【C4】A．publicityB．penaltyC．popularityD．peculiarity

【C3】

A．illogical

B．illegal

C．improbable

D．improper

The challenge that newspapers faced from the website is______.

A．the display ads and the classified ads

B．the classified ads and the small text-ads

C．the small text-ads that appear alongside search engines

D．the localization of website and more elaborate service

By the first sentence of Excerpt 3 the author means that______.

A．he is fairly familiar with the cost of advertising

B．everybody knows well that advertising is money consuming

C．advertising costs money like everything else

D．it is worthwhile to spend money on advertising

anitizer.A woman stood in her kitchen, spraying the empty space in front of her as though using Mace against an imaginary assailant.She appeared very determined.Where others are satisfied with antibacterial-laced sponges, dish soaps, hand sanitizers and telephone wipes, here was a woman who sought to sterilize the air itself. Excerpt 2 During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products.But when factory production got into full swing and new products, e.g.processed foods, came onto the market, national advertising campaigns and brand naming of products became necessary.Before large-scale factory production, the typical manufacturing unit had been small and adaptable and the task of distributing and selling goods had largely been undertaken by wholesalers.The small non-specialized factory which did not rely on massive investment in machinery had been flexible enough to adapt its production according to changes in public demands. Excerpt 3 Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living. Excerpt 4 Search advertising—the small text-ads that appear alongside Google and Yahoo Searches—account for 40% of the online ad market.Another 20% goes to display ads and 18% to classified advertising.But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites provide localized and more elaborate services for online users. Excerpt 5 This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of Americas three big television networks, ABC, CBS and NBC predicts Advertising Age.It will, says the trade magazine, represent a "watershed moment" in the evolution of the Internet as an advertising medium.A 30-second prime-time TV ad was once considered the most effective—and the most expensive—form. of advertising.But that was before the Internet got going.And this week online advertising made another leap forward. Excerpt 6 Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on.Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade. If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention.But perhaps that is what the well-known television personality wants.

An example of a product which might well have been advertised during the early stages of the Industrial Revolution is______.

A．a cooking utensil

B．new child"s toy

C．tinned fruit

D．household soap

Which statement can be inferred from this article?

A．If a worker is doing very boring work, he will ask for more money surely.

B．Sometimes money doesn"t work so as to improve the productivity.

C．Workers prefer freedom when producing.

D．Diversity of jobs can improve the work efficiency.

Which statement can be inferred from this passage?

A．Each question has its proper time and place.

B．It is impolite to ask "how do you feel".

C．You won"t ask one person "how do you feel" when he is in a hurry.

D．It is easy to tell the truth when a person is very old.

.You should "write according to the outline given below: 1．互联网的出现及其应用 2．举例说明互联网都有哪些实用价值，并说明今后的发展 3．如何正确地利用互联网 Write your answers on the ANSWER SHEET.

【T20】

A.STOCKS AND SHARES

B.GET INTO THE STOCK EXCHANGE

C.FROM THE OLD ONE

D.OF TIME A.NEITHER ALLOWED TO BECOME PARTNERS IN STOCKBROKING FIRMS,NOR TO BE AUTHORIZED DEALERS IN【T13】______

B.THE NEW FLOOR IS GOING TO BE DIFFERENT【T14】______

C.IT IS ONLY A MATTER【T15】______

D.WOMEN HAVE BEEN TRYING TO【T16】______FOR MANY YEARS THE LONDON STOCK EXCHANGE HAS BEEN FAMOUS AS A PLACE FOR MEN ONLY, AND WOMEN USED TO BE STRICTLY FORBIDDEN TO ENTER.BUT THE WORLD IS CHANGING DAY BY DAY, AND EVEN THE STOCK EXCHANGE, WHICH SEEMED TO BE A MEN"S CASTLE, IS GRADUALLY OPENING ITS DOORS TO THE OTHER SEX ON 16 TH NOVEMBER 1971, A GREAT DECISION WAS TAKE

N.THE STOCK EXCHANGE COUNCIL (THE BODY OF MEN THAT ADMINISTERS THE STOCK EXCHANGE) DECIDED THAT WOMEN SHOULD BE ALLOWED ONTO THE NEW TRADING FLOOR WHEN IT OPENED IN 1973.BUT THE "CASTLE" HAD NOT BEEN COMPLETELY CONQUERE

