In talking about advertising, one should not think only in terms of a commercial on television, or an advertisement in the newspapers or periodicals. In its widest sense, advertising includes a host of other activities such as packaging, shop displays and --in the sense of communication- even the spoken word of the salesman. After all, the roots of advertising are to be found in the market place.
For many years it was thought that it was enough to produce goods and supply services. It is only more recently that it has become increasingly understood that the production of goods is a waste of resources unless those goods can be sold at a fair price within a reasonable time span. In the competitive society in which we live, it is essential that we go out and sell what we have to offer, and advertising plays an important role in this respect, whether selling at home or in export markets.
Approximately 2 percent of the UK gross national product is spent on advertising. But it must not be thought that this advertising tries to sell goods to consumers who do not want them. Of course, advertising does try to attract the interest of the potential consumer, but if the article when purchased does not match up to the standards that the advertising suggests that it will, it is obviously exceedingly unlikely that the article will sell well.
According to the text, advertising is important to ______.
A.every potential consumer in the world
B.large countries in the world
C.people with a high standard of living
D.a large number of people in the world
第1题
评价肾脏浓缩稀释功能较理想的指标是
A、24小时尿量
B、随机尿比重
C、晨尿折射率
D、禁饮后尿渗量
E、尿液总固体含量
第2题
用于评价肾脏浓缩功能较为理想的指标是
A.尿比密
B.尿中总固体含量
C.折射率
D.尿渗量
E.尿量
第3题
用于评价肾脏浓缩功能较为理想的指标是
A.尿比密
B.尿中总固体含量
C.折射率
D.尿渗量
E.尿量
第4题
用于评价肾脏浓缩功能较为理想的指标是
A.尿比密
B.尿中总固体含量
C.折射率
D.尿渗量
E.尿量
第5题
用于评价肾脏浓缩功能鞍为理想的指标是
A.尿比密
B.尿中总固体含量
C.折射率
D.尿渗量
E.尿量
第9题
用于准确评价肾脏浓缩功能较为理想的指标是
A、随机尿比密
B、尿中总固体含量
C、清晨尿折射率
D、禁饮后的尿渗透量
E、24小时尿量
第10题
评价肾脏浓缩一稀释功能的最好指标是
A、尿蛋白定性和定量
B、尿渗量
C、尿液pH值
D、尿比重
E、尿无机盐
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