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[主观题]

What is a global market segment Pick a market that you know something about, and describe the global segments for this market.

答案
Global
market segmentation is the process of dividing the world into distinct subsets
of customers that behave in the same way or have similar needs. Or as one author put it, it is “the process
of identifying specific segments – whether they be country groups or individual
consumer groups – of potential customers with homogeneous attributes who are
likely to exhibit similar buying behavior. Teenagers
are a good example of a global market segment.
No matter where you go in the world, teens are wearing jeans, eating at
a McDonald’s, listening to the same music and smoking.
更多“What is a global market segment Pick a market that you know something about, and describe the global…”相关的问题

第1题

A:Can you say something about Pop music in China? B: -- ( ).A、What is pop music?B、know
A:Can you say something about Pop music in China? B: -- ( ).

A、What is pop music?

B、know that.

C、I’ve never been to China.

D、Yes, I’d like to.

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第2题

As you know, 'being green" means that you care about the environment(环境) and that you do what you can to help the Earth. Recycling(回收利用)paper and cans, reducing waste, and pro-tecting wildlife are all examples of "green" activities.

This special green issue of National Geographic Kids is devoted to the environment. In fact, you' re being green simply by reading it. When you' re finished, you ' ll know a lot of things you probably did

n ' t know at all. And you ' ll be a greener citizen with a strong sense of environmental protection.

In this issue(一期杂志) you will discover how you can help the Earth face its five biggest en-vironmental problems. Animal behavior. specialist Jane Good all shares new ideas about how you can help wildlife. Answer actor Leonardo DiCaprio ' s call to action to help the environment. Just how green are you? Answer our questions on page 10 to find out. You may win a trip to Orlando, Flori-da. And there ' s a special pullout poster to hang on the wall.

61. The writer' s main purpose in writing this text is to_______.

[ A] persuade the reader to waste less

[ B ] explain the meaning of the word " green"

[ C] encourage people to buy this issue

[ D] call on people to protect the environment

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第3题

The Most Important Secret About Trust

What Is Trust?

You know when you have trust; you know when you don't have trust. Yet, what is trust and how is trust usefully defined for the workplace? Can you build trust when it doesn't exist? How do you maintain and build upon the trust you may currently have in your workplace? These are important questions for today's rapidly changing world.

Trust forms the foundation for effective communication, employee retention, and employee motivation and contribution of discretionary (自由决定的) energy, the extra effort that people voluntarily invest in work. When trust exists in an organization or in a relationship, almost everything is easier to achieve.

According to Dr. Duane C. Tway, Jr. in his 1993 dissertation, A Construct of Trust, "There exists today, no practical construct of Trust that allows us to design and implement organizational interventions to significantly increase trust levels between people. We all think we know what Trust is from our own experience, but we don't know much about how to improve it. Why? I believe it is because we have been taught to look at Trust as if it were a single entity."

The Three Constructs of Trust

Tway defines trust as "the state of readiness for unguarded interaction with someone or something". He developed a model of trust that includes three components. He calls trust a construct because it is "constructed" of these three components: the capacity for trusting, the perception of competence, and the perception of intentions. Thinking about trust as made up of the interaction and existence of these three components makes "trust" easier to understand. The capacity for trusting means that your life experiences have developed your current capacity and willingness to risk trusting others. The perception of competence is made up of your perception of your ability and the ability of others with whom you work in your current situation. The perception of intentions, as defined by Tway, is your perception that the actions, words, missions, or decisions are motivated by mutually-serving rather than self-serving motives.

Why Trust Is Critical in a Healthy Organization?

How important is building a trusting work environment? According to Tway, people have been interested in trust since Aristotle. Tway states,"Aristotle (384BC-322BC), writing in the Rhetoric, suggested that Ethos, the Trust of a speaker by the listener, was based on the listener's perception of three characteristics of the speaker. Aristotle believed these three characteristics to be the intelligence of the speaker (correctness of opinions, or competen'ce), the character of the speaker (reliability--a competence factor, and honest--measure of intentions), and the goodwill of the speaker (favorable intentions toward the listener). I don't think this has changed much even today."

Additional research by Tway and others shows that trust is the basis for much of the environment you want to create in your workplace. Trust is the necessary precursor (先兆)for:

?feeling able to rely upon a person,

?cooperating with and experiencing teamwork with a group,

?taking thoughtful risks, and

?experiencing believable communication.

How to Maintain Trust?

The best way to maintain a trusting work environment is to keep from injuring trust in the first place. The integrity of the leadership of the organization is critical. The truthfulness and transparency of the communication with staff is also a critical factor. The presence of a strong, unifying mission and vision can also promote a trusting environment.