D.THE FIRST GIRLS TO WORK IN "THE HOUSE" WERE NOT BROKERS OR JOBBERS.THEY WERE【T17】______.THEY WERE SIMPLY JUNIOR CLERKS AND TELEPHONE OPERATORS. 【T18】______.SEVERAL VOTES HAVE BEEN TAKEN IN "THE HOUSE" TO SEE WHETHER THEMEMBERS WOULD BE WILLING TO ALLOW WOMEN TO BECOME MEMBERS, BUT THE ANSWER HAS ALWAYS BEEN "NO".THERE HAVE BEEN THREE REFUSALS OF THIS KIND SINCE 1967.NOW WOMEN ARE ADMITTED, ALTHOUGH IN A VERY JUNIOR CAPACITY.TWO FORMS OF JOBBERS MADE AN APPLICATION TO THE STOCK EXCHANGE COUNCIL TO BE ALLOWED TO EMPLOY GIRL CLERKS.PERMISSION WAS FINALLY GIVE

N.A MEMBER OF THE STOCK EXCHANGE EXPLAINED AFTER THIS NEWS HAD BEEN GIVEN, "【T19】______.ALL THE JOBBERS WILL HAVE THEIR OWN STANDS, WITH SPACE FOR A TELEPHONE AND TYPEWRITERS , THEREFORE THERE WILL HAVE TO BE TYPISTS AND TELEPHONE OPERATORS.SO WOMEN MUST BE ALLOWED I

N." THIS DECISION DID NOT MEAN A VERY GREAT VICTORY IN THE WAR FOR EQUAL RIGHTS FOR WOME

N.HOWEVER, IT WAS A STEP IN THE RIGHT DIRECTIO

N.THE CHAIRMAN OF THE NEW BUILDING WILL EVENTUALLY LEAD TO WOMEN BEING ALLOWED TO HAVE FULL MEMBERSHIP OF THE STOCK EXCHANG

E.【T20】______; IT MUST HAPPE

N.

【T19】

A.STOCKS AND SHARES

B.GET INTO THE STOCK EXCHANGE

C.FROM THE OLD ONE

D.OF TIME A.NEITHER ALLOWED TO BECOME PARTNERS IN STOCKBROKING FIRMS,NOR TO BE AUTHORIZED DEALERS IN【T13】______

B.THE NEW FLOOR IS GOING TO BE DIFFERENT【T14】______

C.IT IS ONLY A MATTER【T15】______

D.WOMEN HAVE BEEN TRYING TO【T16】______FOR MANY YEARS THE LONDON STOCK EXCHANGE HAS BEEN FAMOUS AS A PLACE FOR MEN ONLY, AND WOMEN USED TO BE STRICTLY FORBIDDEN TO ENTER.BUT THE WORLD IS CHANGING DAY BY DAY, AND EVEN THE STOCK EXCHANGE, WHICH SEEMED TO BE A MEN"S CASTLE, IS GRADUALLY OPENING ITS DOORS TO THE OTHER SEX ON 16 TH NOVEMBER 1971, A GREAT DECISION WAS TAKE

N.THE STOCK EXCHANGE COUNCIL (THE BODY OF MEN THAT ADMINISTERS THE STOCK EXCHANGE) DECIDED THAT WOMEN SHOULD BE ALLOWED ONTO THE NEW TRADING FLOOR WHEN IT OPENED IN 1973.BUT THE "CASTLE" HAD NOT BEEN COMPLETELY CONQUERE

D.THE FIRST GIRLS TO WORK IN "THE HOUSE" WERE NOT BROKERS OR JOBBERS.THEY WERE【T17】______.THEY WERE SIMPLY JUNIOR CLERKS AND TELEPHONE OPERATORS. 【T18】______.SEVERAL VOTES HAVE BEEN TAKEN IN "THE HOUSE" TO SEE WHETHER THEMEMBERS WOULD BE WILLING TO ALLOW WOMEN TO BECOME MEMBERS, BUT THE ANSWER HAS ALWAYS BEEN "NO".THERE HAVE BEEN THREE REFUSALS OF THIS KIND SINCE 1967.NOW WOMEN ARE ADMITTED, ALTHOUGH IN A VERY JUNIOR CAPACITY.TWO FORMS OF JOBBERS MADE AN APPLICATION TO THE STOCK EXCHANGE COUNCIL TO BE ALLOWED TO EMPLOY GIRL CLERKS.PERMISSION WAS FINALLY GIVE

