By saying "the youths incomes are almost entirely discretionary", the author means that th

The passage can be entitled

A．No Income, No Market.

B．Income and Spending of the Youth.

C．Direct and Indirect Spending of Children.

D．Premature Affluence in Society.

Which of the following is the best title for this passage?

A．Reading the Mind of the Market

B．Controlling the Consumers" Preferences

C．Improving the Styles of Advertising

D．Finding Out the Way to Predict

The last sentence of this passage implies that

A．if the experiments" results work well, customers will be likely to shop things according to the ads.

B．if the Harvard group succeeds in the research, they will attract more consumers into the market

C．corporations like Coca Cola, can employ the experiments in their own marketing.

D．consumers may discover that those ads will always annoy them by jingling and causing headaches.

What does "to speak to"(Line 8, Paragraph 2)mean?

A．To talk with.

B．To say to.

C．To communicate with.

D．To respond to.

Which of the following is true according to the passage?

A．People will lie when being questioned by the market researchers.

B．Stephen Kosslyn and Gerald Zaltman neglected the experiments and the study.

C．Harvard researchers have found some relation between people"s brain and behavior.

D．Many large organizations withdrew fund for the Harvard group"s further investigations.

Harvard researchers use scientific technology in the experiments because they

A．don"t believe the surveys done by the marketeers can reveal the truth.

B．want to find a direct way to predict future purchasing patterns in different markets.

C．want to find out how the ads influence people"s brain activity and emotional responses.

D．expect their experiments to alter the marketing strategies of products.

What is the authors attitude towards achieving the targets set up in the laws?

A．Confident.

B．Pessimistic.

C．Suspicious.

D．Indifferent.

We learn from the passage that

A．manufacturers are reluctant to spend a large sum of money on recycling their products.

B．manufacturers will shoulder a larger proportion of the costs of recycling.

C．innovative European laws don"t define clearly how to assign the responsibility.

D．innovative European laws are not applicable in many developing countries.

What disturbs electronics companies most according to Michelle ONeill?

A．The production of recycling facilities falls far short of demand.

B．The destruction of electronic products will cost a lot of money.

C．The waste-disposal process involves advanced technology.

D．Some essential materials have to be replaced.

The word "inundate"(Line 4, Paragraph 3)probably means

A．overwhelm.

B．destroy.

C．flood.

D．pollute.