The main effect of showing a Coke picture to the test subjects before they drank was that
A.their taste reward centre told them to choose Coke rather than Pepsi
B.they suddenly remembered that they preferred Coke to Pepsi
C.they could tell the difference between Coke and Pepsi better than before
D.parts of the brain were stimulated, implying that the subjects were recalling Coke
第1题
ward centre?
A.Because that drink tasted better to the test subjects.
B.Because the test subjects were influenced by advertising.
C.Because that part of the brain produced an image of the favoured drink.
D.Because they saw pictures of their favoured drink before choosing.
第2题
About the 67 test subjects mentioned in paragraph 2, we can conclude that______.
A.they generally preferred Coke
B.they generally preferred Pepsi
C.Coke brand recognition was stronger than Pepsi brand recognition
D.there is essentially no difference in taste between Coke and Pepsi
第3题
Which of the following is NOT suggested in paragraph 1?
A.You are likely to believe what famous people tell you to believe.
B.A soft drink company is telling potential customers to follow their taste buds.
C.Advertisements indirectly influence the way people taste.
D.People generally remember advertisements very well.
第4题
What is the next paragraph likely to cover?
A.A comparison of the way the monkeys behaved and real economic behavior.
B.A second trading regime.
C.An explanation of the monkeys" behavior.
D.A conclusion on how this might affect theoretical economics.
第5题
The first trading regime mentioned in the final paragraph revealed that______.
A.monkeys don"t mind being deceived
B.monkeys like to take risks
C.monkeys don"t really understand the concept of a cash economy
D.monkeys will "buy" from a deceptive person if he offers a better deal
第6题
The researchers reduce the "cost" of apples in order to______.
A.see if the monkeys would "buy" more apples, as humans would
B.see if the monkeys understood the idea of a cash economy
C.see if the monkeys preferred apples or another kind of food
D.see what the monkeys would buy with only nine metal discs
第7题
How were the monkeys introduced to the idea of a cash economy?
A.They were told that metal discs could be traded for food.
B.They were given metal discs if they gave the researchers food.
C.They were shown the different values of three different kinds of food.
D.They were given some discs which researchers would exchange for food.
第8题
The capuchin monkey was chosen for the experiments because______.
A.it is from South America
B.it doesn"t understand the concept of money
C.it is often used in behavioral experiments
D.it is cute and friendly
第9题
Which of the following is true according to the text?
A.Head-offices have some control over asset federations.
B.Head-offices are no longer in control of project managers.
C.Asset managers teams are built by head office.
D.Project managers have complete freedom.
第10题
The author implies that the result of outsourcing______.
A.is freedom to generate new ideas
B.is business-as-usual
C.is a collection of projects
D.is a core competence
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