N.A MEMBER OF THE STOCK EXCHANGE EXPLAINED AFTER THIS NEWS HAD BEEN GIVEN, "【T19】______.ALL THE JOBBERS WILL HAVE THEIR OWN STANDS, WITH SPACE FOR A TELEPHONE AND TYPEWRITERS , THEREFORE THERE WILL HAVE TO BE TYPISTS AND TELEPHONE OPERATORS.SO WOMEN MUST BE ALLOWED I

N." THIS DECISION DID NOT MEAN A VERY GREAT VICTORY IN THE WAR FOR EQUAL RIGHTS FOR WOME

N.HOWEVER, IT WAS A STEP IN THE RIGHT DIRECTIO

N.THE CHAIRMAN OF THE NEW BUILDING WILL EVENTUALLY LEAD TO WOMEN BEING ALLOWED TO HAVE FULL MEMBERSHIP OF THE STOCK EXCHANG

E.【T20】______; IT MUST HAPPE

N.

【T18】

A.STOCKS AND SHARES

B.GET INTO THE STOCK EXCHANGE

C.FROM THE OLD ONE

D.OF TIME A.NEITHER ALLOWED TO BECOME PARTNERS IN STOCKBROKING FIRMS,NOR TO BE AUTHORIZED DEALERS IN【T13】______

B.THE NEW FLOOR IS GOING TO BE DIFFERENT【T14】______

C.IT IS ONLY A MATTER【T15】______

D.WOMEN HAVE BEEN TRYING TO【T16】______FOR MANY YEARS THE LONDON STOCK EXCHANGE HAS BEEN FAMOUS AS A PLACE FOR MEN ONLY, AND WOMEN USED TO BE STRICTLY FORBIDDEN TO ENTER.BUT THE WORLD IS CHANGING DAY BY DAY, AND EVEN THE STOCK EXCHANGE, WHICH SEEMED TO BE A MEN"S CASTLE, IS GRADUALLY OPENING ITS DOORS TO THE OTHER SEX ON 16 TH NOVEMBER 1971, A GREAT DECISION WAS TAKE

N.THE STOCK EXCHANGE COUNCIL (THE BODY OF MEN THAT ADMINISTERS THE STOCK EXCHANGE) DECIDED THAT WOMEN SHOULD BE ALLOWED ONTO THE NEW TRADING FLOOR WHEN IT OPENED IN 1973.BUT THE "CASTLE" HAD NOT BEEN COMPLETELY CONQUERE

D.THE FIRST GIRLS TO WORK IN "THE HOUSE" WERE NOT BROKERS OR JOBBERS.THEY WERE【T17】______.THEY WERE SIMPLY JUNIOR CLERKS AND TELEPHONE OPERATORS. 【T18】______.SEVERAL VOTES HAVE BEEN TAKEN IN "THE HOUSE" TO SEE WHETHER THEMEMBERS WOULD BE WILLING TO ALLOW WOMEN TO BECOME MEMBERS, BUT THE ANSWER HAS ALWAYS BEEN "NO".THERE HAVE BEEN THREE REFUSALS OF THIS KIND SINCE 1967.NOW WOMEN ARE ADMITTED, ALTHOUGH IN A VERY JUNIOR CAPACITY.TWO FORMS OF JOBBERS MADE AN APPLICATION TO THE STOCK EXCHANGE COUNCIL TO BE ALLOWED TO EMPLOY GIRL CLERKS.PERMISSION WAS FINALLY GIVE

N.A MEMBER OF THE STOCK EXCHANGE EXPLAINED AFTER THIS NEWS HAD BEEN GIVEN, "【T19】______.ALL THE JOBBERS WILL HAVE THEIR OWN STANDS, WITH SPACE FOR A TELEPHONE AND TYPEWRITERS , THEREFORE THERE WILL HAVE TO BE TYPISTS AND TELEPHONE OPERATORS.SO WOMEN MUST BE ALLOWED I

N." THIS DECISION DID NOT MEAN A VERY GREAT VICTORY IN THE WAR FOR EQUAL RIGHTS FOR WOME

N.HOWEVER, IT WAS A STEP IN THE RIGHT DIRECTIO

N.THE CHAIRMAN OF THE NEW BUILDING WILL EVENTUALLY LEAD TO WOMEN BEING ALLOWED TO HAVE FULL MEMBERSHIP OF THE STOCK EXCHANG

E.【T20】______; IT MUST HAPPE

N.