What is the difference between consumer market and business market？

What is the main idea of the first paragraph?

A．Make a comparison between tapping the consumer market and business-to-business.

B．The shift of the focus of business on Web.

C．Consumer market is inferior to business-to-business.

D．Business-to-business marketing on the Internet can make more money.

The opening of the insurance market will expand business scale, intensify market ______and break monopoly.

A．challenge

B．encounter

C．opponent

D．competition

Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers.()

The international software market represents a significant business opportunity for U.S. microcomputer software companies, but illegal copying of programs is limiting the growth of sales abroad. If not dealt with quickly, international piracy of software could become one of the most serious trade problems faced by the United States.

72.Software piracy is already the biggest barrier to U.S. software companies entering foreign markets. One reason is that software is extremely easy and inexpensive to duplicate compared to the cost of developing and marketing the software. The actual cost of duplicating a software program, which may have a retail value of $ 400 or more, can be as little as a dollar or two—the main component being the cost of the diskette. 73. The cost of counterfeiting software is substantially less than the cost of duplicating watches, books, or blue jeans. Given that the difference between the true value of the original and the cost of the counterfeit is so great for software,international piracy has become big business. Unfortunately, many foreign governments view software piracy as an industry in and of itself and look tile other way.

U.S. firms stand to lose million of dollars in new business, and diminished U.S. sales nut only harm individual firms but also adversely affect the entire U.S. economy.

(71)

The difference between what happed in the 1970s and what is happening now is that ______.

A．much more oil was produced back in the 1970s than today

B．microscopic control is much better nowadays than in 1970s

C．current oil market have cushions thanks to governments" stockpiles

D．the oil situation enjoyed a more stability 40 years ago

Any difference between the fair market values of the securities and their cost is a realized gain or loss.()

The University as Business

A number of colleges and universities have announced steep

tuition increases for next year much steeper than the current,

very low, rate of inflation. They say the increases are needed because

of a loss in value of university endowments' heavily investing in common 1

stock. I am skeptical. A business firm chooses the price that maximizes

its net revenues, irrespective fluctuations in income; and increasingly the 2

outlook of universities in the United States is indistinguishable from those of 3

business firms. The rise in tuitions mayreflect the fact economic uncertainty 4

increases the demand for education. The biggest cost of being

in the school is foregoing income from a job (this isprimarily a factor in 5

graduate and professional-school tuition); the poor one' s job prospects, 6

the more sense it makes to reallocate time from the job market to education,

in order to make oneself more marketable. The ways which universities make themselves attractive to students 7

include soft majors, student evaluations of teachers, giving students

a governance role, and eliminate required courses. 8

Sky-high tuitions have caused universities to regard their students as

customers. Just as business firms sometimes collude to shorten the 9

rigors of competition, universities collude to minimize the cost to them of the

athletes whom they recruit in order to stimulate alumni donations, so the best

athletes now often bypass higher education in order to obtain salaries earlier

from professional teams. And until they were stopped by the antitrust authorities,

the Ivy League schools colluded to limit competition for the best students, by

agreeing not to award scholarships on the basis of merit rather than purely

of need-just like business firms agreeing not to give discounts on their best 10

customer.

The future of business lies not in selling products but in selling dreams and emotions, according to Rolf Jensen, director of the Copenhagen Institute for Futures Studies. In his new book, The Dream Society, he profiles six distinct "emotional markets".

The Market for Adventures offers customers safaris, theme parks, sports, and action/ adventure TV shows and movies.

Nike's ties to the "Adventure" market made it willing to pay a reported ＄400 million simply for the right to sponsor Brazil's outstanding national soccer team, thereby boosting the brand's image as the footwear of champions. Such an investment makes sense in a market where consumers find many products with comparable features and quality and must find some reason to choose one over the others.

The Market for Love, Friendship, and Togetherness has such offerings as perfume, gifts, home photography, restaurants, and entertainment.

Tapping the "Togetherness" market, Guinness Brewery has teamed with an Irish firm to establish a chain for "authentic" Irish pubs in cities around the world--where Irish charm and British beer sell briskly in each other's company.

The Market for Care recently offered a product that captured children's desire to nurture and care for pets. The Tamagotchi is a demanding little electronic puppy that beeps for attention from its owner. Real pets are becoming hotel amenities in some places.

The Who-Am-I Market offers products that proclaim their owner's identity, like fashion, automobiles, and accessories.

Louis Vuitton suitcases, for instance, tell a story that their owners want to tell the world: "I am an exciting person, gliding with perfect ease through pos}t hotels all over the world, and I do it in style. ' Other consumers may want their purchases to proclaim their environmental awareness, so they may buy "bird friendly" coffee, grown only in shaded areas so endangered birds may be preserved. Eco-Sustainable Shady coffee and Caribou Coffee's Rainforest Blend are among several such offerings.

The Peace of Mind Market features nostalgia, history, and antiques.

In rapidly changing times, many people seek the serenity of the familiar, be it the bistros of Paris or small-town life in the US. For instance, First National Bank in Brookings, South Dakota, proclaims, "We strive to maintain the small-town banking atmosphere while growing and changing with the technological age. "

The Conviction Market, last of the six markets, includes "green" products, humane testing, and worker welfare.

While many companies may be reluctant to become overly political, they can highlight their involvement in the community and market to their customers' need to make purchase that are in line with their convictions. Among companies taking this approach are British Petroleum, which uses its Web site to report on the company's Community Development Programme, and Mobil, which accentuates its concern for local populations of countries in which it does business.

Jenson believes that companies will increasingly let consumers in on the story-telling process. Companies will come to value storytellers not only in their creative advertising departments, but in executive positions, where refashioning a company's history and traditions into an appealing myth will be crucial for winning the enthusiasm of employees, the affection of customers, and the respect of the general public. As the stories get better, sales should soar.

What may be Roll Jensen's main purpose of classifying these six distinct markets?

A．To classify different companies into corresponding market.

B．To invite businesses to consider how to best profit from them.

C．To set some models for companies in the market.

D．To predict trends in the market.

According to Paragraphs 1 and 2, what do we learn about the present web business?

A．Web business is no longer in fashion.

B．Business-to-business sales are the trend.

C．Web business is prosperous in the consumer market.

D．Many companies still lack confidence in web business.