Providing information about the rationale, background, and thought processes behind decisions is also an important aspect of maintaining trust. Another is organizational success; peo

A.Y

B.N

C.NG

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第4题

As you know, "being green" means that you care about the environment (环境) and that you do what you can to help the Earth. Recycling (回收利用) paper and cans, reducing waste, and protecting wildlife are all examples of "green" activities.

This special green issue of National Geographic Kids is devoted to environment. In fact, you're being green simply by reading it. When you're finished, you'll know a lot of things you probably didn't know at all. And you'll be a greener citizen with a strong sense of environmental protection.

In this issue(一期杂志) you will discover how you can help the Earth face its five biggest environment problems. Animal behavior. specialist Jane Goodall shares new ideas about how you can help wildlife. Answer actor Leonarde DiCaprio's call to action to help the environment. Just how green are you? Answer actor questions on Page 10 to find out. You may win a trip to Orlando, Florida. And there's a special pullout poster to hang on the wall.

The writer's main purpose in writing this text is to ______.

A.persuade the reader to waste less

B.explain the meaning of the word "green"

C.encourage people to buy this issue

D.call on people to protect the environment

点击查看答案

第5题

As you know, "being green" means that you care about the environment (环境) and that you do what you can to help the Earth. Recycling (回收利用) paper and cans, reducing waste, and protecting wildlife are all examples of "green" activities.

This special green issue of National Geographic Kids is devoted to environment. In fact, you're being green simply by reading it. When you're finished, you'll know a lot of things you probably didn't know at all. And you'll be a greener citizen with a strong sense of environmental protection.

In this issue(一期杂志) you will discover how you can help the Earth face its five biggest environment problems. Animal behavior. specialist Jane Goodall shares new ideas about how you can help wildlife. Answer actor Leonarde DiCaprio's call to action to help the environment. Just how green are you? Answer actor questions on Page 10 to find out. You may win a trip to Orlando, Florida. And there's a special pullout poster to hang on the wall.

The writer's main purpose in writing this text is to ______.

A.persuade the reader to waste less

B.explain the meaning of the word "green"

C.encourage people to buy this issue

D.call on people to protect the environment

点击查看答案

第6题

听力原文:W: Oh, where are we going?

M: I want to show you something.

W: I know, but what is it?

M: A farm. It's just down this road. It's a small place, but at least it would be our own,

W: A farm? How can we afford to buy a farm?

M: It isn't very large, only 40 acres. We wouldn't have to pay very much right now.

W: Is there a house on the place?

M: A small one, two bedrooms, but it needs to be fixed up a little. I can do the job myself.

W: OK. Is there enough space for a kitchen garden?

M: There is about half ah acre around the house. That's plenty of space.

W: Then we can grow our own fresh vegetables. And maybe keep a few chickens, couldn't we?

M: Yes, and we can probably grow a lot of our own food.

W: What are you thinking about growing, if we do take this place?

M: Well, it really isn't big enough for corn. I thought we might try to raise a crop of potatoes.

W: Potatoes? There are a lot of work.

M: We are used to hard work, aren't we?

W: Yes, we are, but the money. Do we have enough to get started? It seems like a dream.

M: I think we've saved enough. We can pay a little on the farm and maybe put a few dollars down on the tractor, too.

(23)

A.Buy a tractor.

B.Fix a house.

C.See a piece of property.

D.Sign a business contract.

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第7题

听力原文:M: Hello Linda. I'm glad I caught you before class. Did you know about the change in the examination schedule?

W: Change?

M: Yes. The last day of examinations for your group will be December the 2nd instead of November the 29th.

W: Is that definite? We were told they'd be on November the 26th, and then there was a rumor they'd be on December the 1st.

M: The schedule's gone to the printer. There can be no changes. It's definitely December the 2nd.

W: That's relief. I'm going to the US on December the 4th.

M: Are you one of the exchange students?

W: Yeah. I'm really looking forward to studying there. Do you know if their general science courses are anything like ours?

M: Actually all basic general science courses are fairly similar. You'll find you're behind in some things and ahead in others. I wouldn't worry too much about the course. You've been doing well on this one. Well, I'll expect it next week. Now, would you like to hear the details of the timetable?

W: Oh. Yes, please.

M: I've just finished putting it on the notice board downstairs. Basically you'll have four examinations. General Mechanics is in the morning of December the 1st, physics and maths are on the afternoon of the stone day. Communications and English are on the morning of December the 2nd and Earth Science in the afternoon.

(27)

A.November 26.

B.November 29.

C.December 2.

D.December 4.

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