?Read the findings below on psychology of consumption.
?Choose the best word to fill each gap from A. B. C or D on the opposite page.
?For each question 19-33, mark one letter(A, B, C or D).
Pricing and the Psychology of Consumption
Ask any executive how pricing policies influence the demand for a product or service, and you'll get a confident, well-reasoned reply。Ask that same executive how pricing policies affect consumption—the extent to which customers use products or services that they've (19) for—and you'll get a muted response at best. It is found that managers rarely, if ever, think about consumption when they (20) prices—and that be an (21) oversight.
For many executives, the idea that they should (22) consumers' attention to the price that was paid for a product or service is counterintuitive. Companies have long (23) to mask the costs of their goods and services in order to boost sales. And rightly (24) —if a company fails to (25) theinitial sale, it won't have to worry about consumption. To promote sales, health club managers encouragemembers to get the payment out of the (26) early;HMOs encourage automatic payroll deductions;and cruise lines bundle small, specific costs into a single, all-inclusive (27) .
However, executives may be discouraging consumption when they (28) those pricing practices. People are more (29) to consume a product when they are (30) of its cost—when they feel'out of pocket'. But (31) pricing practices such as advance sales, season tickets, and price bundling all serve to mask howmuch a buyer has (32) on a given product, decreasing the likelihood that the buyer will actually use it. And a customer who doesn't use a product is unlikely to buy that product again. Executives who (33) those pricing tactics without considering their impact on consumption may be trading off long-term customer retention for shorf-term increases in sales.
(19)
A.funded
B.paid
C.bought
D.expended
第3题
椎基底动脉供血不全()。
A.意识丧失是由于大脑半球弥散性损害
B.意识丧失是由于上行网状结构供血不足
C.意识丧失是由于广泛性发作性脑功能紊乱
D.意识丧失是由于广泛性一过性大脑供血不足
E.意识丧失是由于间脑压迫性病变
第5题
急性头痛后出现体温升高的是()
A.偏头痛发作
B.椎-基底动脉供血不足
C.小脑肿瘤
D.一氧化碳中毒
E.癔症性头痛
第7题
小脑的血供主要来自
A、大脑中动脉
B、大脑前动脉
C、椎-基底动脉系统
D、颈内动脉系统
E、颈外动脉系统
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