Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye- on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
The marketing concept discussed in the passage is, in essence, ______.
A.the practice of turning goods into money
B.making goods available for purchase
C.the customer-centred approach
D.a form. of persuasive salesmanship
第3题
A.施工负责人在分派生产任务时,应对相关管理人员、施工作业人员进行书面安全技术交底
B.安全技术交底应按施工工序、施工部位、施工栋号分部分项进行
C.安全技术交底应由项目负责人组织
D.安全技术交底应由交底人、被交底人、专职安全员进行签字确认
第4题
A.施工负责人在分派生产任务时,应对相关管理人员、施工作业人员进行书面安全技术交底
B.安全技术交底应按施工工序、施工部位、施工栋号分部分项进行
C.安全技术交底应由项目负责人组织
D.安全技术交底应由交底人、被交底人、专职安全员进行签字确认
E.安全技术交底应结合施工作业场所状况、特点、工序、对危险因素、施工方案、规范标准、操作规程和应急措施进行交底
第8题
A.施工负责人在分派生产任务时,应对相关管理人员、施工作业人员进行书面安全技术交底
B.安全技术交底应按施工工序、施工部位、施工栋号分部分项进行
C.安全技术交底应结合施工作业场所状况、特点、工序,对危险因素、施工方案、规范标准、操作规程和应急措施进行交底
D.安全技术交底是根据项目大小及进展情况确定的
E.安全技术交底应由交底人、被交底人、专职安全员进行签字确认
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