Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
Although Coca-Cola Co: spent nearly $ 2 billion last year advertising its various brands around the globe, it saw its share of the critical U. S. cola market decline. Meanwhile, Pepsi Co. is riding a sizzling (火热的) Britney Spears-led ad. campaign to a bigger share, sod has launched an audacious (大胆的)assault on Coke's long-held sponsorships. The cola. fight is heating up. And Pepsi is landing most of the punches.
Pepsi's share of the U.S. carbonated soft-drink market rose to 31.65% last year, average Digest report. Coke brands, including Diet Coke and Sprite, still lead easily with a 43.7 % share--but that's down four-tenths of a point. Both companies' flagship colas, which together account for 1 of 3 sodas sold in the U.S., lost share last year. But Coke's lost more, and Pepsi scored big with new flavors Code Red and Lemon Twist.
Pepsi. Co. recently embarrassed its bigger rival by snatching away the National Football League sponsorship, which had been Coke's for 22 years. Coke dismisses the NFL setback as less important than the individual sponsorships it retains with two-thirds of the league's teams. "We're still an NFL sponsor," asserts Jeff Dunn, head of Coke in the Americas. He insists that the "passion point", for consumers is local teams. He says the cost of the league sponsorship had escalated (逐步高升) beyond its value. Beneath Coke's outward calm, executives are angry over the NFL loss. Now, some on Coke's board are sad to be upset that Pepsi outdid Coke's management. This Sets up a marketing competition later this year as Coke tries to tie itself to NFL from the bottom up, team by team, and Pepsi tries to do the same thing from the top down, leveraging its deal with the league.
Coke has hardly been sitting on its thumbs. Last year it brought out Diet Coke with lemon, and the company is now gearing up to launch Vanilla Coke. Yet if Wail Street is the judge of who's winning, there's no contest. Pepsi shares are trading near the an-time high and have almost doubled during Coke's long depression. Pepsi rates a strong buy from twice as many analysts. The news is not better for Coke among advertising expert. "There's nothing great going on ever there, "says marketing consultant AI Ries M Atlanta. He gives Pepsi far better marks for "effectively using visuals like Britney Spears to reinforce Pepsi's image that it is for the young generation". And for companies that sell very similar sugar water, image is everything.
Which of the following can be inferred from the Para 1?
A.The successful strategies for the sugar water industry.
B.The cola fight between Coke and Pepsi.
C.The reasons for the decline of Coke.
D.The importance of image in promotion plan.
第2题
以下血液生化检查结果中,能提示动脉硬化与高脂血症的是
A.血清Tc升高、TG升高或HDL—ch升高
B.血清TC升高、TG升高或HDL—ch降低
C.血清Tc升高、TG升高或LDL—ch降低
D.血清Tc升高、TG降低或LDL—ch升高
E.血清Tc升高、TG降低或HDL升高
第3题
A.血清TC升高、TG升高或HDL-ch降低
B.血清TC升高、TG降低或LDL-ch升高
C.血清TC升高、TG升高或CK升高
D.血清TC升高、TG升高或CK降低
E.血清TC升高、TG降低或HDL-ch升高
第4题
A.血清TC升高、TG降低或LDL-ch升高
B.血清TC升高、TG升高或LDL-ch降低
C.血清TC升高、TG降低或HDL升高
D.血清TC升高、TG升高或HDL-ch升高
E.血清TC升高、TG升高或HDL-ch降低
第5题
A.能明显降低血清TC、LDL水平、能中等程度降低血清TG水平、同时可使血清HDL水平轻度升高
B.仅能明显降低血清TC、LDL水平,而对血清TG者无影响
C.仅能中等程度降低血清TG水平,同时能升高血清HDL
D.仅可使血清HDL水平轻度升高,并降低血清TC、LDL水平
第6题
主要降低TC兼降TG的他汀类药物药理作用是
A.能明显降低血清TC、LDL水平、能中等程度降低血清TC水平,同时可使血清HDL水平轻度升高
B.仅能明显降低血清TC、LDL水平,而对血清TG者影响
C.仅能中等程度降低血清TG水平,同时能升高血清HDL
D.仅可使血清HDL水平轻度升高,并降低血清TC、LDL水平
E.能明显提高血清TC、LDL水平,而对血清TC影响较小
第8题
主要降低TC兼降TG的药物的他汀类约理作用是
A.能明显降低血清TC、LDL水平
B.能中等程度降低血清TG水平
C.可使血清HDL水平轻度升高
D.能明显提高血清TC、LDL水平
E.能明显降低血清TC、LDL水平、能中等程度降低血清TG、水平、同时可使血清HDL水平轻度升高
第9题
关于高脂血症叙述不正确的是
A、Ⅰ型标本外观透明
B、Ⅱa型易发生冠心病
C、Ⅱb型血清TC和TG均升高
D、Ⅲ型标本外观混浊
E、Ⅳ型血清TG升高
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