?Read the article below about sales promotion, and the questions.
?Choose the correct word or phrase to fill each gap from A, B, C, or D.
?For each question 21—30, mark one letter (A, B, C, or D) on your Answer Sheet.
Sales Promotion
Promotion is any activity that encourages the purchase of a good or service. Managers must determine how much they are going to (21) promotion and what tools they will use. The promotional mix, or plan, utilizes personal selling, advertising, and sales promotion to deliver the message. Public relations and all types of (22) that attract customer attention to the product also become part of the mix.
Promotion is most important in the product's introduction and maturity stages. In introduction, the market is unaware of the product and therefore uninterested; promotion must overcome (23) and generate interest. In the maturity stage, competition is stiff, and the promotion must show how a product is different or (24) . Promotional mix policies are affected by promotional program objectives, implementation strategies, (25) of program effectiveness, and the promotional budget.
The key (26) of promotion are to provide information, stimulate demand, highlight values and stabilize sales. Promotion must (27) the market about what is available, the characteristics of the product or service, and how to use it. Increasing demand for a product is probably the most typical objective of promotion. Promotion tries to get consumers to (28) look for, examine, try, and purchase the product. Status-oriented advertising to highlight values makes sure customers are aware of what the company considers to be a real value.
Another goal of promotion is to stabilize sales by (29) the status quo that is, the current sales level of the product. During periods of slack or decreasing sales, contests, prizes, vacations and other incentives are sometimes (30) to customers to maintain sales goals. A stable sales pattern allows the firm to run smoothly by maintaining a consistent level of production and storage.
(21)
A.deal with
B.spend in
C.benefit from
D.invest in
第1题
下列关于局麻药心血管毒性的描述,不正确的是()。
A、丁哌卡因可以引起室性心律失常甚至致命性室颤
B、心血管系统对局麻药的耐受性较中枢神经系统差
C、局麻药对外周血管有双相作用
D、局麻药可以直接抑制心肌收缩力、降低心肌传导速率
E、罗哌卡因的心脏毒性较丁哌卡因低
第2题
以下说法错误的是
A、剂量的大小可影响局麻药的显效快慢、阻滞深度和持续时间
B、局麻药引起的惊厥是抑制的减弱而不是兴奋的加强导致的
C、局麻药在体液中以解离的碱基和未解离的阳离子形式存在
D、局麻药阻滞Na+内流的作用具有使用依赖性
E、心血管系统对局麻药的耐受性较中枢神经系统大
第3题
A、中枢神经系统毒性
B、血液中局麻药的浓度过高
C、血糖逐渐稳定,血压下降
D、心血管系统毒性
E、毒性反应发生的原因:单位时间内误用了超剂量局麻药,或将过量的局麻药直接注入血管
第7题
A.开始血压上升、心率加快
B.其后心率减慢、血压下降、传导阻滞直至心搏停止
C.心肌对局麻药耐受性较高
D.可抑制心肌收缩力,减慢传导
E.可出现严重心律失常
第8题
下列对局麻药毒性反应的概述,错误的是
A.毒性反应与血药浓度超过一定阈值密切相关
B.严重者可导致死亡
C.以中枢神经系统和心血管系统症状为主
D.多数患者伴有抽搐
E.轻者出现的征象是心率减慢、呼吸困难
第9题
关于局麻药的毒性反应,下列错误的是
A、毒性反应与血药浓度超过一定阈值密切相关
B、严重者可导致死亡
C、以中枢神经系统和心血管系统症状为主
D、多数患者伴有抽搐
E、轻者出现的征象是心率减慢、呼吸困难
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