The market is going up tremendously. I don’t think we can keep the offer so long. I hopeyou can make up your mind as soon as possible 英译中

The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.

In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting (报价), what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.

Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.

In making market investigation, one should ______.

A．get enough information concerned

B．advertise his products

C．produce high quality goods

D．none of the above

The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.

In the international market, goods on sale coming from countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. (9) In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting (报价), what features their products have, who their regular customers are, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every no wand then. One of their purposes is to make market surveys on the spot.

Certainly, {ace-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.

In making market investigation, one should

A．-get enough information concerned

B．advertise his products

C．produce high-quality goods

D．none of the above

The report written by the marketing department showed that overall prices are up 7.5%_____the previous quarter.

A．while

B．since

C．during

D．within

Passage 2 Questions 6 to 10 are based on the following passage:

The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would he impossible to succeed in selling a product without first investigating the market.

In the international market, goods on sale coming from countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting (报价), what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor’s offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.

Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide’ us with such opportunities. Of course, there are some other ways of making market investigations.

第6题：In making market investigation, one should _______.

A. get enough information concerned B. advertise his products C. produce high quality goods D. none of the above

To understand the marketing concept, its only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the effective【M1】______ production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the need of the seller to produce goods and then convert【M2】______ them into money. Marketing, on the other hand, focuses on the wants of consumers. It firstly begins at analyzing the preferences and【M3】______ demands of consumers and then producing goods mat will satisfy them. This eye - on - the - consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find what the consumer wants to【M4】______ buy and then go around making it available for purchase.【M5】______ This concept does not imply that business is benevolent or that consumer satisfaction should be given priority by profit. There are【M6】______ always two sides to every business transaction—the firm and the customer—and each must be satisfied after trade occurs. Successful【M7】______ merchants and producers recognize that the surest route to profit is through understanding and catering consumers. A striking【M8】______ example of the importance of understanding the consumer was【M9】______ presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The nonacceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketing alongside the new.【M10】______

【M1】

To understand the marketing concept, ii is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.

Marketing, on the other hand focuses on the wants of consumers. It begins with first analyzing r.he preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.

This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction-the firm and the customer-and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!

测试题

The marketing concept discussed in the passage is, in essence_________.

A.a form of persuasive salesmanship

B.the customer-centred approach

C.making goods available for purchase

D.the practice of turning goods into money

Passage 2

Questions 6 to 10 are based on the following passage:

The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would he impossible to succeed in selling a product without first investigating the market.

In the international market, goods on sale coming from countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting (报价), what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor’s offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.

Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide’ us with such opportunities. Of course, there are some other ways of making market investigations.

6. In making market investigation, one should _______.

A. get enough information concerned

B. advertise his products

C. produce high quality goods

D. none of the above