DVD sales of old TV shows."
"And in the future, when Warner negotiates with cable networks to syndicate popular programs," Mr. Frankel-said, "the price will be higher if the network wants it kept off the Internet."
For AOL, the In2TV deal is part of a broad strategy to create a range of video offerings to attract people to its free AOL. com portal. It already offers some video news and sports programs from CBS News, ABC and CNN.
At the same time, it is creating programming aimed at women and young people, including an online reality series called "The Biz," giving contestants the chance to become a music producer, in conjunction with the Warner Music Group (which is no longer owned by Time Warner).
Next month AOL
A.Y
B.N
C.NG
第3题
When does football registration begin?
A.In August
B.In September
C.In October
D.In November
第4题
A.Passive activities such as watching television and listening to music do not hinder the development of communication skills in children.
B.Most children have other opportunities, in addition to after-school hours, in which they can choose whether to play computer games or to interact with other people.
C.Children who do not spend all of their after-school hours playing computer games spend at least some of that time talking with other people.
D.Formal instruction contributes little or nothing to children"s acquisition of communication skills.
E.The mental skills developed through playing computer games do not contribute significantly to children"s intellectual development.
第5题
Before the widespread use of computers, managers could not make full use of large amounts of valuable information about a company's activities. The information either reached managers too late or was too expensive to be used. Today, managers are facing a wide range of data processing and information instruments. In place of a few financial controls, managers can draw on computer-based information systems to control activities in every area of their company. On any kinds of performance measures, the information provided by these systems helps managers compare standards with actual results, find out problems, and take corrective action before it is too late to make changes.
The introduction of computerized information systems has sharply changed management control in many companies. Even a neighborhood shopkeeper may now use computers to control sales, billing, and other activities. In large companies, electronic data processing systems monitor entire projects and sets of operations.
Now, there are about 24 million microcomputers in use in the United States—one for every 10 citizens. It is estimated that by 1996, 61 percent of American managers will be using some sort of electronic work station. In order for managers to be sure that the computer-based information they are receiving is accurate, they need to understand how computers work. However, in most cases they do not need to learn how to program computers. Rather, managers should understand how computerized information systems work; how they are developed; their limitations and costs; and the manner in which information systems may be used. Such an understanding is not difficult to achieve.
One research found that business firms were more successful in teaching basic information about computers to business graduates than they were in teaching business subjects to computer science graduates.
Today, conventional financial controls are still exercised in some minor areas such as billing and vocational training.
A.Right
B.Wrong
C.Not mentioned
第6题
Before the widespread use of computers, managers could not(51)full use of large amounts of valuable information about a company's activities. The information either(52)managers too late or was too expensive to be used. Today, managers are facing a wide(53)of data processing and information instruments. Managers can draw on computer-based information systems to control(54)in every area of their company. On any kinds of performance measures, the information provided by these systems helps managers compare standards(55)actual results, find problems, and take proper action(56)it is too late to make changes.
The(57)of computerized (电脑化) information systems has sharply changed management control in many companies. Even a neighborhood shopkeeper may now use computers to(58)sales, billing, and other activities.
Now, there are about 24 million microcomputers in(59)in the United States m one for every 10 citizens. It is(60)that by 1996, 61 percent of American managers will be using some sort of electronic work station. In order for managers to be sure that the computer-based information they are receiving is(61), they need to understand how computers work. However, in most(62)they do not need to learn how to program computers. Rather, managers should understand how computerized information systems work; how they are(63), their limitations and costs; and the manner in which information systems may be used.(64)an understanding is not difficult to achieve.
One research found that business firms were more successful in teaching(65)information about computers to business graduates than they were in teaching business subjects to computer science graduates.
A.take
B.have
C.make
D.get
第7题
In Hawaii, engineers have been able to actually make those vegetables live in cooler climates. That way they grow faster and taste better. What these engineers have been using is cold seawater. The temperature of seawater is much lower than the air temperature.
How do they use it? They placed pipes in the soil and the cold water flowing through them cools the earth. This stimulates plant growth and enables gardeners in tropical climates to grow crops from cooler climates.
Also, some of these pipes are exposed to the air and they make the moisture form. little water drops and thus irrigate the gardens. What is especially appealing about this process is that nothing damaging to the natural environment is being used.
Another innovative use for cold ocean water is to coal buildings. Engineers believe that, for example, the entire west coast of the United States could be air-conditioned using seawater.
We all know there are certain types of chemicals used in air conditioners, which not only pollute the air but also bring damage to the ozone. If we could cool the city by using seawater, the environment of the whole city will be improved and the ozone will be protected, which will be beneficial to ourselves in return.
(33)
A.Plants in Hawaii.
B.Uses for cold seawater.
C.Techniques for protecting environment.
D.The importance of saving energy.
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