From the failure of EuroDisney we can learn that
A.Europeans don"t like Disney"s cartoon characters.
B.American and European cultures are not convergent at all.
C.America and Europe have not so much in common as the company thought.
D.not all people around the world like cartoons.
第1题
Which of the following statements is true?
A.People in the south of Japan prefer sweet drinks while people in Tokyo like bitter ones.
B.7-Up sold badly in Shanghai because local people didn"t like the name of this drink.
C.7-Up remained on shelves in Shanghai because local people didn"t like drinking.
D.The Marlboro ad focused on the horse in Hong Kong because cowboy means coolie in the local dialect.
第2题
trict no-alcohol policy in France. "(Lines 9-10, Paragraph 3), the author means
A.IBM and Disney used to believe in Puritanism.
B.IBM and Disney have begun to sell alcohol in France.
C.IBM and Disney have had to give way to French alcohol companies.
D.IBM and Disney have had to make local adjustments to their products in France.
第3题
According to the author, multinationals should
A.sell the same thing in the same way everywhere.
B.pay attention to local and cultural differences.
C.start a global production line.
D.establish a neutral area.
第4题
By citing the example of Aurelio Peccei, the author intends to
A.prove "multinational" means borderless mobility.
B.explain the role of multinational corporation in internationalization of society.
C.describe some people"s desired model of future multinational corporations.
D.illustrate some people"s misunderstanding of "multinational".
第5题
It can be inferred that Freud and Darwin are similar in that their theories
A.have long been discredited.
B.provide good guide for further research.
C.are placed in the same category.
D.are concerned about human being.
第6题
According to Mark Solms, dreaming
A.takes place during the whole sleeping period.
B.involves a primitive part of the brain known as the pons.
C.is closely related to the "seeking" emotion.
D.starts at the same time as libido appears.
第7题
Jaak Panksepps study on a mouse proves that the seeking drive
A.originates in the limbic system.
B.involves parts of the forebrain.
C.controls how we respond to stimulus.
D.exists in many other animals.
第8题
Which of the following terms is equivalent to what Freud called libido?
A.Emotion.
B.Lust.
C.Seeking.
D.Urge.
第9题
Freud believed that aggression and libido
A.were the only two sources of psychic energy.
B.could sometimes surface in our conscious life.
C.affected our behaviour unconsciously.
D.could appear clearly in our dreams.
第10题
What can we learn about the feature of the robot-roaches?
A.They look much like the real roaches.
B.The programming of them will never be overridden by the real roaches.
C.They can behave like the biological cockroaches.
D.They can emit the same molecules that roaches use to identify their kin.
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